NHL Tournament of Logos

Entries in atlantic (65)

Saturday
Jul282007

Senators vs Islanders


vs
SENATORS
ISLANDERS
4-5
1-11

The Aesthetics
I've been beating it like a drum for weeks, but I don't think wordmarks belong in logos. At least not crests. The logo should serve as a symbol for the team and be so recognizable as to not require the accompaniment of a written out name. Also the hockey stick and puck don't help very much.
Senators

The Nickname
Senators and Islanders? Hand-to-hand combat, my money's on the Islanders.
Islanders

The Analysis
We'll keep this short. I like the outline of Long Island in the background of the Islanders logo and yearn for some reference to Ottawa in the Senators logo. We can't have everything. Incidentally, if there's something I'm missing in the Sens logo, feel free to comment about it.
Islanders


WINNER
2-1

 

Friday
Jul272007

Islanders vs Penguins


vs
ISLANDERS
PENGUINS
1-10
2-7

The Aesthetics
Look both of these logos have annoying hockey sticks in them! No, but it's cool. I'm giving the Penguins this point for not writing out the entire team name within the logo. It also wouldn't hurt if the Islanders logo lost that puck. People mocked the fisherman guy, but that was actually a clever logo from back in the '90s.
Penguins

The Nickname
Islanders are people and people are the dominant predator on the planet. They don't Penguins but that doesn't make the little guys safe.
Islanders

The Analysis
I'm a fan of the outline of Long Island in the background of the Islanders logo, but I've recently been informed of the deep ties that elements of the Penguiins logo have to the city of Pittsburgh. Despite the fact that it's not easily recognizable to anyone not from Pittsburgh, I think it's more important that the logo means something to the home town crowd. And apparently it does.
Penguins


WINNER
2-1

 

Tuesday
Jul242007

Penguins vs Panthers


vs
PENGUINS
PANTHERS
2-6
8-1

The Aesthetics
The Panthers logo looks downright scary, let's just be clear on that. The Penguins logo makes an attempt at looking mean but it's feeble at best. I don't think it should be carrying a hockey stick and wearing old-fashioned gloves. I also think the secondary logo would be an improvement, which it was for a time until the Pens returned to this one.
Panthers

The Nickname
A Panther could eat a Penguin for lunch without even trying that hard.
Panthers

The Analysis
Both logos depict their namesake well without bothering to indicate the home town. It's not necessary for the Panthers, but it wouldn't hurt the Penguins. Now if the penguin could just put that annoying stick down we'd all be better off. The Panthers logo engages in quite a bit of minutia and it would be nice if they had a simpler version of the cat. Failing that, it's still a winner. The Panthers logo should be around for a long time. It's become a great hockey symbol in its 14 years.
Panthers


WINNER
3-0

 

Tuesday
Jul242007

Devils vs Canadiens


vs
DEVILS
CANADIENS
11-1
7-2

The Aesthetics
With only a single match remaining after today, the Devils have proven to be a real contender among the NHL's best logos. I'm rather impressed, actually. It's difficult to say which logo should get this point. The color schemes are very appropriate to each and feature cool, subtle letters. The reason I'm going with the Devils logo is that its subtle letters actually form the devil. That's the makings of a good logo.
Devils

The Nickname
We've discussed what an evil bastard the Devil is. Even Canadiens aren't exempt from the wrath of his wretchedness.
Devils

The Analysis
While it could be open to discussion as to which logo really earned this point, I'm going to say the Canadiens logo deserves it. The mysterious "H" inside the "C" was finally revealed recently by a reader. I was hoping to save it for the Canadiens' last match of the tournament, but we can give it up here in number 10. It stands for "Les Habitants," a French message for the fans dating back to the club's early days. Where's the subtle message in the Devils' logo?
Canadiens


WINNER
2-1

 

Sunday
Jul222007

Bruins vs Islanders


vs
BRUINS
ISLANDERS
4-2
1-9

The Aesthetics
There certainly are a lot of circles before us today. And within said circles are letters. Were I to go about this arbitrarily, I'd say the logo with the fewest letters contained within the circle should get this point. But to be arbitrary is wrong. The Bruins logo gets it because the Islanders logo features more than a few of my aesthetic pet peeves, such as a hockey stick, puck and the team name written out.
Bruins

The Nickname
Islanders and Bruins are both known for doing in fish, but one-on-one, I think the larger bear has the upper hand.
Bruins

