Hockey Talks Across Canada

Canada's seven NHL franchises are taking part in a mental health initiative throughout the month of February. Among other things, it involves the players wearing special helmet decals for select games throughout the month. Each team will host a Hockey Talks game night, led by the Vancouver Canucks back on Feb. 1.

The Toronto Maple Leafs picked up the torch the following night on Feb. 2.

Last Wednesday, it was the Montreal Canadiens doing their part on Feb. 6.

The next night, on Feb. 7, it was Hockey Talks night for the Winnipeg Jets.

The other three teams will host their Hockey Talks nights next week, beginning with the Calgary Flames on Thursday, Feb. 20.

The Edmonton Oilers follow up with their hosting duties on Feb. 21.

And finally, things wrap up in Canada's capital city on Feb. 23 when the Ottawa Senators host the Leafs for the final Hockey Talks game night of the month.

By the way, take a close look at each of these seven logos. They're not as generic as they seem. The type is all set in the same font the Vancouver Canucks use for their wordmarks and jerseys. And the hockey stick in the middle, it's from the Canucks' secondary logo.

I know this campaign has a lot to do with Rick Rypien, so it makes sense the Canucks marketing team would take the lead on designing the logos. It's just interesting to see Canucks branding incorporated into that of all the other Canadian clubs.

Not that any of that matters. This is an important issue and it still would be regardless of any silly logos. It's nice to see Canadians trying to take care of their own. We could learn a thing or two about that down here.

Branding the 2012 Draft Parties

The 2012 NHL Entry Draft opens in Pittsburgh tomorrow. With that, a number of teams will be celebrating with their fans. I've never understood why teams feel the need to brand their draft day parties with special logos, but every year we always get a few.

Here are the ones I've tracked down for this weekend.

The Chicago Blackhawks, Columbus Blue Jackets, Montreal Canadiens and New York Islanders are all promoting their draft day events with specially-designed logos. I don't really have anything more to say about them, but the blog was getting a bit stale.

Update on Friday · Jun 22 · 2012 | 11:45 AM PDT by Chris

Looks like I nearly missed the Winnipeg Jets' draft party logo. Thanks @aoystreck.

The Postseason Push in Logo Form

With just nine days until the Stanley Cup Playoffs begin, no one is interested in hockey uniforms or logos anymore. I can tell because since the news has dried up, most of you have checked out. But that's all right. I'm just as guilty. Would much rather watch my Bolts shut out the defending champs than write a blog post.

Still, it's coming up on two weeks since I freshened up this page and heck, I've actually manufactured some content today. Fans of playoff-bound teams may have noticed new temporary logos popping up around the arena as well as team websites. Postseason marketing is in high gear!

Almost a dozen teams have special playoff-promoting logos and I'm going to give into homerism by starting with the Tampa Bay Lightning.

As with all of the Bolts' current marketing, it's nothing but blue and white featuring the new logo and the "All In" slogan. It's very simple, just like the team's new look — which doesn't actually take effect on the ice until the fall.  Of course the club's newfound fetish for blue makes one wonder whether they plan to use the blue BOLTS jersey for home games this postseason rather than the blacks.

The NHL permits teams to use only two sweaters during the playoffs, but does allows dark alternates to stand in for dark home uniforms. The Kings have taken advantage of that in recent years. It would be a good opportunity for the Lightning, who have only worn the sweater for Saturday home games during the season.

The Boston Bruins have a simple 2011 playoffs logo which takes advantage of the bear in the secondary mark. It's a great looking drawing that should get used more. Glad to see it here.

Of course the nice thing about this logo is that it's evergreen in that it doesn't include a year. So it's possible it's been used before this season. I'll be honest in saying that I've never really paid attention before. (I just needed blog filler today.)

If you check out the Bruins' splash page, you'll notice David Krejci next to this logo sporting his third jersey. A subtle hint that the B's may be among those clubs donning alternates in these playoffs?

The Anaheim Ducks appear to have put the most effort into their 2011 postseason logo.

The "webbed D" is used in place of the 0 in 2011. Clever customization. They've also put the NHL's Stanley Cup logo into use here.

