Jackets Set Third Jersey Launch
Friday · Nov 5 · 2010 | 10:30 PM PDT
The Columbus Blue Jackets have officially announced plans for the launch of their brand new third jersey for 2010-11.
Several Icethetics readers — thanks to all of you — sent along a link to an article on the Blue Jackets' website, announcing that the sweater will be unveiled on Wed., Nov. 24, the day before Thanksgiving, and it's kind of weird, actually.
But before I get to that, here's a look at the image being used on the team's website to promote the unveiling (right).
Are we safe in assuming the sweater will be blue and grey? And that it will have a cannon, as previously alluded? The graphic does say "heavy artillery" after all.
Now for the unveiling itself, the Blue Jackets are on Long Island that night. The event will take place at The Mall at Tuttle Crossing in Dublin, Ohio during the first intermission of the game. Video screens will be in place so folks can watch the game there too. Then the jersey will be revealed after the first period to those in attendance while also being broadcast live on FOX Sports Ohio during the telecast.
It is odd, yes, until you realize the event is sponsored by Lexus. With money changing hands, no spectacle is too contrived or outlandish. For those outside of Ohio, I'll see if I can watch the telecast on GameCenter Live that night and grab some some still frames for the blog. Though I'm certain it won't take long for photos to turn up online.
For those of you in Columbus, the jerseys go on sale the same night at FOX Sports Ohio Blue Line at the mall. And you won't be able to buy one anywhere else from then on until after Cyber Monday. Do these guys have a marketing plan or what? Best way to create demand? Strangle supply.
The press release, as it were (and not in any way an advertisement), also details the 15 games in which the new uniforms will be worn. As previously reported, the debut will take place two nights after the unveiling.
Blue Jackets' former third jerseyThe complete schedule includes three nights on the road:
- Fri., Nov. 26 - vs Detroit
- Sun., Nov. 28 - @ Detroit
- Fri., Dec. 3 - @ Buffalo
- Sat., Dec. 4 - vs Pittsburgh
- Sat., Dec. 11 - vs NY Rangers
- Sat., Dec. 18 - vs Dallas
- Mon., Dec. 27 - vs Minnesota
- Fri., Dec. 31 - vs Ottawa
- Fri., Jan. 14 - vs Detroit
- Sat., Feb. 5 - vs Edmonton
- Fri., Feb. 18 - @ Chicago
- Thu., Mar. 17 - vs Detroit
- Sun., Mar. 20 - vs New Jersey
- Fri., Apr. 1 - vs Chicago
- Sat., Apr. 9 - vs Buffalo
And you'll notice I've used Columbus' previous third jersey (2003-2007) in the photo above as I have no photos of the new one, of course. It is the ONLY sweater new this season that has not been leaked in any manner. Even I haven't seen it yet. I'm impressed.
Let me just say this: If anything does leak between now and Nov. 24, I will be highly disappointed. Let there be at least one unveiling that surprises all of us. Please.
Reader Comments (10)
Even if it did leak, would you keep it quiet because it's so close to the unveiling date?
I agree completely. Although I would love to see what the jersey looks like today, I think seeing the jersey for the first time at the unveiling would be far better. Anyways, good article! Keep it up. GO JACKETS!!!!
I think that the blue used in the promo might be a teaser.
Considering that the Blue Jackets take their name in honor of Ohio's Union soldiers (and the overwhelming number of Union army uniforms made in Ohio), I'd be a bit surprised if they wore Confederate gray. Silver trim or highlights are a possibility.
To the real yo...to the real.
Blue and gray is nice and compares with the scarlet and gray which is very present in Columbus due to OSU and the Buckeyes.
I'm not expecting this jersey to be as good as the previous third, but still, very curious.
I've noticed recently that the logo on their gloves are silver. They changed this over the past year or two. So my guess is that the grey will be on the jersey in some sort.
The more I think about it, the more I start to overthink about it. And the more I start to fear that it's gonna look like the infamous St. Louis Horns jersey, but with cannons instead.
Who wants to do a mockup of that?
If CLoumbus is wearing the 3rd's on the road ..at Detroit..at Buffalo..at Chicago
does this mean those home teams will wear white at home ? like it should be !!
@ LargeTimHortons
Stop with the "White at home as it should be" crap please. The NHL was originally colour at home, so stop acting as if they've done something awful by switching BACK to colour.
Not to mention the fact that coloured jerseys will always outsell the whites. I wonder if that has something to do with people preferring the darks....