JerseyWatch Mini-Update

A full NHL JerseyWatch update should be posted within the next two weeks. But there are several items I wanted to touch on briefly right away so we're all on the same page.

Sabres' new third jersey coming Friday, could be gold

A short headline with a lot of new information to digest. But it's true. Yesterday, the daughter of Buffalo Sabres Terry Pegula briefly took over the team's Twitter account for a Q&A session. Among other things, Kelly was asked for details on the forthcoming third jersey.

To which she replied:

I don't know what "sneak glimpse" means exactly, but it sounds like we're getting a look at the jersey on Friday. Will it be prospects modeling it for us? We'll see.

Following that tweet, I heard from a source I trust that Buffalo's new sweater will actually be gold, rather than the blue we've come to expect. Hence the eye-grabbing background color in the graphic above. Is it true? Guess we'll find out in a couple days.

This jersey will replace the royal blue alternate the Sabres wore for two seasons to mark their 40th anniversary. In their four decades, the team has worn blue, navy blue, white, black and red jerseys. But never yellow. That seems to be Nashville territory. Can the Sabres do it without looking like a copycat?

Wild to reveal new road jersey at Minnesota State Fair

Last week, Minneapolis Star-Tribune beat writer Michael Russo let us know that the Minnesota Wild will unveil their new white road sweater at the Minnesota State Fair. He tweeted:

If you're curious, the Minnesota State Fair takes place Thurs., Aug. 22 through Labor Day, Sept. 2. So that's a 12-day span. But obviously late August is a good bet. I'll keep you posted as I learn more.

2014 Heritage Classic announced for Vancouver

The NHL officially announced today something we've all known for a while now. The 2014 Heritage Classic will be held at B.C. Place on March 2 as the Vancouver Canucks host the Ottawa Senators.

I haven't seen the full logo anywhere yet, but the text treatment above has been making the rounds online. It at least gives us a bit of an insight into the type style. That's something, right? Hopefully we won't have to wait long for the full version.

Islanders not changing for Brooklyn. Really!

Chris Botta feels the need to keep reminding us that Charles Wang has no intention of changing the New York Islanders' logo or uniform when the team moves to the Barclays Center in Brooklyn in the next couple years. That's probably because of all the conflicting reports.

Last month, Isles CEO Brett Yormark was seen on the Internet talking about realigning the club's brand with its new location. He never said anything specific but it's easy to read "changes are in store." But every time he says something like that, Wang, the owner, fires back about how the existing identity isn't going anywhere.

But reading between all the lines — and there are a lot of them — everything seems to be leaning toward a third jersey change. The current black one is widely disliked (at least on the Internet) and could easilly be replaced with something more "Brooklyn-ized" by 2014 or 2015.

The Sharks could've been the Oakland Blades

Yesterday, the Silicon Valley Business Journal had an interesting piece on the genesis of the San Jose Sharks' identity from the early '90s. The writer spoke with sports consultant Matt Levine, who was brought on in 1989 to help develop the club's branding.

Levine talks about why the colors are teal and black, how S.J. Sharkie was born, and the significance of the triangle from which the shark protrudes in the logo. But more importantly, he explains that the franchise was almost based in Oakland and a name-the-team contest yielded Blades at the preferred moniker.

I highly recommend reading the story.

That's all. Looking forward to the unveiling of the Sabres' third jersey on Friday. 'Til then!

2013 NHL Season Preview

After a disappointing and annoyingly long delay, the new NHL season finally commences on Saturday night. So now would be as good a time as any for the Icethetics Season Preview.

Over the summer, we talked about what a boring year 2012-13 would be for uniform changes — with almost nothing new on the docket. Turns out the higher-ups may have done this on purpose considering how close we came to not having a season at all. But here we are. Let's take a look at what little will be changing for this shortened campaign.

What's In This Season?

Our last JerseyWatch 2012 update came in late August. And what were we most excited about? The Detroit Red Wings and Toronto Maple Leafs at the 2013 NHL Winter Classic in Ann Arbor, of course! Those outdoor games always bring awesome new retro-inspired sweaters. But then the NHL went and canceled the whole thing.

How about the 2013 NHL All-Star Game in Columbus? Those All-Star sweaters are starting to go a bit stale after two years. Maybe we'd be treated to a brand new set? Nope. That was canceled too.

That just leaves the Tampa Bay Lightning, who are expected to bring their third jersey up to date with new shoulder patches. After introducing their new logos and uniforms last season, the club ran out of time to address the outdated features of the alternate. According to Raw Charge, the team says that will be addressed this year.

In theory, it'll look a little something like this (above). So basically, our biggest uniform change of the season will be a shoulder patch. And an existing one at that. Looks like all of us jersey geeks will actually be forced to focus on the games this season — which is good, since there will only be 48 of them.

What's Out This Season?

You want a longer list? The number of sweaters being retired effective this year is higher than it's been since the Reebok jersey massacre of 2007. Granted, it's just three, but still. Lately, NHL teams have been more interested in adding jerseys than deleting them.

