Wednesday
Jan052011

Preview: New Look for NHL All-Stars

2011 All-Star team logos / Icethetics renderingThe best players in the NHL will get together at the end of the month for what's arguably the most fun event of the hockey season. And Icethetics has a preview of what they'll be wearing.

Since the league changed the format of the 2011 NHL All-Star Game, there's no East vs. West. And no North America vs. the World. Instead, two captains will hand pick their teams in the coolest fantasy draft ever.

I recently got a sneak peek at the new uniforms and logos to come — though the official unveiling date must be imminent. Each team will wear a colorized version of the NHL shield with two stars placed inside.

I'm not sure what the teams will be named yet, but as you can see, one will wear blue and the other red — the NHL's two favorite colors. The logos above are the crests from the front of the sweaters. But there's more I can share so I'm breaking it down here, bullet style:

  • Team Blue will don dark blue jerseys while Team Red sports white.
  • On both uniforms, it looks like the jersey number will be placed on the front, centered just above the colorized NHL shield.
  • The numbers on the back have a unique look, filled with unevenly spaced thin lines that angle upward. Hard to describe but you'll understand when you see it.
  • The numbers and surname letters are set in italicized text, not your typical block font.
  • It also looks like both jerseys have the 2011 All-Star Game logo sewn on the front, right shoulder.

At this time, I have no information about the striping or any other elements of the jerseys. We'll have to wait until the NHL is ready to show it to us. Have to ask, though: What's taking so long?

In the meantime, just know that the above logos are renderings I've made based on what I've seen and been told up to now. Things can change, but as of now I do believe them to be accurate.

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Reader Comments (28)

Did you say the number would be centered on top of the logo? If so that's just awful. Personally I think the back of a jersey is where the number belongs and not the front.

Jan 5 · 6:00 PM PST | Unregistered CommenterJason M.

exciting. I for one, seriosuly hope that the Fantsy draft just boils down to all the players through their sticks into a pile and the captains picking out sticks at random.

Jan 5 · 6:07 PM PST | Unregistered CommenterJordonathon

Think the left shoulder gets the logo of the player's team?

Jan 5 · 6:22 PM PST | Unregistered CommenterGlen

Numbers above the crest? ok.

Jan 5 · 6:31 PM PST | Unregistered CommenterJoe

From what I've heard, the players will elect two captains to draft the teams, and the teams will then be called "Team Player A" and "Team Player B". For example Team Blue will be "Team Crosby" and Team Red will be "Team Toews".

Jan 5 · 6:51 PM PST | Unregistered CommenterStephen T

No kidding what is taking so long. This not naming teams until that weekend is going to be death for jersey sales since no Crosby or Ovechkin's can be prepared in advance.

And the team names? With East vs. West out, why not take a page from the Russians and go with something like Team Howe vs. Team Hull and bring in Gordie and Bobby as honorary captains? I'm not going to condemn this format in the first season, but the idea clearly has some things that need to be addressed for next year.

Jan 5 · 7:18 PM PST | Unregistered Commenterspyboy1

Is the italicized number/name font borrowed directly from the Hurricanes' jerseys, since they're the host team?

Jan 5 · 8:31 PM PST | Unregistered CommenterJake Shapiro

I bet you the blue team wears the same color blue that is found every other third jersey in the NHL these days..... I never thought I would develop such a keen hatred for such a common and generic colour.

I did hear that each player will keep their normal number regardless of which side they end up on or who's on their team.....making it possible to have 2 or 3 #12's or #8's on one team. Weird, but whatever. This is probably a quick solution to the realization that they shot themselves in the foot (make that upper thigh) from a sales perspective by waiting on picking the teams until the very last minute.

Jan 5 · 8:37 PM PST | Unregistered CommenterJD

I just had a few thoughts about the captains for this year’s All-Star game. Assuming that it won’t be Crosby and Ovechkin, or one of the two (Crosby being the most likely to be named captain of the two) it will be interesting to see where both are picked. One would assume they would go in the first two picks, but I have my doubts.

