Sens Tease Third On Facebook

Hey, who says a professional hockey team can't start a viral marketing campaign on a popular social networking web site? Certainly not the Ottawa Senators.

The Sens have posted a teaser image of their new black third jersey on their Facebook page. And this is it.

Looks like we'll see it on Saturday, November 22. I've added that date to the Countdowns. Thanks to Julian for the heads up on this image.

I like the lace-up collar and the red underneath. I think it'll be a nice jersey. I just can't wait to see what they put on the front. We've heard it's going to be the word SENS but we haven't seen what it will actually look like.

In case you missed it, I posted my thoughts on what the text might look like a couple weeks ago. Nothing official, just some musings based on various leak descriptions.

Third Jersey Fan Concepts & More

We haven't had a good concept art post in almost a month because of the explosion of third jersey news. Now that we're getting a little bit of a break from it, let's take a look at what some fans would like to see as alternate sweaters. And get comfortable, because this is going to be a long one.

We'll start with some update Flyers logos that were submitted.

My personal favorite is the bottom right corner in the sketches. Up next is a great set with some uniquely updated logos.

credit: David Baratta

And speaking of updated logos, check out these for the Sharks.

The artist who submitted these prefers the one on the left but I thought I'd post them both and let you decide for yourself.

Now let's get into those third jersey concepts I was telling you about. We'll start with San Jose. Rumors have circulated that the shield logo could go on the front, but I wouldn't expect to see any white or orange anywhere else on the jersey.

And the Predators concept is purely from the mind of the artist. The Predators haven't announced any plans for a third jersey either this year or next. Neither have the Capitals, but many people are wishing for something like this.

Many Canucks fans were hoping for a green third jersey. Maybe something like this isn't too far off.

Yeah, maybe not the one on the right, though.

Here's a very busy idea for the Canadiens.

Maybe if your jersey was distracting enough, you could just win that way. Sticking with the Canada theme for a moment, how about these for the Senators?

And finally, hoping for the return of a yellow third jersey for the Bruins? Here's one of my favorite concepts from this batch.

What do you think of these? if you have any concept art of your own, feel free to send it along.

New Third Jersey Rumors!

I know the real reason you're here checking Icethetics tonight. It's to see if I've got any new third jersey scoop. It's your lucky night. I've got some new information to share regarding what some of the yet unreleased sweaters will look like.

As always, the source shall remain anonymous — so take it for what it is. But how many times have I lied to you?

This person got a look at the jersey designs on a piece of paper and compared what he saw with what Howard Berger saw. There's some interesting stuff here.

Is this the logo that will be on the front of the San Jose Sharks' third jersey? I'm told that it will indeed be black but instead of featuring just the full-body shark logo, it will actually be the new shield logo introduced last year — which includes the full-body shark.

My source writes, "This jersey disappointed me, it isnt just the black with the traditional shark. It is black, yes, but it uses the full body shark inside the shield design. With the orange and black script reading 'San Jose' across the top with the sun design."

Personally, I loved this logo from the moment it was first unveiled last year and would be thrilled to see it front and center on its own jersey. Is this true? I don't know. But I sure hope so.

We're continuing to hear that the Los Angeles Kings' third jersey will in fact be black and white with this logo — in black and white, no purple. I'm a little worried it's going to look boring, but they pulled off the look well in the '90s.

That's not all...

The Dallas Stars' third jersey will be white — basically the opposite of the regular black jersey. DALLAS will be arched above the player's jersey number in black text with a green outline instead of gold.

The interesting thing about this is that, like Toronto, wearing it at home forces the visiting team to carry twice as many jerseys with them on their road trip.

The Vancouver Canucks will wear their secondary "stick-in-rink" logo on the front of their blue third jersey. However, this latest source claims it will actually be a white version of the logo currently used as a shoulder patch. It certainly stands out more.