Nothing crazy but then the Ducks haven't exactly nailed down that playoff berth yet, have they? They sit at 7th in the West with three different teams nipping at their heels.

Speaking of which, the Dallas Stars are one of those heel-nipping teams. Despite sitting in 10th place, their playoff logo encourages fans to believe that the postseason is possible.

And really, it's not out of the question as they're only three points out of that final spot. I'm enjoying watching the Western Conference playoff race, but that's only because my team is in the East — and has already clinched. Less stress that way.

Still, I pity the West team that ends up in 8th because I get the feeling it'll be a short ride for them. Then again, the Canucks did just get whomped by the last-place Oilers over the weekend.

There were no graphic artists straining themselves on this one. The New York Rangers are employing the simplest of 2011 playoff logos with a simple "just add text" directive.

Simplicity aside, the mark is nicely assembled. Getting that spacing just right can be a great irritation on any design project. And the Rangers are one of two teams with a corporate sponsorship for the their playoff run.

I'm not certain this counts as a logo exactly, but it's a well-designed playoff slogan anyway. (I think I just like the font.)

It's the Countdown to the Playoffs for the Montreal Canadiens, who also have yet to clinch, technically.

The other team with a sponsored playoff run would be the San Jose Sharks. Of course they don't exactly have a special logo for the playoffs. Really, it's just an opportunity to use another one of their half-dozen 20th anniversary logos.

What slipped under my radar until I was researching for this article was the fact that the Sharks have only missed the playoffs five times in their 20 NHL seasons. That's impressive. Other expansion teams haven't been quite so lucky.

But speaking of 20 years, it should come as a surprise to no one that the Detroit Red Wings are touting their 20th consecutive playoff appearance. They've been ridiculously good for a lot of years now and have a decent amount of hardware to show for it.

I was trying to remember the last time the Wings weren't in the playoffs and the problem was they've never missed them since I've been a hockey fan. They last time they missed was 1990. And they've only missed twice since 1984. Though again, I'm sure no one is surprised by those numbers.

One question though: What happened in 2003? Should it count as a playoff appearance if you get swept in the first round by the 7th seed?

And not to leave out all the teams that didn't qualify, the Florida Panthers, for example, have not qualified for postseason play since 2000 when they were swept by the Devils in the quarterfinals. The Cats haven't won a playoff game since 1997 and even then they only got the one. And that was only a year after their Stanley Cup Final appearance — in which they were swept.

Playoff disappointment banner / On Frozen PondSo Miami Herald writer George Richards, via his blog On Frozen Pond, asked Panthers' fan(s) to channel their decade of disappointment into a work of art.

You know, every year teams raise banners to the rafters commemorating divisional, conference and of course Stanley Cup championships. Richards held a contest amongst his readers for a banner commemorating 10 seasons of futility.

The winning entry, Richards said, wouldn't fly as a uniform patch. The runner-up (right) was really quite brilliant, however.

Anyway, did I miss any legitimate logos? My research wasn't exhaustive but it gives us something look at for the next week or so while we wait for the playoffs to begin.

Update on Monday · Apr 4 · 2011 | 11:27 AM PDT by Chris

A couple of readers pointed out that I overlooked a pseudo-logo for the Vancouver Canucks' 2011 playoff run.

Of course like a handful of the teams previously mentioned above, it's not really a logo, but specialized marketing. And like the Sharks and Rangers, the Canucks have a sponsor.

Thanks to those of you who mentioned this item.

Also, if only because it's related to the Canucks, I have to point out something that Bob McKenzie tweeted this morning about the Canucks' Stanley Cup odds. I'm fascinated by stats like this:

• In 1976, Montreal hosted the Olympics. In 1977, the Canadiens won the Presidents' Trophy and subsequently the Stanley Cup.
• In 1988, Calgary hosted the Olympics. In 1989, the Flames won the Presidents' Trophy and subsequently the Stanley Cup.
• In 2010, Vancouver hosted the Olympics. In 2011, the Canucks won the Presidents' Trophy and... well we'll wait and see what comes next.

And for the record, it's not like any stats are being left out here. These are the only three times Canada has hosted the Olympic Games. McKenzie attributes the research to Nate Jones at ESPN.