Assuming that this “voting for team captains is rigged for marketing purposes (which is a bit of a stretch I understand) I get the feeling that we may be seeing a Carolina Hurricane as one of the captains, but would it not be interesting/expectable that the NHL may use two teammates? Not unlike EA Sports did with their NHL 11 marketing with Team Kane VS Team Toews? (Maybe Team Malkin VS Team Crosby? Gives you that Team Russia/The World VS Team Canada/North America feel) Possibly a Stamkos/“Young Gun” VS Lindstrom/“Future HoF-er”

Jan 5 · 9:50 PM PST | Unregistered CommenterHStebbs

@JD...
While allowing players to keep their normal numbers will help with one aspect, it still kills sales. The Penguins and Blackhawks still can't sell any Crosby, Malkin, Letang, Fleury, Toews, or Keith All-Star jerseys/shirts...

Not because of numbers, but because they don't know what color jerseys/lettering kits to order for each player. Granted when a team has multiple All-Stars, they're probably safe with ordering both sets of jerseys (Team Red/Team Blue) but the lettering and numbering aspect would still pose a problem from the retail side of things.

Jan 5 · 9:52 PM PST | Unregistered CommenterRyan

Chris, did you like the looks of the jerseys? You list some pretty unique features, but I can't tell if you meant it in a good way or a bad way...

Jan 5 · 10:45 PM PST | Unregistered CommenterColton

I assume that the fantasy draft thing won't be released until after they do it. They will probably never release the order guys were picked either. That would not go well with some guys egos.

Jan 6 · 5:28 AM PST | Unregistered CommenterGoodsie

@Ryan, I completely agree. I don't know how they are going to get around that. I just can't really think of another reason why they would allow two or three 8's, 12's, 4's or whatever on the same team.

I got my info from another blog called "Puck Daddy" and he said the general manager for the Hurricanes pro-shop spilled the beans about players keeping their numbers among other things that Chris has already mentioned. I reserve judgment for the time being, as it's all speculation at this point, but we'll see....

The link to the blog I found is here.

Jan 6 · 7:16 AM PST | Unregistered CommenterJD

I find this very stupid. East vs. West is best.

Jan 6 · 8:40 AM PST | Unregistered CommenterPP

The simple reasoning for not doing the fantasy draft until the day before is probably that they want to make sure that everyone who gets picked is able to play. You wouldn't want a team to "draft" 4 players in December who end up on IR by the All-Star Game (or otherwise unable to play). It does hurt sales in the short run, but it's probably better than having to re-draft because injuries decimated the teams the week before the game.

Jan 6 · 9:32 AM PST | Unregistered CommenterDrew

I'm impressed they even bothered with jerseys.

Want to emulate a game of 'throw your stick in the middle pick up?' Wear the clothes you have on/with you.
It sounds lazy and uninvolved, but the easily solution would've been to just have home vs road jerseys.
Of course, it'd be confusing as all hell, but some of the fantasy value is there when say... a red-clad Toews makes a pass to the black jersey'd Malkin.

Of course, I recognize the need for professionalism in the sport and the availability of resources. Still, it's not so bad when they've been dressing in origin-team colours during the skills competition, right?

Jan 6 · 10:50 AM PST | Unregistered CommenterMinh

I've also heard that players will get to wear their own numbers, I think in an NHL announcement somewhere though I can't remember where.

I think its a fantastic idea. The players should wear their own numbers. That way fans get to buy a jersey that actually resembles their favorite player. Not Joe Thornton wearing #97 for one game, for example.

Personally, these jerseys don't sound very appealing to me though. The number in the center above the logo just sounds horrendous.

I'd be fine with players wearing their own team's jersey frankly. It works for the YoungStars game. I know, I know, then the NHL won't make money on All Star jerseys. But still.