My hope is that the new Johnny Canuck logo will find its way onto, say, the shoulders of this jersey. It seems all of the images being seen by our "leakers" are small and grainy making it difficult to see details — such as shoulder decoration.

And that brings us to the Ottawa Senators. What I wouldn't give to see that team wear this logo, but there's been no word on that. If anything, it might be a shoulder patch, but this is just wishful thinking — I have nothing to back that up.

What I do have on the Sens from my source is this: "The jersey is not black, its that odd gold colour that the sens use. The word "SENS" isnt laid out in the common slanting downward fashion, its close together in white, with the red and black outlines, slightly slanting upwards (think Washington Wizards of the NBA, gold alternates). Very different from the concept illustration."

Gold, eh? That's... unusual. I'm not so sure about that but the main thing to take away from this information is that the upward slant of the text will not make it look like it says SNES as many have worried. In fact, I've put together a few concept renderings what what this may look like.

It's a simple upward slant that I've done but the actual jersey may feature more stylized or curved text. First, on a gold jersey, as this rumor suggests.

That's just standard block letter text, but they may also use something similar to the numbering style seen on their current home and road sweaters.

This serif text is also used for the C and A on the captains' sweaters. But if you want my opinion, I still think it'll be a black jersey — and this is the more likely look for the text.

And here are a couple of other options — one including gold.

Which one do you guys like best?

By the way, just a blog note here. I've updated the Atlanta Thrashers' third jersey logo in the sidebar. Their new sweater features the bird-head only logo on the shoulders — obviously no logo on the front as we all know.

That's all for tonight. Hope that satisfies your third jersey rumor thirst for now.

The Slow News Day

Seriously, nothing seems to be going on today. Yesterday I had five posts. Seven on Sunday. Today, I'm barely going to get this one to count for Thursday. Anyway, it was a nice break and it gave me some time to start putting together next week's Icethetics Season Preview.

Anyway, just so you guys aren't left with nothing tonight, I'll respond to a few of the emails I've been getting pretty frequently these days.

No, the Detroit Red Wings are not changing the nameplate lettering on their jerseys. This is something we seem to go through every year around this time.

During the regular season and playoffs, each player has a custom made arched nameplate on his back. Obviously, something of that nature requires considerable time and effort — something wasted on the dozens of guys who are only trying out in the preseason and won't actually make the team. So a simpler lettering process is put to use.

That's a sample of what they're using for the preseason. Everything will be back to normal once the regular season begins. Count on it.

...
Back in July, I wrote up a bit after the draft about the Ducks enlarging the wordmark on the front of the jerseys. There appears to be new evidence of that in photos of preseason action.

It's a step in the right direction, Anaheim. Now if you just drop the UCKS, you'll have a happy camper over here.

...
The Ottawa Sun, who I was recently mean to has pictures of Darth— pardon, Martin Gerber's new helmet.

Gerber made waves last season by wearing an unpainted black goalie helmet. It earned him the nickname Darth. Apparently he liked it because he's had his new helmet painted like Darth Vader.

During the Goalie Mask Tournament at NHLToL several months ago, he was unsurprisingly defeated in the first round, garnering only 25% of the vote against Mathieu Garon.

That's all I've got for tonight. Hopefully there's more going on tomorrow. If nothing else, I'll at least have some concept art for your viewing pleasure.

Around The League

Time to get caught up on a bunch of news items from around the NHL. Get comfortable. This is a long one.

Vancouver Canucks goalie Curtis Sanford has decided on the fan-designed mask he'll be wearing this season. Hundreds of designs were submitted and the winner was announced yesterday on the team's web site.

I'll follow up when pictures of the final mask start popping up.

...
The Chicago Blackhawks recently attended a White Sox baseball game — I'm guessing to show the other hometown ball club that they don't love them any less than the Cubs even though they'll be playing in the Winter Classic at Wrigley Field. But they were wearing some unusual jerseys for the occasion.

See what I mean? Let's just hope they never make it on the ice.

