Thursday
Mar142013

NHL Logos Get Minimalist Treatment

This is simply too cool not to share.

Segments Design

Icethetics reader James T. pointed me the way of this unique piece of artwork by Segments Design. It was posted on the company's Facebook page last Friday. It's what the designer calls a "minimalist redesign" of all 30 NHL team logos. And it's pretty darn cool.

And if you really like it, you can even purchase a print.

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Reader Comments (31)

When I have a kid, I want to use this as the quilt for his/her bed......actually......screw the kid, I want it for my bed!!

Mar 14 · 5:28 AM PDT | Unregistered CommenterJason

These are beautiful. Some of them don't focus on the team's main logo (Nashville, Columbus, Chicago), but still, these are great. Some teams would look better adopting the simplified version of their logo, in my opinion.

Mar 14 · 6:42 AM PDT | Unregistered CommenterNicky Santoro

Brilliant. Wish I did it.

Mar 14 · 7:42 AM PDT | Unregistered CommenterZachary J. Bautista

Eh... I guess the good Pens logo would've been harder to render into minimalist form...

Mar 14 · 7:50 AM PDT | Unregistered Commenterphilmatt24

whats the one under buffalo and in between the islanders and tampa

Mar 14 · 7:51 AM PDT | Unregistered Commenterme

How can I not buy a print of this for my hockey den... SO COOL!

Mar 14 · 8:46 AM PDT | Unregistered CommenterSeabass

The only one I don't like is the Avalanche.. Doesn't fit really..

Mar 14 · 10:13 AM PDT | Unregistered CommenterXordok

These are all amazing.

Mar 14 · 10:22 AM PDT | Unregistered Commentermiscbanjoinc

this is awesome! so simple yet so creative!

Mar 14 · 10:22 AM PDT | Unregistered Commenterrsta

Red and green Devils?

Mar 14 · 12:12 PM PDT | Unregistered CommenterMatt

This was already done a few months back, but done a little better by someone on Tumblr/Flickr. It seems to me this guy took the idea and "minimalized it more" to make the idea unique again.

Mar 14 · 12:58 PM PDT | Unregistered CommenterSocalSJFan

This is awesome!!! I absolutely love simplified designs like this. Thanks for sharing!

Mar 14 · 2:27 PM PDT | Unregistered CommenterJustin C

very cool. super striking and drew me in right away. although the islanders needs work. at first i thought it was the old winnipeg jets.

Mar 14 · 3:00 PM PDT | Unregistered Commenterbickleton wigglesworth III

Very cool! But that's all they had for the Avs?

Mar 14 · 3:36 PM PDT | Unregistered CommenterJason S.

Super cool.

Mar 14 · 5:18 PM PDT | Unregistered CommenterEric

I couldn't figure out the Preds one, had to go through all the teams in my head and figure out who was left. Very nice work though

Mar 14 · 5:30 PM PDT | Unregistered CommenterKen

I want to see more stuff like this, I like cartoon/simple designs

Mar 14 · 5:44 PM PDT | Registered CommenterDylan Mckinley

Yeah, this is cool...except for the Triangle Piegeon - I mean Penguin. I just can't support that logo in any fashion. Even this one as cool as it looks.

Mar 15 · 1:59 AM PDT | Unregistered Commenterhmich176

@Me, the one between the Islanders' and the Lightning logo below the Sabres logo is the Ottawa Senators logo on here. I think this looks amazing, even though the Blue Jackets' flag logo threw me off. Anyway, I really like the Jets, Blackhawks, and Devils logos. Those are awesome as well as the Bolts and Red Wings logos and that Islander logo, as plain as it is, it would be interesting to see a concept with it.

Mar 15 · 2:41 AM PDT | Unregistered CommenterR

I'm confused... the first column is the Atlantic Division, the second is the Northeast Division with Florida instead of Montreal, and the third is the Southeast Division with Montreal instead of Florida.

The situation is similar with the western conference teams. It's driving me crazy!

Mar 15 · 5:02 AM PDT | Unregistered CommenterRandy

What's important to notice about this is that, for the most part, the most timeless logos and the ones that people might consider the "best", at least from a good design point of view, are the logos that still look nearly exactly like the original when minimalized.

Notice Philadelphia, St. Louis, Montreal, New York, Detroit, Toronto, and New Jersey. Good designs should allow you to remove all detail, color, and shading and still make sense. Like good direction in movies should allow you to mute the sound and still tell the story.

This is very well done and a good lesson for designers.

Mar 15 · 6:53 AM PDT | Unregistered Commenterbaumannmd

i wish teams like Carolina and Winnipeg would switch to these

Mar 15 · 8:25 AM PDT | Unregistered CommenterRob S.

Most are pretty good. As for the Avalanche, he should've maybe used the "Big Foot" logo or something.

Mar 15 · 11:13 AM PDT | Unregistered CommenterJIMBO

It's not organized into divisions or anything because they needed to keep similar shades away from one another - reds, blues, blacks, etc.

Mar 15 · 2:49 PM PDT | Unregistered CommenterLeafers

I don't get it.
Looks ugly to me.

Mar 16 · 10:30 PM PDT | Unregistered CommenterAH

Nice, but the Nashville logo is completely non-identifiable.

Mar 17 · 3:15 AM PDT | Unregistered CommenterSupe

I think the Rangers should use red on the shield, the white look odd..

Red Wings look like its belong to Target.

Took me awhile to figure out where the 3 stars are from.

I agree with others about the Avs, use the yeti's footprint instead.

I think Florida should use the Panther's face, the palm tree is not a panther...

Chicago should be a tomahawk...

Mar 18 · 3:37 AM PDT | Unregistered CommenterJeannette

You ever think you guys complain too much. The artist was having fun creating something clever and stylistic, and the majority of responses are, "you should've done this instead of that."

Mar 18 · 10:47 AM PDT | Unregistered CommenterMr Obvious

The Nashville logo is their new shoulder patch kinda. Looks great.

Mar 19 · 3:49 PM PDT | Unregistered CommenterSEABASS

This looks like the pictures from an app called 'Icon Pop Quiz'. Great idea, awesome look. Only wish my Pens werent the "Robo-Pen"

Jun 23 · 5:44 PM PDT | Registered CommenterSimon Sweeney

This looks like the pictures from an app called 'Icon Pop Quiz'. Great idea, awesome look. Only wish my Pens werent the "Robo-Pen"

Jun 23 · 5:44 PM PDT | Registered CommenterSimon Sweeney

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