Jan 6 · 11:32 AM PST | Unregistered CommenterDan

@Goodsie, the rosters are being picked live on Versus the Friday before the game. People will know the order.

Jan 6 · 11:33 AM PST | Unregistered CommenterDan

Hey there, just wanted to update you on my source for the team naming situation, there was an article posted on NHL.com the other day, you can find it here.

"Once the selection of the 42 All-Star players is complete, the players themselves will decide which two All-Stars will become team captains as well as four alternate captains, two for each team. Approximately two weeks from today, the captains will be revealed, at which time team names will be designated as the last name of each respective captain."

As far as the draft is concerned:

"Each team will consist of three goalies, six defensemen and 12 forwards. The captain and alternate captains for each team will consist of two forwards and one defenseman. To accommodate each team's position requirements, all goalies must be picked by the end of Round 10 and all defensemen must be picked by the conclusion of Round 15.The 12 Rookies participating in the Honda NHL SuperSkills® will be divided into two groups of six. At the completion of the 15th round of the Fantasy Draft, one NHL Rookie will choose which All-Star team his group will join for the skills competition."

I believe coin tosses will determine first pick, jersey colors and coaching staffs.

Jan 6 · 11:39 AM PST | Unregistered CommenterStephen T

Will the draft of the players be televised? I'll watch that, if only to see who is picked last. The game itself, however, is pretty much irrelevant.

With respect to the sales of All Star jerseys, who actually buys those things? I'm a huge fan of uniform collections, but even for me, buying an All Star jersey is ridiculous.

Jan 6 · 2:46 PM PST | Unregistered CommenterMark

I think it would be a good idea to use each team's number font for the players.

For example, Staal and Iginla are on the same team; they both wear 12 but Iginla's jersey uses the Flames' font and Staal uses the Hurricanes'.

Jan 6 · 6:54 PM PST | Unregistered CommenterJackFr

To those who have asked, there are details about TV schedule and dates on this hurricanes blog.

Jan 6 · 7:09 PM PST | Unregistered CommenterDAVID

I'm hoping that they choose teams live on the air on NHLNetworrk or Versus by literally having the players line up while the two Captains take turns picking a player.

Jan 6 · 7:28 PM PST | Unregistered CommenterKevin

JackFr: Now, that idea I like! To many fans, the shape of the number becomes as recognizable as the number itself — even if it's subliminal for some. It would mean a little extra work for the equipment manager, but it'd be a cool detail.

Jan 6 · 7:29 PM PST | Registered CommenterChris

It would be interesting if Cam Ward was one of the goaltenders on one team and Eric Staal was one of the two forwards on the other team.

I think, going forward, it might be more interesting to make sure one player from the Host team is a Captain (Staal of course) and then let the host team pick their favorite rival. As a Hurricane fan, (Can't you tell?) I'd like it to be Tampa Bay. Let Tampa decide who they want to represent them as a Captain.

Too bad they couldn't play it like a real game. Maybe like an Olympic game?

Jan 7 · 6:31 AM PST | Unregistered CommenterHockeyPat

How about this for choosing captains...The captains from the previous year's Stanley Cup Finals are the captains. Even if they've moved to another team. If they are unavailable (retired or something) then use an alternate from that team. So this years captains would be Toews and Richards. Could work.

Jan 7 · 11:25 AM PST | Unregistered CommenterJoel

Well I think the reason behind why two players would wear the same number is simply that they will probably make a blue and a red jersey for each player but they can't make like 3 different red and 3 different blue jerseys for each player. Like say if Crosby goes out and selects Staal, they will probably give him a Staal jersey of Crosby's team color, but have another one on hand if he was selected by the other team.

Jan 7 · 4:32 PM PST | Unregistered CommenterJay QC

And to go with Jay's idea, you could then sell both, and a fan could buy whichever they prefer/ goes best with their team's colors.

Jan 8 · 7:11 PM PST | Unregistered CommenterJeff P

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