St. Charles Chill Unveil Logos
Wednesday · Nov 28 · 2012 | 1:50 AM PST
St. Charles Chill primary logo, designed by Alex Flick
New logos the product of a design contest
The Central Hockey League will have a new team a year from now. Its name — St. Charles Chill — was announced at a press conference back on Aug. 1. Now the team has a set of logos, which were the winning entries in a design contest that opened last month.
The new marks were unveiled via the Chill's official Facebook page. The press release announced Alex Flick of aFLICKdesign as the winning logo designer.
St. Charles Chill secondary logo
Logo designer gets tickets for life
According to the release, Flick will never miss a Chill game because he couldn't get tickets.
As the winner of the contest, Mr. Flick will receive four (4) tickets for life for the St. Charles Chill. He will also be a part of the opening day festivities for the Chill in October.
When asked how it felt to win Mr. Flick responded, “I feel very lucky to not only hear about the contest, but to also know that my work got people excited. I love hockey, and I've been interested in the design of hockey uniforms since I started learning graphic design, so to see my work be the identity of a hockey team/organization is exciting. I can't wait to see it in person.”
St. Charles Chill alternate logo (shoulder patch)
Chill received 50 entries in design contest
From the release:
Mr. Flick’s design was chosen out of over 50 entries that were submitted to the Chill.
“We were overwhelmed by the number of responses and the quality of work that we received,” states President/General Manager Nicole Kupaks. “It was a hard decision, but we feel Mr. Flick’s design represents the image of our team well and will be embraced by the community.”
Designer also submitted original entry to Icethetics
Last month, I mentioned the Chill's design contest here on the blog. I also said that if any designers wanted to send their entries my way as well I'd be happy to post them here. Only one designer took me up on that. It was Alex Flick. Here's his original submission.
Original logo submissions for St. Charles Chill by Alex Flick
Only one other Chill logo submission came my way and that was after the winning logos were unveiled on Tuesday. Look for it in an upcoming post on the Concepts page.
St. Charles Chill were previously Laredo Bucks
Want a brief history of the team? The St. Charles Chill are not an expansion team. On May 1, 2012, the CHL's Laredo Bucks announced the team was shutting down immediately. The club was subsequently sold over the summer and the new owner opted to relocate to St. Charles, Missouri.
The Bucks were founded in 2002 and played 10 seasons in Laredo, Texas. They had NHL affiliation agreements with the Florida Panthers and Phoenix Coyotes during their tenure.
All that's left now is to get your reaction. What do you think of the Chill's new logos?
Reader Comments (9)
Congradulations Alex, nice design. I like the wordmark and the logo but I don't think the shoulder patch design has the same "feel" as the other two.
I think I have a bigger issue with the Chill. They list the team colors as black, white, silver and "ice blue as an accent color". Ice blue appears to be the main color?
A mental picture of the Calgary Flames logo "chilled"...just like the rest of the NHL right now. Freeze out more like it!
Thanks guys for your comments!
Jake: The original color scheme had ice blue as an accent color, but when I was working on it I thought ice blue looked colder, and the GM liked it better that way so that's what we went with.
Jayson: That is exactly how I went about this logo; what would be the opposite of the Flames? Chill, so I thought of what the Flames would look like if it was frozen.
I like it, but this is in St. Charles Louisiana right? A team name call the "Chills" doesn't make geography sense...
Jeannette: The Chill will play their home games at The Family Arena, which is located in St. Charles, Missouri.
I really like the set. As a Flames fan, I made the Calgary connection right away. It seems like this set will be immediately distinguishable and unique. Great work Alex! I always have a bit of an issue with hockey team names that sound more like soccer or women's basketball team nicknames, but I digress. I admit, I had to read all the way to the bottom before I found out where St. Charles was located!
Congratulations! Great logo, and really awesome prize!
i was hoping they would release all of the submissions for us to check out, but it looks like that isn't going to happen.
Love the logo, and that it's basically a reversal of the Flames. I just think Chill is a terrible name for a hockey team... or any team for that matter.