NHL JerseyWatch 2012
Tuesday · Aug 21 · 2012 | 10:06 AM PDT
August Edition As expected, it's been a quiet summer. This is the first JerseyWatch update in more than three months. That was when Reebok's 2012 planning document for retailers made its way to Icethetics. There weren't really any surprises in it but I got it all on the record just the same.
As with every NHL JerseyWatch update, this post contains all previously gathered information from past JerseyWatch posts. All your 2012 NHL uniform news in one simple blog update. That's how we roll.
Just mind my usual disclaimer that nothing here is official. The team or league will make public announcements when the information is ready to be made official. Until then, this is what we have and your speculation is welcome in the comments below.
Sabres: Anniversary Alternate Retired
The Buffalo Sabres have sported an alternate jersey for the last time — at least for the foreseeable future.
Buffalo News beat writer Mike Harrington tweeted following the game on March 14 that the sweater, which debuted in 2010, was being permanently retired.
At 11:36 PM ET, Harrington wrote, "Alternate blue jerseys with 'Buffalo' script on the front were retired tonight. Won't be worn again."
He then replied to some reader queries, saying, "To all asking: Alternates are done forever, not just this year. Sabres spokesman said team has no plans for an alternate jersey next year."
Harrington's final quote of interest to us read, "It's an anniversary jersey. You have to wear an alternate two years and they've gone their two years."
A little confusing, but what he meant was that the alternate uniform was launched as part of the Sabres' 40th anniversary celebration in 2010. And NHL regulations require a team to use the third jersey for at least two seasons before retiring it. (Though, last I heard it was three years. Maybe that's since changed.)
This team has had its share of identity troubles over the years. In the decade-and-a-half between 1995 and 2010, the Sabres wore four completely different uniform sets. Not the way to build a successful brand. So it makes sense that going forward, the Sabres will not have a third jersey. Maybe things will change down the road, but for now, this is it.
Blackhawks: Third Jersey Confusion
updated Early reports had the Chicago Blackhawks resurrecting their old black third jersey after retiring their Winter Classic-inspired alternate in 2011. Now, that may no longer be true.
Reebok's message to retailers had indicated the Hawks would have no third jersey, just like last season. But more recent updates list a "black" third jersey for the club. But does that mean the 1996 black or the 2009 Winter Classic black?
There is one potential indication. A video featuring Blackhawks draftee Teuvo Teravainen shows the first-rounder in a couple of behind-the-scenes photo shoots and autograph signings in which he's wearing the Winter Classic-inspired sweater. Why produce marketing materials with your newest star wearing a jersey he'll never wear in a game? Unless he will wear it in a game.
All of these details are kind of circumstantial. We'll have to wait until we hear something from the team or see them take the ice wearing something that's not white or red.
Stars: No Changes in 2012
In last year's JerseyWatch, there was talk of the Dallas Stars introducing a green third jersey. But the team's ownership change forced those plans to be put on hold for a while. Now it seems we may get a whole new look in 2013.
Stars TV color analyst Daryl Reaugh went on the record via Twitter last July. He told fans: "[A] new third [jersey] was in the chamber but got shelved in deference to impending new ownership."
Then this year, on March 15, Dallas Morning News writer Mike Heika engaged readers in an online live chat. Someone asked, "any news or whispers about a new alternate jersey coming down the pipe?" To which Heika simply replied, "Nope. I think they will study a completely new uniform in the summer, and then we will see the results of that study with a whole new look in 2013-14."
I, for one, can't wait.
Red Wings: New Winter Classic jersey
Red Wings 1992 retro jerseyThe Detroit Red Wings are hosting the NHL Winter Classic in 2013. So they'll need a new sweater.
If the 2012 Winter Classic told us anything, it's that both teams involved will don special throwback-inspired uniforms, even if they have only the slightest connection to the team's actual history. And for a team like the Red Wings, who haven't really changed their uniforms since 1934, theirs should prove especially hard to predict.
In 2009 when they played outdoors at Wrigley Field, the Wings wore replicas of a uniform used by the franchise when it was shiny and new — way back in 1926. Though then they were known as the Detroit Cougars. The Penguins and Flyers have both played in multiple Winter Classics but neither recycled a Winter Classic jersey.
