Coyotes vs Sharks

	vs
COYOTES		SHARKS
3-3		5-6

The Aesthetics
I continue to be disappointed by the lack of color in the Sharks logo and eagerly await tomorrow's unveiling of a new logo. The Coyotes logo at times looks awkward to me, but I certainly feel the action while looking at it. You can almost hear it howling.
Coyotes

The Nickname
This is one of those situations where I don't know why a Coyote and a Shark would ever come face-to-face, but my money is on the Sharks for sheer power.
Sharks

The Analysis
My first question is always, does the logo match the team name? Here, we do in fact see a coyote and a shark. Next I look at home town representation. Here, there's nothing obvious but the team names are good indications. An Arizona team named for a desert animal. And a California coastal team named for an underwater predator. Now I'm looking at features like the broken hockey stick in the shark's mouth. It's unnecessary. We should already know the logo belongs to a hockey team. This point goes to the Coyotes.
Coyotes

WINNER

2-1

 

Coyotes vs Red Wings

	vs
COYOTES		RED WINGS
3-2		3-7

The Aesthetics
Visually, I'm more a fan of the Coyotes logo mainly because of its color usage. The red and white of the Red Wings logo often seems flat to me. Beyond that, it could use an upgrade.
Coyotes

The Nickname
A Red-Winged bird (or a bird of any sort) would be wise to keep itself airborne when in danger to avoid the clutches of a predator like the Coyote.
Red Wings

The Analysis
The wheel attached to the wing in the Red Wings logo has often won this point for that team. And it should be no different here as the Coyotes logo doesn't really make any reference to its home city. The desert colors and feel are nice, but what's to stop anyone from assuming New Mexico or even Las Vegas as the team's locale?
Red Wings

WINNER

2-1

 

Sharks vs Oilers

	vs
SHARKS		OILERS
4-6		1-9

The Aesthetics
The Sharks logo goes heavy on the detail and light on the color which is not a good combination. It has a hockey stick in it and if you notice, the tape doesn't go around the entire blade. It needs work. Good thing is, in just two days, it's getting the help it needs when the Sharks unveil a new logo. The team name being written out in the Oilers logo still isn't making me happy, but its a better-looking logo when compared with the Sharks. If you ask me.
Oilers

The Nickname
Suppose an Oiler is out working on an ocean rig. Were he to fall off with hungry Sharks lying in wait, he would no doubt be lunch.
Sharks

The Analysis
All we really have to look at in this match is whether the logo is a good symbol for the club's name. Here, the Sharks logo works well while the Oilers logo leaves a lot to be desired. I'm a fan of the shoulder logo they currently wear despite its heavy-handed detail. The third jersey logo would work as well but what do I know? I see a shark.
Sharks

WINNER

2-1

 

Blues vs Stars

	vs
BLUES		STARS
4-5		3-4

The Aesthetics
Both logos are simple and strong if you can look past the wordmarks in the Stars logo. Unfortunately, for this point, I can't.
Blues

The Nickname
The all-consuming ball of fire we call a Star would have its way with anything on this planet. Even the Blues and those who sing them.
Stars

The Analysis
The Blues logo is a blue musical note. Very fitting. I did like the shoulder logo they wore in the '90s with the blue trumpets but I think most St. Louis fans would revolt over that one. As for the Stars, if you can go beyond the wordmarks, which I can for this point, you can't help but notice the the giant star is by itself — like the Lone Star State of Texas. The Blues logo really makes no references to the Gateway City.
Stars

WINNER

2-1

 

Sharks vs Predators

	vs
SHARKS		PREDATORS
4-5		6-3

The Aesthetics
Neither of these two logos are very simple in design but offer unique colors and appropriate symbols for their teams. I like the teal but the Sharks logo does not make enough use of it. There's a thin line of it in the triangle surrounding the shark. Plus, there's a hockey stick so I don't exactly love it. Meanwhile, the Predators logo is very sharp despite its minute detail.
Predators

The Nickname
This is a tricky one. In most instances, a Shark is a Predator. In part for that reason, the Sharks will slide by with this point.
Sharks