Update on Tuesday · Apr 12 · 2011 | 10:49 AM PDT by Chris

Needed to wrap up this post with one more update. A few Icethetics readers noticed some playoff logos/marketing that I didn't include earlier. They are as follows.

The Philadelphia Flyers are using a rather basic logo which contains the slogan "With All of Our Will... We Will." Oddly similar to Tampa's 2009-10 season slogan of "Together We Will."

Damn sentence fragments.

And like the Rangers and Sharks above, the Flyers are getting sponsor money just for making the postseason, thanks to Xfinity WiFi.

The Los Angeles Kings are going with the "Back in Black" motto again this year, which is what makes me think they'll be sporting their third jerseys at home once again, just like last year.

The design contains one of the league's standard Stanley Cup Playoffs logos but the Kings are using the version without the actual Cup in it. Don't know if that's superstition or an aesthetic choice.

The Phoenix Coyotes will be doing the whole White Out thing again where they get all the fans to wear white... because I guess that distracts the opponent? My question is: How is your own team immune from the so-called distraction?

And enjoy it while you can. If this is the final season of the team in Glendale, that will be sad. Of course it will probably make a lot of Canadians happy.

The Pittsburgh Penguins are whiting out for home playoff games but they don't really have a special logo for it the way the Coyotes do.

And the Buffalo Sabres used this March to the Playoffs logo during the final weeks of the regular season. Now that the march is over and they're actually in the playoffs, they went with something a little more on the nose.

I'm guessing this is the standard logo that the league probably offers to every team. Very easy to swap out any team logo on the left there.

Surprisingly, I haven't seen any other teams using it. Or maybe that's not a surprise as everyone else is taking the opportunity to get creative. No offense to the Sabres. They are the only ones doing it after all.

So there it is. I just did one more quick scan of the playoff teams' websites to make sure I didn't miss anything else. We're covered. This post is officially wrapped up.

Canadians Heart Stripes

It's been a week since the last blog update, so it's time for a nice long one. Let's take a trip across Canada and try to figure out why the natives like stripes so much. We start in the capital city. The blog's been a little Ottawa-heavy these days, but that's where the news is.

Ottawa 67's dark uniform / Robert LefebvreThe OHL's Ottawa 67's — not the Senators — have announced they will unveil a new dark uniform on Friday. They're bringing back the old barber-pole look from just prior to the Age of Reebok.

According to Reebok, the "high-tech" Edge uniforms were not conducive to the top-to-bottom striping the 67's were known for. So they switched to this (right) and fans weren't very happy with that.

Now, it's apparently "technologically possible" so they're bringing them back once again. Details from the team's website:

The Ottawa 67’s will return to their roots next season by wearing the barber pole jersey/socks as their “dark” uniform. The team was forced to temporarily switch from the barber pole to a solid colour prior to the start of the 2009-10 season when the OHL adopted the new Reebok EDGE jersey.

At the time, 67’s Owner and Governor Jeff Hunt pledged that his team would return to the barber pole design as soon as it was technologically possible, and that time has now arrived.

“The barber pole jersey is synonymous with 67’s hockey,” said 67’s Owner and Governor Jeff Hunt. “It’s the jersey of Denis Potvin, Doug Wilson and Bobby Smith. It’s the jersey of our Memorial Cup winning teams. And it’s fantastic to finally be able to return to it and give our fans the look they’ve been asking for.”

The jersey will be unveiled to 67’s fans at the Rona Centre on Friday evening, just before the start of their game against Niagara at 7:30 PM. Great seats for that game are still available.

Binghamton Senators' barber-pole jerseySo that's cool and I'll get pictures on the blog tomorrow. If any 67's fans in attendance feel like sharing a picture, everyone here would be grateful.

The AHL's Binghamton Senators recently sported the full stripes — though not in the Reebok Edge cut (right).

But that's not all. Now we bring it back to the NHL club. Icethetics reader Dan P. emailed in about what the change-up for the 67's might mean for the Ottawa Senators in 2011.

Given the conversations regarding the Sens jersey changes, this news could likely have an impact as it probably rules out a complete return to the straight barber poles... not likely that two teams in the same town sport the same jersey.

