The Orca Debate

I don't mean to dwell on a topic born out of speculation, but after Tuesday's post regarding the possibility of the orca logo going the way of the dodo, my inbox was inundated. And I feel like this is the kind of subject matter that we'll hear an awful lot of different opinions on. So here are some more of them.

Hey Chris! I do believe the Orca in Canucks nation is endangered and becoming extinct, but the logo that I believe that will take its place as the primary will be the Johnny Canuck V logo, not the stick in rink.

The licensing agreement for the Orca logo is almost over, not sure exactly when, but possibly in time for next season, and the clues of the Johnny Canuck V logo becoming the primary are all over the Canucks website as well as on merchandise. I've attached a few pics to this email which lends me to believe this is true.

Matt

That's an interesting notion. A free Johnny Canuck t-shirt along with your orca jersey, perhaps so that when the orca is phased out you won't be completely left without a current Canucks logo? Just a hunch.

Here's another email regarding new upcoming merchandise.

I work at a sports store and we get all the merch catalogues early. I never thought much of it until I read the article. But after reading that I do notice that the Canucks stuff (hats, shirts, mini-sticks, etc.) has changed.

There is still stuff designed with the current logo but the new catalogues compared to the old ones do have a lot more of the non-orca logos. The stick-in-rink logo is used the most and the Johnny V and Johnny Canuck logos are popping up all over the new stuff.

There is also a lot more of the green being used as well. Not sure if this is really an indicator of a change or just a money grab though.

Adam

The money-grab idea does make sense. But is that really all it is?

This last email may just be silly, but it's worth the read nevertheless.

Take it for what it's worth, but while working a concert at the Commodore Ballroom a couple months back, a gentleman presented the local band that was on stage with a maroon Vancouver Millionaires jersey and proceeded to claim that this was going to be new third jersey for the Canucks next year — which coincidentally is the 40th anniversary. 

At first I brushed it off, but now I'm starting to see these great vintage maroon jerseys in local hockey shops. I, for one, would love to see the Canucks playing in the only Cup-winning sweaters this city has seen.

It looked great on the Giants when they wore it and I believe it'll look fantastic on the Canucks if they do as well. Hopefully this does indeed become reality.

Michael

Ridiculous? Maybe. But the Canucks never cease to surprise us with their new sweater choices — however usually for the worse.

Feel free to add to the discussion in the comments. I'm going to put it to bed as far as new posts go — at least until we start getting some concrete information. But we can bet that won't happen until at least the summer.

By the way, big day in Montreal tomorrow! A century in the making.

The Endangered Orca

I got an interesting email from a Vancouver Canucks fan yesterday. He told me about all the signs he's been noticing that leads him to believe the orca logo, introduced in 1997, may finally be on its way out.

Rather than paraphrasing what he had to say, I thought I'd go ahead and let you all read the email for yourself and make up your own minds.

Just a heads up for next season. Although I'm drawing conclusions based on current marketing efforts by the Vancouver Canucks I think we should look to expect the end of the "orca whale C" logo next season and seeing the stick-in-rink third jersey come into full time use. 

Why, you ask? First, the new ownership group renamed operations away from Orca Bay Sports and Entertainment to Canucks Sports. Second, the current third jersey is used exclusively in current marketing and branding efforts, including the team website. In fact, the players are wearing this one whenever they do public appearances, hospital visits, etc.

Third, the stick-in-rink and "Johnny Canuck" logos now dominate team store merchandise and team merchandise available throughout the province. And likely the biggest clue are the huge price reductions and promos offered through the team store encouraging people to buy the current orca whale jersey. The ads even say "orca whale jersey" in ways that clearly distinguish it from the more popular current third. Every week there's a new incentive being advertised on Vancouver sports radio from the team store to sell off this jersey. 

Will Canucks fans finally get their wish? All signs are pointing in that direction.

Dave

For the record, both the Canucks and Buffalo Sabres celebrate their 40th NHL seasons in 2010-11. Sabres brass has already talked publicly about reverting to the classic logos and uniforms from the '70s and '80s.

It's funny how these teams appear to be having mid-life crises — just like a guy who hits 40 and longs to recapture his youth with sports cars and such. It's weird in a way, you have to admit.