• Buffalo Sabres third jersey — It was launched to mark the franchise's 40th birthday. But after just two years, it will live on only in the history books.
• Edmonton Oilers third jersey — This sweater has a sordid past and very few of us will be sad to see it go. Its significant lack of striping and bland color scheme made it instantly hated as a home jersey. When the Oilers came to their senses and brought back their classic colors, this became the alternate. Two years later, we say good riddance.
• Florida Panthers third jersey — JetBlue got their money's worth, but no one else did. The Panthers were never meant to be blue and they definitely weren't meant to be powder blue. The Cats brought back the red last season and wrapped things up with this alternate.

Goodbye to these three alternate uniforms.

May we never see you on the ice again. As some misguided future throwback or otherwise.

Third Jerseys in a Shortened Season

One question I've seen a few times in going through the last week of emails has to do with how often teams will wear their alternate jerseys this season — that is, if they still have them. Typically, team's wear them 12-15 times during an 82-game season. My guess is that, with just 48 games this year, we might expect to see them 7-9 times each. Better than nothing, right?

Looking Ahead

If this lack of jersey news has you feeling down, fret not. I have a hunch this summer will be much more fruitful. We already know we're getting new stuff from Dallas and Minnesota in 2013-14. And I happen to know there will be a few surprises in store that haven't yet been reported.

Stay tuned for the first edition of NHL JerseyWatch 2013 coming this week!

Sabres and Stars Plan Looks for 2013

While the owners and players debate whether there will even be an NHL season in 2012, a couple of teams are already looking ahead to 2013 as they plan for new uniforms.

They may not seem like the most likely source of NHL jersey news, but Business First of Buffalo is reporting that the Buffalo Sabres have a new third jersey in the works for the 2013-14 season.

The bigger story was about a real estate deal involving the team acquiring new land near their arena, but ended on this note:

Ted Black, Sabres' president, confirmed that more than HARBORCenter will be debuting during the 2013-2014 season.

Black said he expects the team to unveil a new, third jersey for the 2013-2014 season. Yes, it will be blue-and-gold and feature the team's beloved original logo. What else is on the jersey is still being determined.

The Sabres debuted a blue-and-gold third jersey two years ago as part of their 40th anniversary celebration. But after two seasons, it's been retired. Nice to hear the original logo will be coming back. What do you guys think we could expect for this new sweater?

Also in development for 2013-14 is an entirely new look for the Dallas Stars. When the ownership changed hands last year, the process of rebranding the team was put on hold. But it looks like it's back on course for next season. And there's a new report floating around.

This Stars update also comes by way of an unusual source — LAKings.com. In a web series called 4 on 4, "four writers answer the biggest questions surrounding hockey." And at a time when the possibility of a lockout could ruin the entire season, half of the "biggest questions" have to do with uniforms. Weird, I know.

Number 3 is, "Which teams have the best and worst jerseys in the league?" That alone could be worth a read for uniform geeks like us. But what's more interesting the answer given by Fear the Fin blogger Derek Tanabe.

The alternates Buffalo have rocked for two seasons now with the city name on the front look terrific too. As for worst, it's a tossup for me between the Stars sweaters that don't even have an appropriate color scheme or logo on the front and the new Dragonball-inspired Nashville sweaters. In both cases, the teams should really consider switching back to a pattern closer to what they were sporting at the beginning of the 2000's and I've heard rumblings that something along those lines is slated to happen in Dallas.

I have to scratch my head, though. Tanabe talks about the Sabres' alternate as though it's a current jersey when he should be talking about it in the past tense. So can we really trust what he's saying about the Stars?

Lots of people have gone on the record to talk about the redesign coming to Dallas, which may involve new logos as well as uniforms. TV color analyst Daryl Reaugh and Dallas Morning News writer Mike Heika have both talked about it and you've seen their quotes in previous editions of NHL JerseyWatch.

But if Tanabe is talking early 2000s, he must think the Stars are reconsidering the star-shaped jersey design. And we know Reebok has complained that a design like that isn't conducive to the Edge Uniform System. But you never know.

We'll keep an eye on both the Stars and the Sabres over the coming year. This summer has been a quiet one for uniform changes, but 2013 is already shaping up to be much more interesting.

Buffaslug Designer Talks More About Process

The designer behind one of the most hated logos in NHL history is once again talking about the process of rebranding the Buffalo Sabres back in 2006 — a rebrand which has since been completely dispensed with.

Kristopher Bazen made news here last year after he asked Sabres creative services director Frank Cravotta to remove some old sketches of the "Buffaslug" from his online portfolio. Bazen said it might've been "misleading" since the design was a "collaborative effort." However, a year later, Bazen has posted more of that early conceptual work on his own website. Here's a look at those designs:

Buffalo Sabres conceptual work (2005) / Kristopher Bazen

There are a lot of neat ideas in there, but I'm not sure any of them would've been an improvement on the original 1970 logo — an updated version of which the Sabres use today.

