BlackArmor Coming Next Month
15 Comments
What is BlackArmor? Glad you asked. The San Jose Sharks have announced they will be unveiling their new third jersey — nicknamed BlackArmor for corporate sponsor Seagate — on November 21. The Sharks made this announcement today on their official web site.
I think it's a safe bet the jersey will be black. It will make its game debut on November 22 against the Washington Capitals. The Sharks also released a schedule of when the new alternate sweater would be worn — 14 games, including two on the road.
And as mentioned, the "BlackArmor" moniker was explained as follows: "The branding of the alternate sweater coincides with Seagate’s promotion of its BlackArmor™ product, the world’s first safe portable hard drive."
By the way, that's another date Icethetics had right. I'm as surprised as you are.
Reader Comments (15)
There's nothing that drives me more crazy than seeing Corporations that own hockey teams use that team as a vehicle to market their products or company. Vancouver and Orca Bay, and now San Jose and BlackArmor...
so... does that mean that in about 10 years NHL jerseys will look like european, with the sponsors and everything?
companies already have most of the arenas names (love you, Joe Louis Arena), Reebok is everywhere (even on the damn red lines)...
is NHL now really a product?
(I'm not sure because of the fights--yeah, fights!!!)
I don't mind the partnership so much as long as it doesn't show up on the jersey. I got the email from the Sharks today hoping it would be some peek at the jersey, but no such luck. I just hope it's not the SJ crest, I'm still holding out that it will be the full body shark in the elongated triangle.
Black ARMOR?! ARMOR?!! Are you bleepin' serious? I guess you can't have ARMOR without a SHIELD (logo).
*chuckle*
as a european, i not only love the nhl for the level of play, but also for the close to none existence of advertising on the ice and zero advertising on the jerseys. i hope it will stay this way, because this is a huge difference between the nhl and european leagues. what i don't like right now is - like it or not - that teams wait very long into the season to finally unveil their third jerseys. what's hockey about again? i was hoping it was about the best game on earth, but more and more i feel like the love for the game is vanishing thanks to money-hungry economy
Almost one third of the teams have black third or regular away jersey's. Most of them look good, but I believe it's beginning to be too much of a good thing. Why doesn't every team just come out with one and get it over with!
joelvinson makes a good point. I didnt even think about the fact that they are probably alluding to the shield logo. Which terrifies me as a Sharks fan. I HATE the shield logo. Oh well, Ill be at the game where they debut against the Caps. Guess Ill have to make my final criticism then.
If it's just a nickname and it doesn't say BlackArmor on the body of the jersey, I'll be okay with it. I could tolerate a small embroidered label on the sleeve cuff maybe but I fear this could establish a troubling precedent. The name itself is pretty lame.
This is a good move, except for one thing: since hockey is a Canadian-dominated sport, they have to change their company name to BlackArmour. Then, I'll approve.
I don't care if it's San Jose. CANADA! CANADA!
Are you guys dense? It's just a name they're giving a jersey. They're not placing any ads on the actual jerseys. It's like calling the Rangers jerseys "blueshirts"
http://s282.photobucket.com/albums/kk272/liqideos/?action=view¤t=fullbody2.png
What I wish Black Armor looked like.
I for one would love to see that crest logo on the front of the sharks jerseys
@ zachary: those concepts are pretty cool looking but they are almost exactly like the old sharks jersey just with the full shark...i am really hoping they do something that adds something no other team has to their jerseys...for example, i love the small numbers on the front of the sharks jerseys, its simple and provides a cool look that no one else uses. Leave it to the sharks to bring something awesome to the table and they will...they havent dissapointed me yet.
@Ryan
The Islanders use the number in the front of the jersey.
@ Ryan and Zachary
The Sabres are the ones who started the whole number on front thing.
Please SJ: Don't use that horrible crest logo for the third jersey!!! We don't need anymore of that terrible Anaheim orange color!!!! Why can't the sharks use the cool fin logo instead?