...
The Los Angeles Kings continue to pimp their season tickets by offering a free third jersey no one's ever seen. Guess that's one way to avoid complaints. You can't whine about something that's free (...oh, wait a minute). There's an ad on their web site showing that ol' question mark jersey.

...
I got an email from an Atlanta Thrashers season ticket holder who asked his account rep about when the team would be unveiling their third jersey so he could get tickets for that game. He was told Friday, November 14 when they play the Hurricanes. That date coincides with what I've had in the sidebar....
Recently, a handful of new Phoenix Coyotes logos leaked and now it seems the team's own web site has some confirmation of at least one of them. A version of the new script logo in that post can be seen in the CoyotesFest logo.

The event is this Saturday at 11 AM. The team hasn't indicated any plans to unveil their third jersey... but neither did the Bruins.

...
Speaking of third jerseys, aside from the Sabres and Coyotes, a handful of other teams are holding fan events this weekend. Only the Sabres have mentioned anything about unveiling their third jersey, but it'll be worth keeping an eye on these other guys.

The Ottawa Senators will have their Fanfest on Saturday from 8 AM to 1:30 PM. They really want you waking up early for a Saturday morning. Anyway, on the agenda for the day is the grand opening of The Sens Store. Might they have certain new merchandise for sale? (Wink, wink.)

The Chicago Blackhawks have Training Camp Festival 2008 on the books for Saturday from 8 AM to 4 PM. The Bruins unveiled their new third jersey to very little fanfare. I'd expect the same from the Blackhawks who are likely to go with their standard black alternate that's been in service for over a decade now. Will they have it on display at this event?

The St. Louis Blues will hold FANfest on Sunday from 11 AM to 4 PM. There's a Q&A scheduled with head coach Andy Murray and president of hockey operations John Davidson with season ticket holders at 1:45 PM. I can almost guarantee someone will ask about third jerseys. What will the guys say?

That wraps things up for today. I wanted to get as much new information as I could in this post since it might be the only one I write today.

Sun's Silly Sens Sweater Surmising

All right, rarely will you catch me taking a newspaper to task but a recent story appearing on the Ottawa Sun's web site is laughable! I think it's fair to say that I've probably been paying almost as much attention to the new third jersey releases as the NHL marketing gurus actually doing the job. So try to understand my position as I write this.

The following make up the first four paragraphs of the article in question, written by Chris Stevenson.

The Senators will have another new look on the ice this season.

After a year's absence, most of the teams in the NHL, including the Senators, are expected to unveil another third jersey to complement their home and away duds this season (never mind that for many of the clubs these new jerseys will actually be their seventh or eighth versions over the last few years).

According to an image obtained by Sun Media and believed to be approved by the NHL, the Senators' third jersey could look something like this: Black with red and white trim and the word "Sens" climbing up from the right to left on the chest.

"I've seen a sheet that had the third jerseys on it and it was stamped 'NHL Approved,' " said a source. "That's the Senators jersey I saw."

The "image obtained by Sun Media" is this.

It was created by JerseyDatabase.com as part of a series of concepts based off of a report by Howard Berger back in July. I wrote about the concepts last month. See the next image, a screen grab from the original JerseyDatabase.com blog post.

Then a "source," which is a roundabout way of saying "anonymous poster on a message board," is quoted as saying he's/she's seen it on a sheet stamped "NHL Approved." Ok, my sides are sore from all this laughing.

Since when do legitimate news-gathering organizations quote blind sources on something this ineffectual? That's usually left to the likes of blogs — like Icethetics. I quote blind sources like it's my job, here.

By the way, I'd love to see this "approval" stamp and witness this 1950s bureaucratic process in action.

Anyway, sorry if my reaction came off as a little over-the-top, but I got a few emails linking to this story and I just wanted to offer my take on it. I'm all for "leaks" and such but let's call a spade a spade. This is just funny.