While I can't think of a specific example to refute Dan's claim, I don't see why that necessarily has to be the case — especially if it's just an alternate for the Sens. It might be cool to have that connection with the junior club in town.

Still, let's say Dan is onto something and the Sens wouldn't go full-on barber-pole. Team president Cyril Leeder has said that the barber-pole design will be part of the new third jersey. So that brings me back to the above jersey the 67's have been wearing since 2009. I think it would work perfectly for the Senators and it will no longer be in use by the 67's.

So that's that put to bed for the time being.

Here's an interesting one. Remember my April Fool's joke in 2008? It was about the NHL dropping Reebok Edge jerseys and turning to Project Runway for redesigned uniforms. Maybe it was just crazy enough to be true.

ESPN The Magazine asked fashion designer Tommy Hilfiger for his take on the uniforms of the most historic teams in major sports for their Style Issue (March 21 edition). He tried his hand at the Yankees, Lakers and Cowboys before turning to the Montreal Canadiens.

Tommy Hilfiger gives the Canadiens a new look / ESPN The Magazine

Here's what Hilfiger had to say about his Habs' redesign:

I wanted to go in a different direction than the current Canadiens uniforms, which are solid colors. We loved the idea of taking the traditional rugby stripe and incorporating it into a hockey uniform. The tie at the neck area allows a wider opening for putting on and taking off the jersey over all the pads. The zigzag stitch along the front is one of the strongest stitches that can be applied to a garment to withstand pulling and tugging. It gives the uniform a cool twist, but it's functional, too. There has to be a balance.

I like the rugby stripes much better than the barber-pole the 67's are talking about. But it would be hard to see the Habs in a uniform that didn't bear the CH. If you're so inclined, you should check out Hilfiger's other redesigns.

This next item relates to Canada, but not stripes. Chris Creamer tweeted a link to a story saying the sale of the WHL's Chilliwack Bruins  is "70% done" — meaning it's looking like they'll be playing in Victoria next season.

And it apparently relates to the possibility of the Phoenix Coyotes moving back to Winnipeg if they can't sort things out in Glendale, Ariz. This pretty much sums it up: "With the impeding collapse of the Phoenix Coyotes in Glendale and their move to Winnipeg in the cards, it is imperative to the WHL that they move into the Victoria market before the Vancouver Canucks affiliate, the Manitoba Moose does."

I don't know all the ins and outs of this story, but I do know the ECHL is already in Victoria with the Salmon Kings — and they're affiliated with the Canucks and Moose. I guess it'll be interesting to see what new team names and logos we end up with next season when all of this gets worked out.

By the way, I have an extra-long Winnipeg Jets concept post in the works for tomorrow. Thanks to all the artists who've submitted their work!

Islanders 2001—2007 / Getty ImagesAnd now to drop my Canadian theme altogether, we'll move on to the subject of the New York Islanders  and their new third jersey.

In a video blog on NYI Point Blank, Chris Botta addressed a reader's question. He says the Isles will indeed launch a new alternate sweater for 2011-12.

The reader asked what we're all thinking by pointing out that the Islanders already "got it right" with the new white sweater this season. So why risk a "fishsticks" ordeal?

The simple answer: money. As Botta points out, if the club adds a new jersey, even if it has a fisherman on the front, fans will buy it. And the Isles would like to have their money.

Botta had no details to offer on the design, but did say he was working for the club when the orange jersey was launched. He liked it. Personally, I'm not a big fan, but it is different and we have seen worse. Much worse.

Thanks to Andy F. for sending along the link. 

Canadian NHL Uniform Ranking

In preparation for tomorrow's Hockey Day in Canada, Icethetics has been conducting a series of polls with the goal of ranking the uniforms of the NHL's six Canadian teams. It's the very definition of a popularity contest. And with 18 sweaters and more than 75,000 votes cast, the results are in. 

Rating: 8.6 (#1) 1979/2008

Rating: 8.2 (#2) 1917Coming in at No. 1 with an 8.6 rating, the Oilers' alternate sweater, a throwback to the days when things were brighter in Edmonton — both in hue and on-ice talent. Wayne Gretzky lifted the Cup four times in those colors. Now Taylor Hall hopes to lead a new crew to glory.

