Saturday
Oct012011

Senators Unveil Heritage Third Jersey

Senators unveil Heritage third jersey / Senators

Today, the Ottawa Senators officially unveiled their new Heritage Jersey, their alternate sweater from here forward. The new look syncs up with the leaks that have trickled out this summer, as the team previously confirmed.

The uniform design is a clever mix between modern aesthetics and the classic sweaters worn by the original Ottawa Senators club a century ago. While those early uniforms had stripes from top to bottom, nowadays, we see that as a rather garish look. So it's been simplified to a black jersey with wide stripes of red and "vintage white" around the chest, sleeves, waist and socks.

Jacob Barrette, the fan who helped develop the jerseyIn the past, I've maligned the overuse of this "retro" shade of white — meant to evoke aging fabric — but in this instance, it works very well. And regarding the question of whether it actually is off white, let me quote the team: "The uniform features the club’s official colours of black red and white, with the heritage jersey using an antique white that reflects uniforms of the past."

Senators Heritage Jersey photo gallery

Possibly the best part about this whole uniform is that it was a fan's concept that got the ball rolling on it.

The Senators not only credit graphic designer Jacob Barrette with helping to develop the uniform, but even included him in their press releases. In paying attention to their fans this way, I think the franchise just made a bunch of new fans here among Icethetics readers.

And I'm one of them. Bravo!

Unlike Barrette's concept, which featured the 2D version of the Senators logo introduced in 2007, the shoulder patches of this jersey are modeled after the "World's Champions" patches that the old Sens would sport after winning one of their many Stanley Cups.

Each patch reads "Ottawa Senators," but while the one on the right shoulder is in English, the one on the left is in French. Would that make this the NHL's first bilingual uniform?

If you haven't seen it yet, I recommend watching the video the Sens produced. It goes into detail about the history of the original uniform and how this one was developed. There's even a shot of Icethetics in it!

They show the third jersey poll we held a couple years ago. (It pops up at the 1:35 mark if you're looking for it.) Unfortunately they've framed out the name of the site. Still, Icethetics gets its first reference on an NHL team's official website, so I'll take it.

Daniel AlfredssonOne last thing. The Sens also released a 13-game schedule for the Heritage Jersey. Several of the dates are quite different from the partial schedule I posted back in August.

  • Thurs., Oct. 13 – vs. Colorado Avalanche
  • Sun., Oct. 30 – vs. Toronto Maple Leafs
  • Fri., Nov. 4 – vs. Montreal Canadiens
  • Wed., Dec. 14 – vs. Boston Bruins
  • Fri., Dec. 16 – vs. Pittsburgh Penguins
  • Tues., Dec. 27 – vs. Montreal Canadiens
  • Tues., Feb. 7 – vs. St. Louis Blues
  • Sat., Feb. 11 – vs. Edmonton Oilers
  • Fri., Mar. 2 – vs. Chicago Blackhawks
  • Wed., Mar. 14 – at Montreal Canadiens
  • Fri., Mar. 16 – vs. Montreal Canadiens
  • Sat., Mar. 17 – vs. Toronto Maple Leafs

With four games on the schedule, it's the Habs who will face this jersey most often. They won't get to see the Sens' standard red at all, in fact. And the only time Ottawa will sport the Heritage look on the road will be in Montreal. So how about that.

Now that you've seen the new alternate uniform in full, has your opinion changed from the first leak of the design? I'm of the opinion this is the best sweater the Sens have ever worn. Am I on my own there?

« AHL: New Thirds for Bears, Stars | Main | Sens Share Another Heritage Teaser »

Reader Comments (56)

@ Dave

The numbers can be seen really well. They are outlined in black and then again in red to make sure there's a different colour against each stripe along the back of the jersey

Oct 6 · 7:28 AM PDT | Unregistered CommenterGoran

Jacob nailed it exactly but we're being nit picky. You can't do much better for a third jersey in the NHL. I don't think Reebok wants to make any uniform look perfect because they want the ability to update and have new uniforms to sell to the public every year. If every team had a classic set of sweaters like the Red Wings they'd make a lot less money.

The Senators really ought to use this uniform as a template for their home and road set. I think an "O" logo with a wings on the side like their "S" logo would be perfect. A bit of gold on the primary and the shoulder patches would be perfect. As it stands this is the best look the 2.0 Senators have ever had.

Oct 6 · 3:24 PM PDT | Unregistered Commenterel

to quote Mr. Hand from "Fast Times at Ridgemont High" ... "What are you people, on DOPE?" these are the fugliest jerseys I've ever seen ... it's like a barber pole threw up. I ... I ... I just don't get the love for these .... and the big letter O just looks like a zero ... I'm sorry, but to me this ranks right up there, er, excuse me .. right DOWN there with the NY Islanders new 3rd jersey

Oct 7 · 2:12 PM PDT | Unregistered Commentermaulrat1967

Absolutely AMAZING Jersey. Not a Sens fan here but I got to admit, one of the top Looks in the NHL!

Oct 13 · 1:14 PM PDT | Unregistered CommenterHockeyNutcase

They didn't wear those jerseys tonight against Montreal; they wore their red home jerseys instead. They've only won twice while wearing those unis so they're obviously being superstitious. However, it doesn't make sense to me how the jersey you're wearing can have an effect on the outcome unless you allow it to have an effect on your mind. But I guess superstition will never leave the game. The Senators won tonight in red so they may wear their regular home sweaters on Saturday vs Toronto. It would be a shame if the Sens ditched those black beauties merely out of superstition since they are one of the best unis of the retro fad.

Mar 16 · 10:14 PM PDT | Unregistered CommenterGuess who

Saw them in game action recently. Couldn't take my eyes off of them.
Terrific!
The team is doing great as well.

Feb 21 · 8:02 AM PST | Unregistered Commenterbill b..

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