During the NHL's 75th anniversary season in 1992, the Wings sported a throwback to the late 1920s with lots of red and white stripes — and DETROIT written across the front. If you want my best educated guess, they'll pull those suckers out again in 2013 when the host the Maple Leafs in the elements. If it's not that, I'm out of good guesses.
update Recently, Howard Berger claimed to have the inside track on the Maple Leafs' Winter Classic threads (see below). Now he's tweeted alleged details about what the Red Wings will wear for the game. On Saturday, he tweeted, "Source tells me Detroit Red Wings will wear cream-colored jersey for NHL Winter Classic vs. Leafs. Trying to confirm."
That would certainly be new for Detroit even if it's par for the course for the Winter Classic.
Oilers: Alternate Jersey Retired
Edmonton Oilers fans were happy last summer to see the club add a new retro road jersey to match its home option. Now the last vestige of an awful uniform era is gone.
In their planning documents for retailers, Reebok indicates no third jersey option for the Oilers. However, there is a mistake in the version I've seen. It lists this jersey (right) as the home version. Here in reality, this jersey is being retired, not to be manufactured ever again (hopefully).
In 2007, the Oilers were one of the hardest hit teams of the Reebok Edge era. Their home and road uniforms were plainly terrible and it didn't take long for the team to realize and set into motion some necessary changes.
In 2008, the Oilers launched their royal blue retro third jersey. In 2009, it became the home jersey, relegating the 2007 home jersey to alternate status. In 2010, status quo. In 2011, a white version of the blue jersey replaced the 2007 road uniform, but the navy alternate remained.
Now in 2012, that jersey will go away for good (until it becomes a hip retro jersey 40 years from now). In so doing, Edmonton will probably go without a third jersey at least a year or two — not that they'd need one anyway.
More than a few fans have called for a orange Alberta Oilers-inspired third — a throwback to the club's WHA era. Personally, I've always liked the one Todd McFarlane designed in 2001, but that might be too much to hope for.
Panthers: Alternate Jersey Retired
It's no secret that Florida Panthers brass had fallen out of love with their 2009-debuted "JetBlue" third jersey. And we've now seen the last of it.
Not long after the Florida Panthers announced a partnership with the airline came a new alternate sweater bearing a color scheme that resembled a certain airline branding more than the identity of the hockey club that was wearing it.
Fans didn't like it and lots of comparisons were drawn to the Pittsburgh Penguins' powder blue alternate jersey. But a commitment is a commitment. And after the three long seasons, the Cats are relegating this one to history.
In September 2011, Panthers assistant GM talked to Miami Herald writer George Richards about the sweater and didn't really have anything nice to say it. "As soon as we can rid ourselves of those things, we'll be a happier bunch," said Santos.
He went on to talk about how the Panthers were bringing back the red home uniforms for this season and how their successful years were highlighted by their red uniforms. That still seems to be the case, much to the chagrin of this Lightning fan.
Additionally, Richards said in March the team has absolutely no plans to launch a new third jersey next season. However, it's not out of the question for 2013-14. Jokingly (I hope), he writes, "Expect a dark blue jersey with a different Cat-in-a-Circle logo. Or perhaps the Sunshine/Palm Tree/Hockey Stick logo. Something."
Islanders: Alternate Jersey Mystery
updated There was some question back in May over whether the New York Islanders were already giving up on their new third jersey.
According to Reebok's 2012 retail information, there was no third jersey listed for the Islanders. It just read "TBD" in that space.
It seemed pretty strange considering the jersey just launched last November. And league rules mentioned in that post say teams have to use them for three years before they give them up. (Of course Buffalo dropped theirs after just two.)
Could it possibly be that this jersey was so hated by fans that the Isles were ready to throw in the towel? If Reebok and the NHL weren't cashing in, I could see them allowing this one to be retired early.
Anyway, after some debate over what was happening, the Islanders themselves jumped into the conversation to put the question to bed.
On May 9, the Islanders replied to a fan on Twitter questioning whether the black jersey was going away. They said, "The Isles will wear their black 3rd jerseys during the 2012-13 season."
