Classic Bruins Jersey Coming Soon

The Boston Bruins will unveil their 2010 Winter Classic jersey next Thursday at the State of the Bruins event. The B's unveiled their new third jersey at last year's event.

The announcement was made in an email sent only to season ticket holders just this afternoon. According to the message, those in attendance "will get an exclusive first look at the 2009-2010 Winter Classic jersey."

Here's a screenshot from the email.

The event will take place September 17 at 6:30 PM.

This news comes just a day after the Philadelphia Flyers announced their own plans to give fans a preview of their special outdoor jerseys this Friday. Check back here at Icethetics both nights for pictures of the new sweaters.

Thanks to Jeff and Jeff for sending along the email!

Bruins Plan Outdoor Jersey

The Boston Bruins are hard at work right now deciding what they'll wear when they take to the frozen pond against the Philadelphia Flyers at Fenway Park this January.

The Boston Globe had some interesting notes regarding the discussions and a few quotes worth repeating. You can find the full article by Fluto Shinzawa here or read it with the Icethetics commentary that follows.

Sizing Up a Classic Jersey

The Bruins, deep in discussions about the sweater they’ll wear for the Winter Classic, are hoping to create a jersey that can catch a piece of the magic the Penguins created two years ago. For the 2008 outdoor game at Buffalo’s Ralph Wilson Stadium, the Penguins went retro, pulling their 1968-69 jersey design out of mothballs. Today, the powder blue sweater —the Penguins switched to black and gold in 1979-80, following in the footsteps of the Steelers and Pirates — remains one of the league's top-selling items.

"That worked," said Bruins principal Charlie Jacobs, "because they’re not necessarily their team colors. There's no black or gold. It's a powder blue jersey, and that made it unique. It's certainly recognized in their market. It's not like the Pirates, Steelers, or anything else. It's unique."

No one has hit it as big as the Penguins with an alternate jersey. I think the Chicago Blackhawks are hoping to grab a little piece of their success by turning their Winter Classic uniforms into an alternate for the upcoming season.

Jacobs hopes that by the end of August, the Bruins, in conjunction with Reebok and the NHL, will settle on a design that will serve multiple purposes: capture the Bruins’ heritage, stand out as a unique item for the New Year’s Day game against the Flyers at Fenway Park, and convince fans to hand over their money.

"We've had some really good meetings with Reebok and the NHL regarding what we think will be most appropriate to our market," Jacobs said. "We’ve looked at some traditions of our organization and our storied history."

Jacobs keeps using the word unique and likes that the Penguins went with a color that is no longer part of their regular uniforms. This leads me to think he'd be a fan of brown jerseys for the 2010 Winter Classic.

So far, the Bruins have audited every jersey in team history, looking at elements they like and ones that, in retrospect, might have been tweaked. Jacobs said the final product could be a retro jersey, or it could be a new uniform that incorporates different treatments. Black and gold would most likely be involved in the final design. But the Bruins also have worn jerseys featuring dark brown and mustard yellow tones.

The mustard yellow could work in the context of the Winter Classic but I say they go with something out of the ordinary. Brown is definitely out of the ordinary. I also think that some version of the logo currently seen on the third jersey should not be out of the question. After all, it too is based on the Bs' logo history.

It needs to stand out from the Bruins' current home and road sweaters, which are widely considered to be among the best in the league right now. That being said, it needs to be better than or on level with these. A disappointing design will take a lot of the steam out overall feel of the game.

But that's only my point of view. I know you have one too. Share it and share any concept designs you may have put together. Email them to me if you want them added to this post.

Fenway Will Host Bruins, Flyers

The Winter Classic 2010 will be held January 1 at Fenway Park between the Boston Bruins and the Philadelphia Flyers. This should come as a shock to no one who regularly reads Icethetics. I'm posting it today because the NHL is making the official announcement this afternoon.

Additionally, the Boston Globe posted pictures online, giving readers a sneak peek. They come from NHL communications manager Schuyler Baehman's Twitter account. You can see them right here as well.