The Analysis
The Predators got their name from the remains of a saber-toothed tiger found by construction workers during the building of their arena. The Sharks don't have a story like that. All right, but I can't hold that against them. What I can say is that this outdated logo needs an update. And one is coming in just four days, as a matter of fact. Maybe it'll have a better chance then.
Predators

WINNER

2-1

 

Kings vs Ducks

	vs
KINGS		DUCKS
4-5		1-8

The Aesthetics
All three California teams are getting play today. Need I say anything beyond that the Ducks are still using a wordmark as their primary logo? They don't get this point. They don't deserve it. Plus, the crown is just cool like that
Kings

The Nickname
The King rules all the land. A Duck is an insignificant bird.
Kings

The Analysis
While I applaud the unique colors of the Ducks logo, the Kings colors are equally unique and are featured in a logo that is not letters. Plus, I like the subtle hockey sticks and the suns on either side of the crown. The Kings logo is a cool one that I could see sticking around for a long time, unlike their half-dozen previous logos. The Ducks just need to go with the webbed "D" or design something new altogether. This really isn't working.
Kings

WINNER

3-0

 

Oilers vs Kings

	vs
OILERS		KINGS
1-8		3-5

The Aesthetics
Well it's been a full two weeks since we've seen the Oilers in action. And at that time they were way ahead of everyone in matches played. Today, they're pretty much on par with the league. Unfortunately, they still have the same logo made up almost exclusively of the team name. The Kings on the other hand, are still looking as good as ever.
Kings

The Nickname
A King rules the land. An Oiler digs in it.
Kings

The Analysis
I feel like the Oilers logo missed the boat. The current shoulder logo isn't all bad and the third jersey logo is epic (after all, it was created by a comic book writer). Put this one on the shoulder. And that is all I have to say on the matter. The Kings hit the nail on the head with this logo. I like the purple shield they used in the late '90s but a crown is so much more effective. Add in the subtle hockey sticks and the suns on either side and you can call this a sweep of the coolest kind.
Kings

WINNER

3-0

 

Avalanche vs Ducks

	vs
AVALANCHE		DUCKS
6-0		1-7

The Aesthetics
The Avalanche logo is one of those sports logo classics that I feel will be one of those icons that lasts forever. It certainly has the potential. The Ducks logo needs a change and fast. Perhaps it can lose the words and just stick with the duck foot "D." I'm assuming that's what they're going to do this summer, but until they announce it, we're stuck with this version.
Avalanche

The Nickname
If a Duck got caught in an Avalanche, he'd be toast.
Avalanche

The Analysis
The great thing about the Avalanche logo is that I can't actually envision anything else in its place. What would be a better logo for the team than that? There's nothing. Meanwhile, the Ducks need help and I'm going to say flat out that they're losing this point because the logo is nothing more than a wordmark.
Avalanche

WINNER

3-0

 

Wild vs Sharks

	vs
WILD		SHARKS
6-0		4-4

The Aesthetics
I don't think it really even requires an explanation. The Wild logo just has so much to offer in such a small space. The Sharks logo has a broken hockey stick on which the tape doesn't even go around the stick.
Wild

The Nickname
You can make the case that Sharks live in the Wild. But its still dangerous for them.
Wild

The Analysis
I've talked before about how much the Wild logo manages to work in. The Sharks logo is all right but its not as fierce as it could be. And there's an awful lot of black used. It's a decent enough logo but perhaps it can get this point against another team.
Wild

WINNER

3-0

 

Flames vs Stars

	vs
FLAMES		STARS
7-0		3-3

The Aesthetics
I really think the Stars logo would be so much improved if they did away with the words in it. Still it's in part the reason why this point goes to the Flames logo.
Flames

The Nickname
Burning hot Flames and a burning hot Star. Now that seems like a draw. But in fact, fire is just part of a star. There's so much more.
Stars

The Analysis
Appropriate logos. Strong colors. I like them both. The Stars logo needs a bit of work. Liven things up. Bring it into the 21st century a little bit. The Flames logo can probably stay like it is forever. Nothing wrong with that. Its staying power will help give it this point.
Flames

WINNER

2-1