I have no reason to doubt an official team tweet, so it seems like this "TBD" business was merely an error on the part of Reebok. So if you like the black jersey, you're in luck. If you hate it, well, sorry.
Lightning: Revised Alternate Jersey
updated Back in May, signs from Reebok pointed to the Tampa Bay Lightning replacing their third jersey in 2012.
Those retail planning documents I've been referencing show a nice, big "TBD" where the Bolts' extra sweater should be displayed.
However, last month the Lightning blog Raw Charge learned in an email from the team that the blue BOLTS third would be sticking around, with one minor change.
Team Executive Vice President of Communications Bill Wickett said in an email on Monday [July 30] that the team would indeed employ the uniform again for 2012-13.
Wickett expected the jersey to be used for "12-15 home games" this season. There will be one minor tweak to the uniform though; a more current shoulder patch will be employed.
Last season's jersey continued to feature the Lightning's old (2007-2011) primary logo on its shoulders. It was a time issue that prevented making the change for last season.
It's somewhat disappointing news for Lightning fans. I, for one, was still hoping for a redesigned black third. Maybe it's still an option for 2013?
For a team like the Lightning, it doesn't really make sense to have two blue jerseys. It works for Toronto (it's their only color) and the Blue Jackets (because a team called the "Blue" Jackets can't wear a red jersey). But Tampa hockey fans aren't yet ready to give up black as a part of the color scheme.
After getting fan feedback on the new identity last year, Lightning CEO Tod Leiweke did say that black would be reincorporated into the team's look — though it was too late to substantially change the logo or home and road uniforms that were launched in 2011.
Maple Leafs: New Winter Classic Jersey
The Toronto Maple Leafs just launched a new retro third jersey this season. But it was perhaps a year too soon as they'll need another one in January.
The Leafs will be the Red Wings' opponent in the Michigan-based 2013 outdoor game. It will be the first interconference Winter Classic since the event began in 2008.
update On August 1, Howard Berger reported via a "merchandising source" that the Maple Leafs would be sporting a 1927-style jersey for this year's big game.
Similar jerseys were worn by Toronto for a pair of games during the 1996-97 season (starring Mats Sundin, right). But they didn't include nameplates on the back or numbers on the sleeves. That would definitely be a challenge for the play-by-play guys at the Winter Classic.
Berger usually gets these things right, so I have little reason to doubt him. Of course, that doesn't make it official. We'll still have to wait for word from the Leafs.
Perhaps of note to concept lovers, the Toronto Star recently held a contest asking fans to submit their suggestions for a Maple Leafs Winter Classic jersey. Turned up some pretty ridiculous designs. I think whoever was in charge of assembling this gallery was just having a little fun with everyone.
Jets: No Alternate Jersey Yet
I speculated in previous editions of the JerseyWatch that the Winnipeg Jets might introduce a third jersey as early as their second season in existence. However, according to Reebok, that was just wishful thinking.
It might've seemed a little soon, but there's money to be made on Jets jerseys in Canada these days. Why shouldn't the team keep cashing in? And as cash cows go, could you imagine a better one than a retro sweater for this club?
A proposed design by Jacob Barrette was posted here on Icethetics a few months ago. It got mixed but generally positive reaction. Of course team management seems to want to distance themselves from the previous incarnation of the Jets so that might be less likely even if fans are begging for it.
NHL Special Events
In 2013, the NHL All-Star Game will be hosted for the first time by the Columbus Blue Jackets. That was announced prior the 2012 event in Ottawa. Then on April 27, the team hosted an event to unveil the All-Star logo.
The jerseys, however, remain a mystery for now. Will the NHL recycle their All-Star threads, using them a third time? That hasn't happened since 1997. Or will they create something entirely new for this one? It probably all depends on what Reebok is in the mood for.
Final Thoughts
Are you getting the feeling that 2012 will be a quiet year with regard to new NHL jerseys? A lot of this year's JerseyWatch is talking about what's going away, as opposed to what's on the way. I wish I had better news, but after five straight years of seemingly incessant uniform changes at the hands of Reebok, I think a bit of a lull is probably in order.
