Sunday
Jun162013

Six Winning IceHL Logos Revealed!

At this late stage of the IceHL's 13 Weeks of R&R project, I'm pleased and excited to announce the winning logo designs for six of the 11 IceHL teams undergoing rebranding this summer.

Based on the first round results, there's no need for any further voting for these teams. Scores (out of 100) were determined for each design based on the voter evaluations. Any logo whose score was at least 20 points higher than the next highest — demonstrating a clear favorite among the voters — automatically won for their team. Here are the victors!


Eric Poole decided to refine and update his original Colonials logo from 2008. The designed earned a score of 84/100 — the second highest in the entire contest. The runner-up for the Colonials this year was Matt McElroy's design, which earned a 64.
 
Chris Smith (the other one) retained his place as the logo designer for the IceHL's Calgary franchise — even with the new name — with a score of 77. Chris is hard at work on a new wordmark for his logo set. Once again, Matt McElroy was the runner-up for the Stallions, earning a 53.
 

Slavo Kiss got his second contest win in as many years. The Narwhals logo designer created a clear favorite for the Chargers, earning an 82 for his efforts. Once again, Matt McElroy was the runner-up with a 55.
 
Francis Matte's logo design will represent the Halifax Dragons. With a score of 87, it was the highest-rated logo of the entire contest! Jesse Feltner had the runner-up design, which earned a 62.
 

Finally, after multiple second-place finishes, Matt McElroy has a winning logo design! His Steelcats set picked up an 84 — tying Eric Poole's Colonials entry for the second-highest-rated design of the summer. Unseated was Chris Smith's original 2008 design, which earned a 61.
 
The talented Francis Matte is a winner twice over this summer. His Texas Outlaws logo earned an impressive score of 83. Mark Morgan had the runner-up design with a 55.

If you're curious about how the scoring worked, it's pretty simple. We use the percentages from the polls. Take the positive score and round to the nearest whole number (45.5% becomes 46). Take the neutral score and round it up to the nearest whole number, then divide that in half (round up again if necessary to get another whole number, so 36.5% [37/2=18.5] becomes 19). Add those two numbers together and you have your score.

Five more logos still to be decided

That leaves five teams with logos still to be decided. Those polls go up first thing Monday and will be open for a week. The top two designs for each team will be included in this next round. Next weekend we'll get started on designing jerseys for these 11 teams.

If you want to know which designs will be facing off this week (and you don't want to do the math yourself), I've got you covered:

  • Olympiques: Craig Wheeler (current) vs. Francis Matte
  • Aces: Matt McElroy vs. Francis Matte
  • Snipers: Dave Delisle (current) vs. Matt McElroy
  • Lumberjacks: Matt McElroy vs. Tim Schellenberg
  • Sentinels: Rik Oko (current) vs. Matt McElroy

So clearly, Mr. McElroy is the man to beat! He already has one winning design in Hamilton and now has the potential for four more. Matt entered logos for all 11 teams and was the only designer to do so. But he's got stiff competition for these teams.

I'm excited to see how it all turns out. Until then, what do you think of the winning logos we already have?

« Final Winning Logos Unveiled! | Main | IceHL Podcast: Episode 11, Part 2 »

Reader Comments (13)

Glad to see I wasn't the only one to love the Halifax design. Downright superb.

Jun 16 · 12:50 PM PDT | Unregistered CommenterChicagolander

I can't say I'm disappointed by any of the winners here. Great stuff all around, glad to see these ones came out on top.

The other 5 votes are going to be very interesting. Not looking forward to picking one design on any of those polls, and it's not because I don't like the work that's there.

Jun 16 · 1:48 PM PDT | Registered CommenterTony P | Saskatchewan Snipers

Stoked to see Matte's Halifax design win outright! That is a fantastic logo and I'm really interested to see the jersey designs now. McElroy's Steelcats logo is also brilliant and glad that one got through. I'm dissapointed with the others but I didn't vote for any of them...

Jun 16 · 3:19 PM PDT | Registered CommenterBen Smith

Pretty cool to see the first set of winners.. Sad to see McElroys Chargers logo lose out, not that I don't like the winner.

Jun 16 · 3:21 PM PDT | Unregistered CommenterEd P - Edmonton Kodiaks

Congrats to all the winners! Looks like the gradients were removed from the Dragons logo, is that true?

Jun 16 · 5:24 PM PDT | Registered CommenterMatt McElroy

Matt: I need solid color logos so yes, the gradients are always removed for the final version of any submission.

Jun 16 · 6:23 PM PDT | Registered CommenterChris

I love the new Detroit Chargers logo set by Slavo Kiss. That set was my first choice from the start, so I'm really happy his won. Also the Halifax Dragons logo is great and theTexas Outlaws logo is a big improvement over it's predecessor. Congrats to all the winners!

Jun 17 · 2:28 AM PDT | Unregistered CommenterMatt Marczel

Man this was a stiff competition all the way around, lol. I am glad my designs lost to some blatantly superior work and that many people loved my Dragons logo enough for it to pull a second place vote to the overall best logo submission in the entire contest. Congrats to the winners (and the eventual ones, too). I wouldn't mind taking a crack at some uniform submissions now.

Jun 17 · 2:06 PM PDT | Unregistered CommenterJesse

While I prefered the Matt McElroy logo and even the old Motorheads logo in comparison to the Slavo Kiss Chargers design, I must admit that Slavo's design is really nice and is already growing on me.

I'm happy to see the old Cavalry logo was retained. There really wasn't much of a competition for it though.

I'm satisfied with the Colonials logo selection. I'm not a fan of silver in the color scheme, but the logo makes great use of it by making it not at all overwhelming.

The Dragons logo selected is a great logo and I understand why it won. While there were a few that I would have prefered over it, I have no problems with this turnout.

I have mixed feeling on the Steelcats logo update. I'll miss the old logo, but I really like the new simplified color scheme a lot better. The smoke stacks visibly coming out of the cat now looks odd though. Other than that, it's great.

I really don't like the Outlaws logo. It is far too similar to the Williamsport Outlaws, and that logo isn't even that great. An alternate logo with Texas or the Texas flag or something would have been great, considering the team is being named after the state now. Instead there's a lawman's badge... which is an unlikely choice for a team called the Outlaws.

Jun 17 · 4:12 PM PDT | Unregistered CommenterMarch

Congrats to all the designers who have participated!
This is such a fun project! Can't wait for more!

Jun 18 · 12:42 PM PDT | Unregistered CommenterFrancis Matte

Which template will be used for the upcoming submissions... Anxious to get started...

Jun 18 · 1:46 PM PDT | Unregistered CommenterGUP

I have a question is the Icehl going to put a team in Ottawa

Jun 21 · 10:32 AM PDT | Unregistered CommenterRyan

Ryan.

Seeing they were high on the list of possible relocation cities this year, they may come up down the road, but it will not happen for the 2013-14 season at least. Had we voted to relocate more than the two teams this year Ottawa may have had a chance.

Jun 24 · 1:45 PM PDT | Registered CommenterRob in Cascadia

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