Two full weeks is a long time to go between blog posts. The longest in a while, actually. But I wanted to check in with everyone to say I'm hard at work behind the scenes on a major relaunch of Icethetics. The big switch happens on Feb. 1.
This is different from the annual blog refresh I usually implement. It's much more than a redesign. I'm changing a lot about the way Icethetics works. And, of course, it will look completely different as well. (You won't even recognize it!) Don't worry, it's all for the best.
The biggest change to the content of the site will come in the form of a new weekly feature series. Every weekend I'll be posting in-depth articles on relevant topics. Those stories will be the focus on the new home page. This feature will ensure regular updates to the site as well as giving readers a little something beyond the day-to-day news — especially when it's light.
Speaking of the news, the blog will be getting a bit of an overhaul as well. New blog posts will be very short and to the point and should come more frequently, depending on what's going on. Over the long weekend, I shared on Twitter a sneak peek at how blog posts will appear on the new site.
I've tweaked the Icethetics logo and nav bar, as you can see. And the site will start taking its color cues from the teams in the news. Plus, the background texture just feels right for a site about hockey jerseys.
I also plan to expand IceHL fantasy league coverage with individual team history pages (which will likely replace the annual yearbooks). The jersey galleries will be reimagined (again). And in the coming months, we're returning to our roots with a new NHL Tournament of Logos (and other minor leagues to follow).
Formatted for Mobile
Another feature I'm really excited about is the new responsive design. If you read Icethetics on your smartphone, the site will be specially formatted for the smaller handheld screen. No more zooming and panning around.
What's Not Changing
I suppose just as important as what's changing is what's not changing. The Concepts page will continue to see daily posts and you'll still have access to great Icethetics-exclusive templates.
If you have any questions, I'd be happy to answer them. Email or comment. Just be sure to mark your calendar for February 1!