AHL Announces Frozen Frontier
Wednesday · Aug 14 · 2013 | 12:38 AM PDT
Outdoor event will pit host Amerks against Lake Erie
On Tuesday, the league announced the Frozen Frontier, a 10-day outdoor hockey festival to be held at Frontier Field in Rochester, N.Y. It kicks off Fri., Dec. 13 with a game between the Rochester Americans and the Lake Erie Monsters. Later in the weekend, Sun., Dec. 15, there's a Sabres/Amerks alumni game.
And as to why the Monsters will join the Amerks outdoors:
Rochester’s opponent for the game, the Lake Erie Monsters, are based in Cleveland, Ohio, a city with a rich history in the American Hockey League and a long-standing rival of the Amerks. The Cleveland Barons were an original AHL franchise and went on to win nine Calder Cup championships. The Amerks and Barons twice met in the Calder Cup Finals, with Cleveland winning in 1957 and Rochester taking home the Cup in 1966.
So we can probably bet on throwback jerseys for the big game.
The logo, unfortunately, looks sloppy and rushed. The one creative thing about it that I like is the large snowflake that seems to be made out of hockey sticks. But more than half of it is hidden. And I've never seen anyone successfully cram 10 words onto one logo. Back to the drawing board.
The AHL has been putting on outdoor games since the 2009-10 season. And in case you were wondering, yes, the Frozen Frontier has its own website.
Reader Comments (2)
And some Div I NCAA games too... go RIT!
Wow, that's a professionally designed logo?
There's so much happening with it. And none of it good. That font is such a poor choice. It's too short and long. The background is too detailed and it clashes with the foreground. There are way too many snowflakes. The Honda "H" is too big. The red wiggle behind the type is off-putting. Everything just looks, well, sloppy.
I thought the ECHL All Star logo by the Solar Bears was decent, but it looks genius compared to this mess.