Sens Offer Glimpse of Heritage Jersey

Sneak peek at new Sens sweater / SenatorsThe Ottawa Senators have offered fans a glimpse at their new Heritage Jersey, set to replace the current alternate sweater in 2011.

These screenshots (right) were taken from a video posted on the Sens' website. The club was hosting a Hot Stove event this past Saturday, in which season ticket holders get access to team bigwigs to ask questions and share comments.

In a modest PowerPoint slideshow at the event, the team displayed this sneak peek of the new sweater. Sales VP Mark Bonneau was keen to point out the cleverness of the marketing team, showing the jersey without giving away the farm.

It's folded up in such a way that we really can't get an idea of what the overall jersey actually looks like. But there are a few things we can tell from the image the team provided:

• The Heritage Jersey will primarily be black.
• There will be no "vintage white." (Long live actual white!)
• It will not feature the full barber-pole striping as some suspected.
• There will be a new logo of some kind.

Also appearing in this modest PowerPoint presentation seems to be the Senators' 20th anniversary logo.

While we may not be able to see it very clearly, we can tell that they're using the same font as the Vancouver Canucks have used on their uniforms since 2007. Weird.

By the way, it may be nothing, but of the three logos in use on the Heritage Jersey slide, none of them is the current primary mark.

They've got the 2012 All-Star Game logo (they're hosting), their 20th anniversary mark, and the secondary "O" logo. Perhaps a hint as to what logo we might find on the front of this new uniform? Time will tell.

Speaking of logos, note the bottom still in the image to the right. Notice it has all of the logos that the franchise has used since being awarded in 1990 — including the "Ottawa" wordmark. Just a nod to their history or something more?

What do you guys think of what we see here? What are you envisioning for this new alternate uniform?

Kings Confirm Uniform Changes

The best source for Los Angeles Kings jersey news continues to be blogger Rich Hammond of LA Kings Insider, who's talking of changes for 2011.

Sneak peek at Kings' prototypes?On Sunday, Hammond confirmed our suspicions regarding the uniform changes the Kings will undergo for the 2011-12 season, saying that the black alternate sweater will become the new home jersey. He also says there will be a white version for the road. This is the first we're hearing of it officially since photos leaked last year.

Regular readers will recall getting an early look at prototypes of white Kings jerseys back in October. This photo (right) was taken from outside Luc Robitaille's office window at the team's practice rink. Robitatille is the Kings' president of business operations.

Now as for the third jersey in 2011, there's a twist. Here's an excerpt from his post:

It seems that the vintage purple-and-gold jerseys will go into mothballs for a while now. This has been a very poorly kept secret, but the Kings are likely to change their primary uniforms next season.

The current third jersey — the black jersey with the “LA” logo — is scheduled to become the full-time home jersey, while a newly created white version of that jersey would become the full-time road jersey. The current home jersey, the black-and-purple jersey with the crown logo, would become the third jersey. Is that confusing enough?

The only thing that confuses me is the idea of dropping the purple-and-gold crown jersey instead of the purple-and-black one. (The throwback was used for the last time this season over the past weekend.) Perhaps they felt it too soon to drop a jersey they've only been wearing for four seasons. However, it does look like this will be the swan song for the current road sweater.

Promotional graphic / KingsCouple of things to note. Rich Hammond's blog is affiliated with the Kings' official website so as far as I'm concerned, his information is practically team confirmation.

And speaking of the team's official site, the marketing images being used to promote 2011 season tickets (right) prominently features the current third jersey — and no purple at all.

So I'm sure I already know what most of you think of the Kings' possibly dropping this year's throwback sweater, but do you think hanging onto the current home jersey is a good idea?

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Related: Los Angeles Kings jersey gallery