That being said, 2013 sounds like it could be a heck of a year on this front. Assuming the Mayans were wrong and we all survive to see it, we'll have a pair of new Winter Classic jerseys, and — if we're lucky — maybe even a new set of All-Star Game jerseys. On top of that, the autumn could bring us new home and roads for the Stars, new alternates for the Panthers and possibly even the Jets.
Finally, and this may just be wishful thinking, the Blues could make a push to give their third jersey the primary treatment. Perhaps even the Flames and Ducks could join that club. The Predators might add a third jersey, though it would be very soon after their rebranding this season. And I'm also keeping my fingers crossed for the Senators and Penguins, who I think could both use a complete uniform overhaul.
By the way, an earlier rumor about the Senators replacing their road jersey next season has been squashed by Reebok. Status quo for Ottawa.
And that's the fourth edition of NHL JerseyWatch 2012. We may have one more update in September, but the way this summer's been going I doubt it. They only thing we're really waiting on now is to see the official 2013 Winter Classic logos and uniforms. As always, keep an eye on the blog for the newest information.
Reader Comments (14)
Lightning website shows two styles of bolts (alt) jerseys, one without shoulder patches and piping; and the other with.
Get over the black. The new tampa jerseys are miles and miles better than the old crap they wore. From the PoV of a neutral observer, the whining about the black seems to be some variant of stockholm syndrome.
You know what the old white shouldered tampa uniforms looked like to the rest of us? The cheap two tone practice jerseys you buy with one color and a contrasting yoke, with a logo that looked like a bit of random clip art in MS Word that somebody added what they thought was an awesome bit of wordart to. The newer version had a more boring template and updated wordart.
Seriously, the old identity for the team was never strong. In fact, I would put it at outright awful. The new one, while it has faults (a little too close to both the Wings and Leafs in areas for my taste) has a strong, simple mark, and looks coherent and professional. Allowing the black back in on a significant basis would be a major step backwards IMO.
I'm just wondering with the lack of updates this year, if they knew there would be a lockout that would shut down this season.Which would also put the black Isls jersey in it's 3rd year aswell...hmmmmm
If this point has already been lamented, I apologize, but for loyal readers of Icethetics/ToL, I'm sure you'll sympathize.
For me, the 2011-12 season marked the end of any exciting jersey news, which isn't necessarily a bad thing.
After half a decade of putting up with EDGE garbage, most teams have finally settled into sweaters iconic enough to last another decade.
We've seen the death of the Slug, Edmonton/NYI/LA returning to dynasty colours and forging of new identities in Nashville and Tampa.
Sure, there are minor tweaks for a few select teams, but who really cares what Dallas wears anyway?
Is it just me or did buffalo not have one of the best alt's in the nhl. Perhaps i need to see one up close in person.
I'm a Ducks fan and I haven't heard anything but the alternate jersey seems to be getting more "air" time in a way. It's all over the front page of their website and any player appearances recently they have been wearing the alternate jerseys.
Im a sens fan and I think ottawa jerseys need in improvement
I am still hoping the Canucks, at least, unveil a Johnny Canuck alternate, preferably in navy blue. I think it would be a HUGE hit with Canuck Nation. The tourist-themed orca jerseys with the 'Vancouver' wordmark and the weak number font have to go ASAP.
Guess im in the minority but Vancouver's current jerseys are one of my favorites, i don't get the hate for Phoenix's either, though i do hate there alt's.
Kroenke, I'm begging you, fix the Avs jerseys!
Is there any solid rumours regarding Dallas Stars jerseys and/or logo?
Sabres tweeted today they said on WGR55 this morning, that the sabres will have a third jersey for the 2013 season
What about Minnesota's third jersey? I placed a team order for (blank) Green Wild jerseys this summer. Reebok came back to my retailer, letting them know that some of the sizes wouldn't be available because the jersey and socks were both being discontinued. I had some trouble understanding this since the Wild had just announced Parise and Suter and both were sporting the hunter green sweaters. Anyone have clarification on this?
I wouldn't be surprised if the Wild end up changing their unis in the next couple of years. Dallas is rumored to be wearing green full time in 2013.