Tuesday
Nov182008

NHL.com Talks Third Jerseys

There's a new article now on NHL.com featuring yours truly (and Icethetics) discussing this season's new third jerseys. In it, staff writer Dan Rosen talks about the 18 clubs getting new part-time threads for the 2008-09 season and I'm quoted a few times in the piece.

Nice to see Icethetics getting a mention on NHL.com. Big day for us.

Here's an excerpt from the article.

The history is stitched on the stick.

The one major difference between the jerseys the New York Islanders wore in the mid-1970s and the ones they unveiled last month as their new third jersey is the stick built off the Y in their logo now has four small lines on it.

Why, you ask? Four Stanley Cup championships, of course.

It's a subtle change, but supremely important to the past, present and future of the franchise.

... Six more third jerseys are still to come, the details of those jerseys to be announced in coming days.

"It's terrific that the original uniform is being brought back and celebrated," said Edmonton President of Hockey Operations Kevin Lowe, who scored the first NHL goal in Oilers history in a jersey resembling the one the club debuted last month. "All of the things we take so much pride in today were accomplished in that uniform."

Third jerseys became popular in the late 1990s, and ever since every team but the Detroit Red Wings and New Jersey Devils have sported something unique for at least a handful of games.

In the article, I talk about how most fans seem to be loving the throwback thirds more than anything else.

Chris Smith, who operates the Web site www.Icethetics.info, which is dedicated to the aesthetics of hockey, such as jerseys and logos, said he's been following the development of the third jerseys since the summer.

In an e-mail to NHL.com, Smith wrote, "Overwhelmingly fans seem to love the throwback third jerseys. They don't sound happy about the new-style jerseys we're seeing with Atlanta and Ottawa (what's been leaked anyway) — though fewer complaints for Tampa Bay's. They love what the Oilers, Islanders, Canucks, Penguins and Sabres are doing and I can't say I disagree."

Great article, but then I'm biased I guess.

« Stars Unveil Third Jersey! | Main | An Early Look At Stars' Third »

Reader Comments (17)

congrats... well deserved

Nov 18 · 10:51 AM PST | Unregistered CommenterBobby

Congrats Chris on the big time recognition!

Nov 18 · 10:54 AM PST | Unregistered Commenterasnowballschance

Good stuff Chris! Nice to see that people are appreciating the integrity and professionalism of icethetics. Thanks also for pointing out people's response to the Ottawa jersey.

If only they had listened when we proposed the Heritage Jersey...

Nov 18 · 11:04 AM PST | Unregistered CommenterJerk Store

Congrats on the NHL.com exposure.

Nov 18 · 11:07 AM PST | Registered CommenterBSmalls

Very cool

Nov 18 · 11:17 AM PST | Unregistered CommenterMikePho3niX

You have earned notoriety that is well deserved. This is a great site and it is obvious how much time and effort that you put into it. Congrats.

Nov 18 · 11:49 AM PST | Unregistered CommenterGlovesave29

Interesting because I hate all of the traditional third jerseys (especially the sabres) and like almost all of the new ones.

Nov 18 · 11:54 AM PST | Unregistered CommenterKoho

Congratulations! Hope your (and our) appreciation of these new thirds is noted by the powers-that-be.

Nov 18 · 12:06 PM PST | Unregistered CommenterG-Man

Chris,

As a follower since the beginning, I'd like to commend you, once again, on this thing of yours. It's great to see what you've done and how much your little experiment has taken off.

Cheers.

Nov 18 · 12:41 PM PST | Unregistered Commenterderek

Congratulations on your newest exposure via NHL.com, Chris. It goes to prove how much fans care about what their teams wear on the ice with the kind of attention the third jersey program is getting. At the same time, your site obviously has made the kinds of leaps and bounds that got the attention of those that work for the league (this case, NHL.com) such as Dan Rosen.

Well done and keep up the good work.

Nov 18 · 1:00 PM PST | Unregistered CommenterPaul

It's not strictly true that the Wings have never had a third jersey: Like all the Original Six teams, they had third jerseys for O6 matchups during the 75th-anniversary celebrations of 1991-92.

Nov 18 · 1:49 PM PST | Unregistered CommenterDoogie2K

Chris, if you're going to get some press, next time mention how Sharks aren't orange. Thanks.

Eheeh!

Nov 18 · 1:58 PM PST | Unregistered CommenterJoel Vinson

Just Imagen if the Teams Start to pluck some talant from here like Matt, Or Sigma Kappa.

Nov 18 · 2:37 PM PST | Unregistered CommenterMikePho3niX

On that same article look at the photo slideshow. You mentioned before how the Canadiens white 1945 jersey was "un-reebok" and you can clearly see the ccm logo at the neck.

Nov 18 · 3:29 PM PST | Unregistered CommenterJason

Pretty cool to be mentioned on the "big time" NHL.com! Congratulations Chris, and hopefully more and more people are attracted to Icethetics in the future!

Nov 18 · 4:11 PM PST | Unregistered CommenterWingerdinger

I was wondering how long it would be before you were mentioned on NHL.com. Congrats!

Nov 18 · 6:57 PM PST | Unregistered CommenterSpencer

Congrats Chris, and thanks for keeping this site alive, I check it 5-6 times a day, I love it!!!!

Keep up the good work.

Nov 18 · 7:59 PM PST | Unregistered CommenterFaustyhouse
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