Rebranding The Sabres

As promised, today brings the unveiling of the 11th design in Matt's Rebranding The NHL series — the Buffalo Sabres.

And naturally, he's designed uniforms to go with these logos.

To me it seems like the best Sabres logo always revolves around the same basic theme — the original logo from the team's inception. Sometimes you just can't improve upon what came first. Or at least it's just difficult to come up with something entirely new.

Anyway, as soon as Matt tells me what team he's rebranding next, I'll tell you. In the meantime, let us know what you think of the new Sabres artwork. Leave a comment!

New Rebrand Coming Tomorrow!

You got your first peek at it on the day Icethetics launched. But just wait until tomorrow! Matt's Rebranding The NHL series continues with the unveiling of his new Buffalo Sabres logo and jersey designs.

Don't you hate being teased? What's that? You say you love it! All right then, you know the uniform series you guys have been enjoying from capn89? He's currently working on the Sens' new duds and put together a video to tease you.

Not to worry though, tomorrow afternoon you'll get to see the Sabres rebrand that's been almost two months in the making. Get excited!

Preview Matt's Sabres Rebrand!

Aw, you didn't really think I'd do a launch with nothing more than a post about things you already know, did you?

Icethetics partner artist Matt (aka GhettoFarmBoy) has been hard at work on his latest design in the Rebranding The NHL series. And today, as we launch the new blog, he's offering up a preview of his new Buffalo Sabres logo.

It's looking good. He assures me that the final design will be ready soon.

But just so you don't walk away empty-handed, he's sharing with us one of the logos that didn't make the cut in his final Washington Capitals rebrand.

So I hope it was worth it on moving day. And I've been reading some of the comments posted so far. Here's some quick responses. The logo at the top is not final. It's a placeholder. I understand you like/dislike the color scheme (we can hold a poll on that if you want). The center ice tournament will feature "natural" logos — no all-star or anniversary symbols. We'll get to the mascots but I wanted the first Icethetics tournament to feature all 30 clubs.

Think that answers everything so far. Got any other questions? Feel free to email me or leave a comment.