The Montreal Canadiens' red home uniform was a surprising and relatively distant second place with an 8.2. But it had some stiff competition. It's a look that's existed for as long as the NHL itself has. Its place among the best in well-deserved.

Rounding out the Top 3 is another blast-from-the-past retro jersey, this one belonging to the Calgary Flames. Rated by fans an 8.1, it was initially a hold-over from the Atlanta Flames after they relocated in 1980. And though the logo changed, the sweater remained the same for 15 years until the team's look evolved with black trim.

Rating: 8.1 (#3) 1980/2009 Rating: 7.8 (#4) 1970/2010 Rating: 7.6 (#5) 2008 Rating: 7.4 (#6) 1958/2008

The first white jersey to show up in the rankings appears at No. 4 and it's another throwback! Something tells me we like our Canadian teams in retro sweaters. The Vancouver Canucks are wearing their inaugural season uniform to celebrate their 40th anniversary.

Fittingly, the Canucks also take 5th place with their alternate sweater. Toronto's alternate sweater follows close behind with a 7.4 rating. (Of course we won't be seeing Beauchemin in that jersey anymore.)

Rating: 7.1 (#7) 1992 Rating: 7.0 (#8) 1941 Rating: 6.4 (#9) 1992 Rating: 5.0 (#10) 2007

The next group includes the Maple Leafs' home and road sweaters and the Habs' road threads, making these the only two teams with all of their sweaters ranked in the Top 10. Of course it also leaves one team out of the Top 10 entirely. But we'll get to the Senators shortly.

Rating: 4.9 (#11) 2007 Rating: 4.8 (#12) 2007 Rating: 4.3 (#13) 2007 Rating: 4.2 (#14) 2007

As we start moving into the latter portion of the ranking, a couple of patterns are becoming clear. For every team but one, the alternate jersey is the most popular of the set. And the colorful home jerseys are certainly preferred over the bland road whites.

But the most noteworthy bit is that even though the Ottawa Senators have three sweaters to choose from, their most popular is 14th out of 18 in all of Canada. Perhaps a change is needed in the capital city, because Icethetics readers really do not like what they have to offer.

Rating: 3.9 (#15) 2007 Rating: 2.6 (#16) 2007 Rating: 2.4 (#17) 2007 Rating: 2.2 (#18) 2008

The final group is not a huge surprise. Many have bemoaned the "practice jersey" look of the Oilers original Reebok Edge home/road set. When the throwback won fans over, it became the home sweater. Now, rumor has it, it's getting a partner in white next fall.

And readers always suspected the Senators had a terrible alternate uniform. Now we have the data to back that up. That 2.2/10 rating is an abomination. But it's also supposedly getting replaced for 2011-12.

I found there were a few more numbers to crunch. For instance, what if you average each team's jerseys? How does each team rank overall?

Unsurprisingly, the Habs averaged out at a 7.6, a decisive top finish. The Leafs were second-best with a 6.9 average uniform rating while the Canucks trailed behind with a 6.3.

The Flames' three sweaters work out to a 5.7 overall rating forcing the Oilers to second-worst in Canada with a 4.5, despite having the best individual jersey. Those other two really hurt them. Obviously the Sens sit at the bottom of the group with a meager 3.4 average.

Alternate and specialty jerseys averaged out at 5.9/10. Home sweaters were clearly the most popular with a 6.3 average compared to those road whites with just a 4.8. And the good news is that overall, fans like more than half of all Canadian NHL uniforms.

By the way, for as much as some readers complain about all the blue in the league, these results speak for themselves. Ten of the top 11 Canadian NHL sweaters have blue in them. What's your take on the results?

Update on Friday · Feb 11 · 2011 | 10:58 AM PST by Chris

Just added a new detail to the sweater stats above. In the caption of each photo you'll find the year the jersey was introduced into the NHL (followed by the year it was revived, if applicable). When you look at it that way, all of the bottom 9 uniforms are from the Reebok Edge era (2007). The Canucks' alternate is among the top group but even though it's relatively new, it's inspired by the look of the 1970s. Coincidence?