New Sweaters Around the Minors

One after another this summer, teams across the minor leagues have been overhauling their looks. We've mostly been focusing on logos lately, so today we're switching gears. Check out some of the new jerseys that have been recently unveiled.

On Friday, the ECHL's Wheeling Nailers not only unveiled new sweater designs, but a revamped logo and color palette. Most notably, red is no longer one of the team's primary colors.

The Nailers' have been red, gold and black for as long as I can remember. But beginning in 2012, they switch to black and gold, just like their NHL affiliate, the Pittsburgh Penguins. In fact, their new home and road uniforms look awfully familiar.

The new dark jersey (right) was actually introduced as a third last season. It gets the full-time treatment this fall along with a white version to match. Of course the red isn't completely disappearing. The Nailers will wear a red alternate uniform (center) which features the old logo on the shoulders.

A bit of a downgrade here, if you ask me. Shrinking the color palette often provides a cleaner look, but in this case, it just sort of flattens the Nailers' logo. As we've seen with the Penguins, Vegas gold is just too bland to be a team's only color.

For those not familiar with the ECHL, teams wear white at home for the first half of the season and switch for the second half. The Nailers say the red jersey will be worn on Sunday afternoons at WesBanco Arena.

Elsewhere in the ECHL, the South Carolina Stingrays unveiled their 20th anniversary logo along with a pair of new jerseys for 2012. The North Charleston-based club made the announcement on May 31.

The Stingrays have done it right. These are some great-looking uniforms — even if the anniversary logo is a little too busy. Fans should be thrilled to see them hit the ice this fall. By the way, if you find yourself needing to add one of these to your collection, they're available.

And finally, the OHL's recently rebranded Mississauga Steelheads officially unveiled their uniforms last Friday. Here's a closer look at their new secondary logo.

And they'll look a lot like the nearby Toronto Maple Leafs when they hit the ice.

If you need a recap on where this team came from, see this blog post from May 31. Before the name change, the Steelheads were known as the Mississauga St. Michael's Majors. 

Now what do you think of all the new threads hitting the lower leagues this fall?

Mississauga Steelheads Unveil Logo

Earlier this month, the OHL's Mississauga St. Michael's Majors were sold to new ownership who decided the nine-syllable name was too much of a mouthful. Beginning this fall, the team will be called the Mississauga Steelheads, and will have a sharp new logo to go with the new name.

The name was selected through fan voting and announced just after the sale of the franchise. Then on Tuesday, the new Steelheads logo was unveiled.

After the previous blog post — the unveiling of the Denver Cutthroats logo — I have to ask why trout are suddenly taking over hockey branding. Is it just the names? Granted, Steelheads and Cutthroats sound pretty menacing but when your logo is a silly-looking fish... Is it just me?

By the way, just because the fish looks silly doesn't mean the logo does. I'm a big fan of this one — you know, as far as fish logos go. And it's miles beyond the Cutthroats logo. Uniforms for the Steelheads are still to come.

In other news...

The ECHL is in the middle of another one of its growth spurts. Aside from the two expansion teams beginning play this year — whose branding efforts we've been following over the past few months — the league as also picked up two more graduations from the Central Hockey League.

Joining the Orlando Solar Bears and San Francisco Bulls as newcomers in 2012 are the Fort Wayne Komets and Evansville IceMen. I don't expect any significant logo or uniform changes for these teams as the graduate into a bigger league. By the way, the Colorado Eagles made the jump from the CHL to ECHL last year and now they're hosting next season's ECHL All-Star Classic.

As of the 2012-13 season, the ECHL has 23 teams in 16 states — including Alaska!