Wednesday
Jun052013

Hurricanes, Stars Unveil New Looks

To put it mildly, yesterday was a busy day. As expected, two NHL clubs launched redesigned uniforms and even a few new logos. And considering I actually attended one, there's no way I could possibly cover everything fully in a single blog post. And since I'm running on a lack of sleep, I'm just focused on nuts and bolts today.

Over the next several days, I'll be writing more in-depth posts including detailed point-by-point reviews of all the new stuff — something I've never done before but always felt I should. Stay tuned for that!

Carolina goes for simplified jersey designs

The Carolina Hurricanes were first out of the gate on Tuesday with the much-anticipated unveiling of their new home and road uniforms. The event was held at PNC Arena in Raleigh and streamed live to the world from their website.

Photos from Carolina Hurricanes

Hurricanes captain Eric Staal was present at the unveiling, where the team released some promotional photos of the new threads, as you see above. Gone are the storm flag stripes and really any silver outside the crest. Now it's all about the classic, simplified styling — even if it's not all that original. But I'll get to the editorial stuff in my review later this week.

Here's the full home set:

Graphic from Carolina Hurricanes

It is very red, much more than before. The striping — as many have pointed out — is reminscent of what Team Canada wears. But most notably, the design is much cleaner than the previous look Carolina wore for the last 16 years.

Now take a look at the full road set:

Graphic from Carolina Hurricanes

Again, it's a clean design. But the noteworthy thing here is that the two sweaters don't match. And it's not just the striping, it's the colors and collar design as well. The only black we find outside the crest on the red jersey is on the collar. And speaking of which...

Images from Carolina Hurricanes

The collar on the red home sweater has traditional ties, but the white doesn't. What the two collars share, however, is the unique design on the inside. The storm flags live on — but only when the jersey is hung up. Naturally, Reebok calls this the Hanger Effect. Clever.

Again, I'll dig into it a bit more in my review. For now, let's keep it brief and move on.

Dallas overhauls logo, colors and uniforms

On Tuesday night, the Dallas Stars gathered their season ticket holders at the AT&T Performing Arts Center to discuss some big changes to the franchise. That included a complete rebrand — new logos, new colors and new uniforms. New everything.

Image from Dallas Stars (via Facebook)

I was honored to get an invitation from the team to attend the event. I'll have a lot more of my photos in my review and a subsequent post detailing my experience watching the unveiling in person. But for now, I'll run down all the important stuff.

Like these new logos, for instance. Along with their new primary mark, the Stars introduced these secondary designs. The circular logo will be worn as shoulder patches on both jerseys while the one shaped like Texas gets featured on the pants. Both of these logos incorporate the new D-star.

Now to the uniforms. The graphics released by the Stars perhaps erroneously call the green jersey the "road uniform." Some have taken it to mean the NHL is switching back to whites at home next season after 10 years of whites on the road. But I haven't heard anything to that effect. Plus, people at the Stars' event were referring to the green as the home sweater. (And Carolina labeled their reds as home sweaters, for that matter.)

So there you have it. The new looks of the Hurricanes and Stars. I'd love to keep writing on the subject, but I'm running on a lack of sleep after the last couple days so I'm going to take a nap. While I'm snoozing, leave your thoughts on these in the comments. Your feedback will help with my upcoming reviews.

Tuesday
Jun042013

Icethetics: Live From Dallas

The Icethetics TweetTracker


All times Central

If you want to follow everything going on in Raleigh and Dallas on this huge day, look no further. Icethetics is the only place you need to be. We've got the TweetTracker! In the box above, follow tweets all day long from myself along with the fine folks below.

Tracking the Carolina Hurricanes:

  • @NHLCanes: Carolina Hurricanes, official
  • @ice_chip: Chip Alexander, Raleigh News & Observer
  • @dougwarf: Doug Warf, Hurricanes marketing department
  • @CanesCountry: Canes Country, Hurricanes blog for SB Nation

Tracking the Dallas Stars:

If there are any other great tweeters in Raleigh or Dallas that I'm missing, let me know right away! Should be an exciting day!

Monday
Jun032013

The Big Day Ahead

Tomorrow is a big day for Icethetics. The biggest ever, in fact.

Two NHL teams are unveiling new uniforms and — for the first time ever — I'll be there in person to report on one of them. It's a long way this little blog has come in six years and it's all thanks to the Dallas Stars — who graciously invited me to their event — and you guys, of course.

I'm immensely grateful to the dozens of readers who donated a few bucks here and there to help cover my travel costs. But without the thousands of readers like you who drop in every day, there wouldn't be an Icethetics at all. So this whole trip to Dallas is for everyone. And I intend to share every minute.