While the image above may be a close representation of what actually is the Ottawa Senators' new third jersey, this article doesn't have me convinced. What do you guys think? (Keep it clean, please.)

Concept Art Is Back

It's late. I'm bored. Seems like the perfect reason to write my first random concept art post in over a month. Obviously it's going to involve a lot of third jersey speculation. So let's start at the beginning.

Tomorrow afternoon, the Hurricanes will become the first team to unveil a third jersey in the Rbk EDGE era. You can even join us for a live chat as it happens! On to the art, now.

The one labeled "a" seems to be based on the standard rumors. The other one is pure fantasy. Unique. This same artist has been working on speculative designs for a few other teams. He's got the Kings and Sens covered.

Sens, what a joke. Guess I won't be laughing so hard when my team wears jerseys that read "Bolts" across the front. Our friend Vlad also took a stab at the Thrashers.

Again, rumor-based on the left, fantasy on the right. I really hope Atlanta can do better. I do have another concept design for the Thrash which came before the real text design leaked.

Aside from the choice of font, it's a nice set.

This next one seems to be half-based on rumor. It's a concept for the Blues featuring the Arch but their new third jersey is alleged to be navy.

And we'll finish with an artist just having a little fun with the Devils.

Stare at that logo a little while. You'll start seeing things.

So anyway, time to get excited about all the new third jerseys. The fun kicks off tomorrow when we'll know for sure what at least one of them will look like.

Freak Out Friday XLI

Another Friday is upon us and it's time to freak you out. I'm starting with a rather frightening rendition of a Senators third jersey concept.

Just look at those eyes staring back at you. Scary stuff.

We've been talking a lot about the Dallas Stars lately. Anybody want a real Old West theme for the uniforms?

If you did, I'm sure you don't anymore.

Stripes for the Sharks?

You know you'd buy that jersey. Don't try to deny it.

Here's a somewhat less freaky Wild concept sweater.

A new series within a series I started to FOFs ago showcased the infamous Mighty Ducks third jersey with the logos of other teams from around the league. We've done the Atlantic Pacific Divisions and today we've got the Southeast.

And while we're on this topic, under the heading of Other Things That Just Won't Die, the Iowa Chops are back for another round of mockery.

I don't think I need to say anything more. Just try to enjoy your weekend now that you've been freaked out.

Wallpaper Wednesday VIII

All the third jersey news caused me to skip last week's Wallpaper Wednesday but it's back now with some really great artwork to adorn your computer. Last time, we finished things off with Saku Koivu. Well I liked this one so much, I'm starting with him today.

Here's Alex Ovechkin — I believe we've had him featured in this series a few times before.

Got a logo-based wallpaper for the Senators.

Not too sure why Crosby's so prominent in it though, even if he is face first on the ice.

I've been sent several Islanders wallpapers. These were some of the best ones — Bruno Gervais and Trent Hunter.

This one highlights the future of the Isles.

And finally, this one speaks for itself.

Back next week with more.

Third Jersey Fan Renderings

It's been mostly quiet on the third jersey news front so far today. But several fans have been hard at work designing sweater concepts based on the rumors that have been swirling lately. There's a lot to get to so I'll dive in.

The Hurricanes may adopt a third jersey this season that looks a little something like this.

Meanwhile the Maple Leafs will likely take a more traditional path.

It's more likely they'll end up with a white sweater, but blue is certainly a possibility as well.

The Bruins have sort of already leaked their third jersey design and it looks like this.

The Oilers will probably go with a retro look...

...same as the Sabres.

Still other teams may ditch the historical look for something more contemporary. If the Stars go with a green third, it could look like this.

And the Lightning and Senators might go with informal nicknames on the front — the Bolts and Sens.

Not sure about the gold Ottawa sweater. I like black better for them. I also wouldn't expect to see the 2D logo on the front of a jersey anytime soon, but that's just me. I've been wrong before.

I'll have more later today including the next division in the IHA branding project.