Hockey Talks Across Canada
Tuesday · Feb 12 · 2013 | 10:57 AM PST
Canada's seven NHL franchises are taking part in a mental health initiative throughout the month of February. Among other things, it involves the players wearing special helmet decals for select games throughout the month. Each team will host a Hockey Talks game night, led by the Vancouver Canucks back on Feb. 1.
The Toronto Maple Leafs picked up the torch the following night on Feb. 2.
Last Wednesday, it was the Montreal Canadiens doing their part on Feb. 6.
The next night, on Feb. 7, it was Hockey Talks night for the Winnipeg Jets.
The other three teams will host their Hockey Talks nights next week, beginning with the Calgary Flames on Thursday, Feb. 20.
The Edmonton Oilers follow up with their hosting duties on Feb. 21.
And finally, things wrap up in Canada's capital city on Feb. 23 when the Ottawa Senators host the Leafs for the final Hockey Talks game night of the month.
By the way, take a close look at each of these seven logos. They're not as generic as they seem. The type is all set in the same font the Vancouver Canucks use for their wordmarks and jerseys. And the hockey stick in the middle, it's from the Canucks' secondary logo.
I know this campaign has a lot to do with Rick Rypien, so it makes sense the Canucks marketing team would take the lead on designing the logos. It's just interesting to see Canucks branding incorporated into that of all the other Canadian clubs.
Not that any of that matters. This is an important issue and it still would be regardless of any silly logos. It's nice to see Canadians trying to take care of their own. We could learn a thing or two about that down here.
Reader Comments (6)
Great cause that it is awesome to see all Canadian teams stepping up on.
From a logo perspective, the one that blatantly sticks out and maybe tells us a bit about their branding intentions is the Calgary Flames. While all of the teams have used their secondary colour for the vertical stick in the logo, the flames have used white where you would assume they would use yellow or black. The Leafs have used white, but that make sense with their two-colour look. The Flames just red and white? Who do they think they are Detroit? Maybe they are taking a page out of Tampa Bay's books? Or maybe it is nothing...
No French version for the Habs?
"This is an important issue and it still would be regardless of any silly logos. It's nice to see Canadians trying to take care of their own. We could learn a thing or two about that down here."
Couldn't agree more
Rick Rypien was the most exciting player to watch. Hustle, heart and hands (the fighting kind)!
i have heard that #BellLetsTalk was tweeted over 1 million times yesterday, at 5 cents a tweet that is a lot of money raised for mental health awareness!
impressive marketing campaign using social media to do some GOOD!
@Scooter their helemt is black so im guessing to make the logo stand out they didnt want to put black on the logo