Since you can't physically travel with me, the next best thing is Twitter. (If you don't do Twitter, at least bookmark this page tomorrow and watch the updates roll in.) I'll be tweeting all day.

Here's the schedule. Since I'll be in Dallas, all times are CENTRAL:

  • Tuesday, 6:00 AM — New Hurricanes concept art goes live on the Concepts page.
  • 9:30 AM — My flight to Dallas departs. Should be just under 4 hours.
  • 11:00 AM — HURRICANES UNVEILING: The fun starts in Raleigh while I'm somewhere above the Rocky Mountains. The Carolina Hurricanes will unveil their new uniforms inside PNC Arena at noon local time. The event will be streamed live on the team's website. I just hope my plane is equipped with wi-fi so I can follow along in real time.
  • 1:30 PM — I land in Dallas. Once I'm checked in to my hotel room, I'll get to work recapping the Hurricanes' unveiling on the blog.
  • 2:30 PM — New Stars concept art goes live on the Concepts page.
  • 5:30 PM — STARS UNVEILING: Two hours have been blocked off for this event. I don't know what time exactly the new logos and uniforms will be revealed to us, but if you're following my tweets, you'll know as soon as I do.
  • 7:30 PM — The great folks in Dallas agreed to set up an interview for me with someone who can talk about the new branding efforts. I don't have any details on that yet. Any write-up would probably come later in the week.
  • Late Tuesday — Following that interview, I'll get to work on a blog recap of the Stars' unveiling event as well. Not sure where I'll be squeezing in meals on this trip, but food is for chumps anyway. Amiright?
  • Wednesday, 8:00 AM — I'm on a plane right back home. (Gotta get back to my real job, you know.) I'll use to the flight to try to put together some thoughtful reviews on the new looks we were treated to on Tuesday. Oh, and did I mention it's my birthday? I can think of worse ways to spend it.

Fair warning — I plan to tweet the whole trip. Or as much as I can without overwhelming your feed. It'll be like you're right there with me — good or bad — for about 30 hours.

I'm extremely psyched about tomorrow. It'll be a long, hectic day — but I'm sure completely worth it in the end.

Sunday
Jun022013

Hurricanes Reveal Final Teaser

Photos from Carolina Hurricanes (via Instagram)

Last two photos reveal two different collar styles

This morning the Carolina Hurricanes released the final two images in the lead-up to Tuesday's uniform unveiling. The biggest thing thing we learned is they will have two different collar styles. The white road jersey will have the standard V-neck while the home sweater will use the traditional laces.

After 11 separate images, we still don't have a clear picture of what the jerseys will look like. But I'm pretty sure that's what the Hurricanes were going for. Tease us just a little bit without giving it all away. It was a fun and satsifying little run and I hope more teams employ this strategy for future unveilings.

They've definitely whet our appetites for Tuesday morning. Speaking of which, the team's web producer, Michael Smith, promised me a little in-flight entertainment on my way to Dallas. The Hurricanes will apparently be streaming the event on their website.

I'll do my best to share a link when the time comes, but that'll depend a lot upon my ability to get Internet access at 30,000 feet. So just keep an eye on their home page. I'm sure they'll have a link front and center.

By the way, a few concept artists have worked up designs based on what's been revealed so far. Check them out in today's post.

Finally, as I've mentioned numerous times (and not just in this post), I will be in Dallas on Tuesday evening for the unveiling of the Stars' new branding. I'll have a post up tomorrow with details about how you can follow along with my trip as well as the big event.

Friday
May312013

Building the Canes' New Look

Photos from Carolina Hurricanes (via Instagram)

Hurricanes add more teasers to Instagram

On the last day of May, the Carolina Hurricanes are continuing the daily sneak peeks at their new sweaters, being referred to as the "New Storm."

In the last two images, we got a few more insights into the new design. Thursday's photo showed what looks to be the left sleeve of the home jersey. But many have questioned whether the number is white or gray/silver. The dramatic lighting is not our friend here. What's your call?

In today's release, we get the left shoulder of the road sweater. I'm basing that on what looks to be a swatch of white in the lower left corner of the photo. That would make the visible red area part of the shoulder yoke. From this angle, it looks like the secondary logo may be gone — or we may just be looking up too high on the shoulder to see it.

The black collar then seems to be confirmed for both sweaters. Now all that's left to figure out is the striping. Two more photos are scheduled to be posted this weekend — so by then we'll have all the team wants to give us ahead of the actual unveiling on June 4. That happens at noon ET.