Chicago Express Joins ECHL

Chicago Express logos unveiledToday, the ECHL's newest franchise unveiled its name, colors and logos. The Chicago Express will begin play in Hoffman Estates, Ill. in the 2011-12 season.

The name was selected from the "Name Your Hockey Team" contest held by the organization this summer. The reason was explained in an article on the team's website:

Chicago is the most important railroad center in North America. More lines of track radiate in more directions from Chicago than from any other city. Chicago has long been the most important interchange point for freight traffic between the nation’s major railroads and it is the hub of Amtrak. Chicago ranks second (next to New York City) in terms of volume of commuter rail passengers each day.

I like the colors. The logos are about what we've come to expect from minor league hockey teams. They get the job done. But here's what I noticed: The designer used the Icethetics font for the word EXPRESS in the primary logo! It's called Continuum. I think that's kind of funny.

Anyway, there's an article about the name contest winner on their website as well. His name is Marc Johnson and he is stoked, as you would imagine. No jerseys have been unveiled yet and the team won't actually begin play until next season.

And by the way, based on the reaction to yesterday's renaming of the AHL's Hartford Wolf Pack to Connecticut Whale — this is going to be fun. Comment away.

The Whale is Coming

The AHL's Hartford Wolf Pack will be renamed the Connecticut Whale on Monday at 5 PM, according to the Hartford Courant.

A long-in-the-works deal for Howard Baldwin to take control of the American Hockey League franchise is apparently done. It was rumored he would rename the team the Connecticut Whalers. Perhaps he's saving that name for his ultimate goal of reviving the Hartford Whalers.

Connecticut Whalers T-shirtThe Courant says the deal and the rebranding efforts will be officially announced late Monday afternoon at the XL Center and that the new logo will not be unveiled. However, it could look something like what's on a t-shirt being sold through Baldwin's website. Wrote up a whole blog post last month.

Despite the announcement coming right away, it'll take some time before the change over happens. According to the newspaper:

The team will open the 2010-11 season as the Wolf Pack; the name change is expected to take place at some point before midseason. The name, a new logo and uniforms are expected to be in place by Feb. 19, when the Whale face the Providence Bruins.

That previously scheduled game is expected to be moved outside to Rentschler Field and played before an exhibition between a team of Hollywood celebrities — centered around the movie "Mystery, Alaska" — and former NHL All-Stars in celebration of the 25th anniversary of the NHL All-Star Game played in Hartford.

The article says to expect the changes to the logos and uniforms to happen between Thanksgiving and Christmas. Definitely keeping an eye on that.

Thanks to Jason for the tip!

Update on Monday · Sep 20 · 2010 | 8:45 AM PDT by Chris

A lot of the feedback on this story seems to be centered around the lack of a plural name — Connecticut Whale vs Whales vs Whalers. Actually, "a source close to Baldwin" was quoted in the article I referenced, explaining the choice.

"Based on internal discussions and significant feedback from both Whalers fans and Wolf Pack fans, we've chosen a name that touches on our past but also signifies this new era in Hartford hockey," one source close to Baldwin said. "Fans have always referred to the Hartford Whalers as the 'The Whale,' so it's a very familiar name."

Personally, I'm all for singular team names. They sound just fine to me. But then my team is the Lightning. It's not like I think every team should do it, but variety is always nice. Not only that, but I like the conscious choice of avoiding the Whalers name. They're wise to save that for a return of the NHL and the Hartford Whalers. Why diminish that?

By the way, for more on this subject, FOX Connecticut did a live shot this morning from the XL Center talking about the change. You can watch the video here: