Friday
Aug312012

Winter Classic Logo Finally Unveiled!

Earlier today, the Detroit Red Wings unveiled the newest NHL Winter Classic logo via Instagram. And I can't help but notice how this one doesn't have a year on it.

On one hand, I was thinking this unveiling is a good sign for the season. The higher-ups must have hope they'll reach a deal that won't create an extended work stoppage. On the other hand, if they were so confident, why wouldn't they put the year on the logo — just like it has been for every other Winter Classic?

So I'm still not sure what to think. You guys have any thoughts on this?

If the season goes as planned, the Red Wings will host the Toronto Maple Leafs at Michigan Standium (also known as The Big House) in Ann Arbor on January 1, 2013. It'll be the sixth such event and the first to feature a Canadian club.

Still waiting on jerseys, though recent reports suggest the Leafs will sport replicas of their 1927 blue sweaters while the Wings will wear some of that trendy vintage white. The current standard in the NHL is for the home team to wear its dark jersey while the road club wears white. Been that way since 2003. The Winter Classics have followed suit except for the first one in 2008, hosted by the Sabres, who wore a white throwback uniform.

« Sabres and Stars Plan Looks for 2013 | Main | Hershey Bears Unveil New Logo! »

Reader Comments (7)

With this unvieling/leak I'm guessing an official press conference announcement and unvieling is imminent. Possibly as soon as later today or tomorrow or sometime next week. But the logo is a beauty. It's definately the best WC one to date if you ask me.

Aug 31 · 12:26 PM PDT | Unregistered CommenterMatt Marczel

Nah, this great logo sans date simply means that the Red Wings are not optimistic it will actually happen this year, like the rest of us. It will just as easily have a "2014" stamp on it in time for next season.

Aug 31 · 2:01 PM PDT | Unregistered CommenterJD

The logo is fine but we saw better on this very blog!

Aug 31 · 3:19 PM PDT | Unregistered CommenterRedneck

I suspect the reason there's no year is so they can delay the game by a year if they have to... Let's pray they don't have to.

Aug 31 · 3:27 PM PDT | Unregistered CommenterAnonymous Canucklehead

Might just be a merchandising decision to remove the year. They could move more merch from this event for a longer period of time without a year stamped on it.

It could also be a marketing decision. Sometimes it's best to abbreviate things when selling an event.

My last theory is superstition. 20-13. 13.

Aug 31 · 4:00 PM PDT | Unregistered CommenterMitch

After what's going on with the NHL labor relations meetings and it going nowhere it's no wonder the yr isn't on the logo so that if the whole season is locked out the can put 2014 on it if they get thier head out and get a deal done.

Aug 31 · 4:58 PM PDT | Unregistered CommenterTony

Anyone else think it looks like it should be a logo put on by the NY Rangers.

Sep 1 · 4:14 PM PDT | Unregistered CommenterShane M

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