And The New Title Is...
Friday · May 9 · 2008 | 1:26 PM PDTI appreciate all the "birthday" wishes from you guys for the blog. But as you know, I will be changing the name. NHL Tournament of Logos is on its way out. The reason being it doesn't accurately describe the content of this site.
We did the tournament of logos last year and there will be others in the future, but now this blog has become so much more. I post fan-made concept art and various jersey news on a regular basis and the site has become very well-known for that. Plus, we're not even doing a logo tournament right now. We're holding a tournament of goalie masks.
The point is, this site has become more about the look of hockey in general. Logos, jerseys, masks, etc. Yes we all love the game, but this site is about how our game looks. So I'm taking this opportunity to give the blog a more appropriate title. And that new title is...
Icethetics
Simple. Unique. Relevant. Right? I hope that wasn't a let down for you because I'm just nuts about it. Allow me to explain in detail.
The word aesthetics from which the new title is derived, is defined as a set of principles concerned with the nature and appreciation of beauty, especially in art. So to me, Icethetics would be defined similarly as the majority of the readers here have an interest in the "beauty" (or lack thereof) of their teams on the ice. The art of logo and jersey design is a fascinating one to a lot of people and I guess that's pretty much the point of this site — to fill a niche.
In addition to this name change, I'll also be launching a new web site at some point in the future. This blog will keep its format, but the web site will be dedicated to more long term projects. For one thing, I'm going to start compiling a history of logos in the NHL (and perhaps other leagues as well) in a "Logo Museum" of sorts. Same deal with uniforms and things of that nature. A blog just isn't a great format for that sort of thing and I want to branch out into that. By the way, anyone who's interested in helping out in those ventures, please feel free to email me.
Anyway, let me know what you guys think. Obviously your opinion is important to me as you are the reason I bother with this stuff in the first place. I suppose if the reaction is overwhelmingly negative, we'll have to go back to the drawing board. But I do think this name is the most appropriate. It also will allow me to begin incorporating other leagues into the same site — not just the NHL.
By the way, kudos to Charlie from Sabres, Not Slugs for planting the idea of Icethetics in my head in the first place.
UPDATE (4:47 PM): One more thing I forgot to add. Anyone interested in designing a logo based around the new name, Icethetics, and the tag "the look of hockey," (or feel free to come up with a better tag) my inbox awaits your creative prowess. Send your work to nhllogos@gmail.com.
The one I like the best will be featured on the site. Or if I can't choose, I'll do what I do best — a poll. Or if I like none of them, I'll use my own design (which I highly doubt will happen).
Reader Comments (21)
Dude.
Epic.
Also, props to my Sabres, Not Slugs comrade-in-arms for being the creative force behind that name.
That's not bad!
Sounds great. I'd avoided suggesting any title involving 'aesthetics', thinking the word wouldn't have much take outside the art world, but I'm glad you've decided to go with it.
Nice name ! Being a french speaker I needed a couple of seconds to catch the acurate pronunciation and the "joke" but I love it !
Great choice.
Good name. I also like the tag.
Icethetics: THe Look Of Hockey, it has a nice ring to it.
i dont like it by itself..."the look of hockey" after makes it better...someone suggested "The Art of the NHL" i thought that was better ...you could possibly use that after Icethetics...plus your still associating the site with the NHL art
Thanks Phil!
I'm glad Chris liked the idea and I hope everyone else who visits, contributes, and votes likes the idea as well.
Love the name, and the idea of branching out.
siiiiiiiiiiiick UPssssssssssssss
How about, " The Beauty of Hockey."
I like the new name, Chris. It's different and it's effective. Looking forward to the redesign of your blog! And bringing Matt aboard was a no-brainer, too!
i whole-heartedly support the use of portmanteaus [the combination of two words to make one] in day to day life, so this is a thumbs up.
Fantastic name for the blog.
I'm really a fan of the new name. I think it's a fresh approach and definitely a sytlish name that perfectly encapsulates everything you do here. I'm also excited about your plans to branch out and am excited to see the new site you were talking about. Or, is that aboot?
you guys are a bunch of ass kissers, its just a lame pun
"The look of hockey" works for me but, I'll try a couple tags possibly FTW...
ICESTHETICS:
"The Creative Eye of Ice Hockey"
or
"Hockey's Voice of Vision"
I think they go a little deeper into the reality that your site is fan driven with scores of visitor submitted concepts, Poll ideas, wierd stuff, and news scoops.
It's all about brand enhancement and letting RBK, Bettman, and the pros who design uniforms and logos for the NHL when they got something right or more often, screwed something up.
Then that's where underpaid Matt comes in and puts the overpaid pros to shame with such a great ideas that they ponder getting out of bed or even leaving their driveway the next morning.
Love the new name , I think it describes everything this site is ...
But I am liking the tag line
Hockey's Voice of Vision , but i think it should be adjusted to include something about fans aswell ...
That's a GREAT name. Now the challenge will be living up to it. I have no doubt that you can do it.
Why not pick a name that has a domain name available? ICETHETICS.com has been registered since at least 2006. Sorry guys, I think you went all Daniel Briere on this one.
Why not pick a name that has a domain name available? ICETHETICS.com has been registered since at least 2006. Sorry guys, I think you went all Daniel Briere on this one.
Yeah, that's irrelevant since I don't plan on buying a domain anyway. I've never spent a dime on this site and I don't intend on starting. But I appreciate the thought.