The Analysis
Often I've awarded this point to the Islanders for the outline of Long Island found in orange in the background of the logo. That'll continue today as what annoys me about the Bruins logo is its lack of an actual bruin. The scary bear on the new shoulder patches would work, but that's not in competition here.
Islanders


WINNER
2-1

 

Sunday
Jul222007

Senators vs Devils


vs
SENATORS
DEVILS
4-3
10-1

The Aesthetics
The Devils logo is simpler but the additional color in the Senators logo gives it extra layers. This is not meant to take away from the clever design of the Devils logo but rather to highlight how using more than two colors can be effective.
Senators

The Nickname
The Devil is one evil son of a bitch. A Senator doesn't have anything on him.
Devils

The Analysis
It's the subtle "NJ" making up the devil that will help give the Devils this point. As far as the Senators logo, it's nice but it could be better. I do like the third jersey version better and rumor has it that an updated version of that will be donning the crest of the Sens new unis this season. Until we find out for sure, this point is not for them.
Devils


WINNER
2-1

 

Friday
Jul202007

Maple Leafs vs Flyers


vs
MAPLE LEAFS
FLYERS
1-8
4-8

The Aesthetics
These are a couple of classic example of NHL logos. Unfortunately, the Maple Leafs won't win this point because of the words inside the leaf silhouette. I happen to like the leaf, though, I just think there's more they can do with it. The Flyers logo may be limited on color, but at least it uses more than two.
Flyers

The Nickname
I'm not sure a Maple Leaf could deal a blow to a Flyer of any sort.
Flyers

The Analysis
It's finally been time for the Flyers to shine today. I've always liked the logo; I've just liked others better. And I really do like the maple leaf silhouette but it just doesn't work for me with the team name in the middle of it. The Flyers logo, alternatively, is solid and classic, despite the fact that it was obviously designed in the 1960s. What sells it for me is the "P" for Phildelphia attached to a wing. And we have a sweep.
Flyers


WINNER
3-0

 

Thursday
Jul192007

Devils vs Penguins


vs
DEVILS
PENGUINS
9-1
2-5

The Aesthetics
The Devils logo is simpler compared to the Penguins, in which hockey equipment is prominently featured for no good reason. We should already know its a hockey team. They've had a lot of matches lately and every time I talk about the fact that I like the '90s logo better as a primary crest. Anyway, Devs win the point.
Devils

The Nickname
All-powerful evildoer. Small, flightless bird. Devil beats Penguins.
Devils

The Analysis
This category looks at the logo for its appropriateness (is that a word?), references to the home city, and use of subtle elements among other deeper things. That should tell you right there Devils get the point. The "NJ" is cool but the hockey stick, gloves and skates worn by a pissed-off penguin just look silly. That's the second sweep in as many days for the Devils.
Devils


WINNER
3-0

 

Wednesday
Jul182007

Islanders vs Devils


vs
ISLANDERS
DEVILS
1-8
8-1

The Aesthetics
How many of my silly rules can the Islanders possibly break with one single logo? Most of them is right. The Devils, however, have so much I like. Simplicity at its finest. I see horns, a pointy tail and a subtle "NJ." That says Devils like almost nothing else could.
Devils

The Nickname
The Devil's a pretty nasty guy. Islanders are just pathetic humans to him.
Devils

The Analysis
I'm a big fan of the outline of Long Island in the Islanders logo, but it's not better than the Devils. I'm sorry but it's true. The team name spelled out. The hockey puck, the stuck (as cleverly placed as it may be), maybe the Isles will get this point against another team. Not the Devils. It seems like sweeps are the order of the day.
Devils


WINNER
3-0

 

Wednesday
Jul182007

Penguins vs Rangers


vs
PENGUINS
RANGERS
1-5
2-8

The Aesthetics
Throughout most of this tournament, I've been bad-mouthing the Penguins logo, ignoring the fact that I actually like it. Granted, I like the '90s logo better, but this one is kind of cool. Despite what you may think, I actually am a fan of retro, just not when retro sucks. Anyway, for not using their entire name to make the logo, I award this point to the Penguins.
Penguins

The Nickname
Perhaps there's an arctic wildlife preserve somewhere where a Ranger keeps tabs on a bunch of Penguins.
Rangers

The Analysis
I've said it enough times but both of these teams have and currently use logos that would make better primaries than the primaries they actually use. Did that make sense? Read it again if it didn't. Anyway, I may not like hockey sticks and equipment in what are meant to be hockey logos, but more than that I hate words in them. Words are not symbols. Well, they are, but in a different way. Plus, there's actually a penguin in the Penguins logo. Kudos for that.
Penguins


WINNER
2-1