Winter Classic 2010 via Boston.comThe logo (upper left) takes on a slightly new look from years past. Certainly a more vintage feel. The photo on the bottom shows the layout of the rink on the baseball field while in the outfield you can see the blow-up jerseys that indicate the Flyers as the Bs' opponent.

The press conference will likely yield more information. I'll update this post later tonight.The NHL will release the 2009-10 season schedule later this afternoon as well.

And one more note. Part 3 of the Sweater Switch series will be posted tomorrow. It will include Gaborik, Havlat and the other new members of the Canadiens.

Flyers at Fenway?

Flyers fan Sal wrote to me this afternoon with a slew of good questions.

I was just wondering if you've heard anything about what the Flyers were going to do this season. I've heard different grumblings that the orange retro jersey would become our home sweater and the black jersey would be used for special occasions. Does this mean the Flyers will change their away jersey to match the retro design? Also, since the Winter Classic game at Fenway Park between the Bruins and the Flyers seems to be official, what jerseys do you think the Flyers will wear?

So I sat down to do a little quick research. Looking into the Icethetics archives, I reported back in February that the Flyers would be making the third jersey swap this fall. That's my story and I'm sticking to it.

The orange retros will be the new standard home uniform while the blacks will take on a secondary role. As far as the road whites, I have no new information at this time that would indicate a redesign to match the throwbacks. If I were to guess, I'd say they will remain the same as last year, at least for now. But hold that thought.

That brings us to the 2010 Winter Classic. We know the Bruins are hosting it at Fenway Park, but that may only be half the story. On June 19, TSN reported that the Calgary Flames would be also be hosting an outdoor New Year's Day game, creating hockey's first open-air double-header.

The Flames' opponent remains a mystery, but that may no longer be the case for the Bruins. It's not official yet, but on Tuesday, Delaware County Daily Times beat writer Anthony J. SanFilippo wrote on his blog that the Flyers would be making the trip to Fenway Park — not the Rangers, as I would've expected.

By the way, I highly recommend a read of SanFilippo's article as he goes into detail regarding the circumstances that led to this. Apparently, the NHL wanted the Capitals so they could promote Ovechkin but NBC was unhappy with the Rangers-Capitals TV ratings during the playoffs.

So this brings up an interesting question. All four teams that have participated in Winter Classics have done so donning classic attire. With the Flyers taking their classic attire full-time this season, how will they manage to make this special occasion stand out?

Unfortunately, while I have no solid answer for you at this point since nothing is official yet anyway, remember that thought I told you to hold on to earlier? This would be the perfect opportunity for the Flyers to introduce a white version of the orange retro sweater. With the Bruins hosting, they will likely be in gold or black. And in case you missed it, I posted a great concept on Twitter, showing a uniform the Bruins could wear. (Great work by Bruins 37.)

While we're on the topic of the Winter Classic, don't forget that the Chicago Blackhawks said that last year's black third jersey will be replaced by their Winter Classic sweater. Those will be fantastic to see on the ice more than once a year. Unfortunately, there are no plans for the Red Wings to do the same.

That reminds me. At some point this week, I'm going to have a post to get everyone up to speed on which teams we're expecting third jerseys from this season. And I'll be accepting concepts for what they might look like. Who's excited?

So we've got some theorizing to do in the comments today. What will the Flyers wear to the Winter Classic? What will the Bruins wear? Who will face the Flames in Part II of WC '10? And will anyone look cooler than the Blackhawks in their third jerseys this year?

Update on Sunday · Jun 28 · 2009 | 2:05 PM PDT by Chris

Looks like I didn't do my homework on one aspect of this post and I apologize for that. Several of you have written in to point out that the TSN article suggesting there would be a second outdoor game at the 2010 Winter Classic hosted by Calgary was not set in stone. A follow-up story this past week pointed out that in fact there will be no Flames-hosted match. At least not on January 1, 2010.

The NHL's competition committee met last week to discuss the topic, saying that there may still be a second special event on New Year's Day in a Canadian city. Perhaps the Habs playing a game at Montreal's Olympic Stadium as part of their 100th anniversary celebration? Maybe against the Flames. Or Leafs?

Once again, I apologize for not being up to speed on this and I appreciate the help from those of you who wrote in to set me straight.