On this subject, Bazen made the rounds yesterday on some popular hockey websites. He posted the above link on the SportsLogos.net message boards and spent a lot of time talking about the design process. If you have some time to kill, there's some stuff worth reading. Basically, for an artist, he's one thick-skinned human being and he's good at responding to questions. More on the SportsLogos.net blog.

Also yesterday, Puck Daddy had a long in-depth feature about Bazen and his work with the Sabres. I highly recommend taking the time to read this one. Greg Wyshynski leaves no stone unturned and if you like hockey logos, you'll find yourself fascinated by almost every word.

I think the reason Bazen keeps coming up is that despite the fact he is a fantasic logo designer, he's being haunted by what the higher-ups in the Sabres organization ultimately wanted. He doesn't need to defend himself as he's quite talented as you can see in his portfolio. But I like that he's giving us a little insight into how it all works.

More Third Jersey Schedules for 2011-12

The Icethetics Season Preview will continue, but news has been taking precendence for the last couple days. Today, we have a handful of official third jersey schedules that a few teams have released for the 2011-12 season (in order of their jersey ranking).

The Minnesota Wild are set to bring back the NHL's only green sweater for its third season. The club recently released the third jersey schedule for the 2011-12 season and it's the first of five I have to share with you today.

The Wild's alternate uniform, unveiled in 2009, came in at 30th overall in the Icethetics NHL Uniform Ranking for 2010-11, which came out on Monday. The team will use it 15 times this season, the league maximum for third jerseys.

John MaddenHere's a look at all the dates you can expect to see them:

• Sat., Oct. 8 – vs. Columbus Blue Jackets
• Tues., Oct. 18 – vs. Pittsburgh Penguins
• Sat., Oct. 29 – vs. Detroit Red Wings
• Fri., Nov. 25 – vs. Edmonton Oilers
• Mon., Nov. 28 – vs. Tampa Bay Lightning
• Wed., Dec. 14 – vs. Chicago Blackhawks
• Sat., Dec. 17 – vs. New York Islanders
• Sat., Dec. 31 – vs. Phoenix Coyotes
• Sat., Jan. 21 – vs. Dallas Stars
• Thurs., Feb. 16 – vs. Winnipeg Jets
• Sun., Feb. 19 – vs. Boston Bruins
• Sun., Mar. 4 – vs. Colorado Avalanche
• Sat., Mar. 17 – vs. Carolina Hurricanes
• Tues., Mar. 27 – vs. New York Rangers
• Sat., Apr. 7 – vs. Phoenix Coyotes

All of these dates are home games.

And you'll notice the schedule includes St. Patrick's Day (March 17). As I mentioned, the Wild are currently the only NHL club with a green sweater in their arsenal.

The Buffalo Sabres are keeping their new third jersey around a little longer. In our NHL Uniform Ranking, the sweater finished 34th out of 90. Not bad but not great either.

On Wednesday, the Sabres confirmed that the sweater will be back for at least another season as they released a schedule of when it's to be worn during the 2011-12 season. It was launched last year as part of the club's 40th anniversary celebrations.

Jason PominvilleAccording to the team, the royal blue uniform will be seen in eight games this season, six at home and two on the road.

• Thurs., Oct. 27 – vs. Columbus Blue Jackets
• Sat., Nov. 5 – at Ottawa Senators
• Wed., Nov. 16 – vs. New Jersey Devils
• Sat., Dec. 3 – at Nashville Predators
• Fri., Dec. 9 – vs. Florida Panthers
• Tues., Jan. 3 – vs. Edmonton Oilers
• Fri., Feb. 10 – vs. Dallas Stars
• Wed., Mar. 14 – vs. Colorado Avalanche

It's surprisingly limited use for a third jersey. The NHL limit is about 15 games a season and most teams stick pretty close to that. Plus it was a pretty popular jersey last year.

In addition to these dates, the Sabres also said they'll wear their white road jerseys at home on Fri., Jan. 13 to accommodate the Maple Leafs sporting their new alternates that night.

By the way, one of the features of this jersey last year was the logo that was used as the club's anniversary mark — the classic Sabres logo with 1970 between the crossed swords. I assume that's staying as it's generic enough to not necessarily refer to the 40th anniversary. But I'll keep an eye on it anyway.

In 45th place in the Ranking — dead center — was the black Carolina Hurricanes third jersey, which is entering its fourth season in use.

The Canes recently released their third jersey schedule for the 2011-12 season. It includes 14 dates — all at home — one of which was just this week.

Jiri TlustyHere's when you can expect to see the black sweaters thoughout the new season:

• Wed., Oct. 12 – vs. Boston Bruins
• Tues., Oct. 25 – vs. Ottawa Senators
• Fri., Nov. 4 – vs. Washington Capitals
• Fri., Nov. 18 – vs. Buffalo Sabres
• Wed., Nov. 23 – vs. Montreal Canadiens
• Tues., Nov. 29 – vs. Florida Panthers
• Thurs., Dec. 1 – vs. New York Rangers
• Thurs., Dec. 15 – vs. Vancouver Canucks
• Wed., Dec. 21 – vs. Phoenix Coyotes
• Thurs., Dec. 29 – vs. Toronto Maple Leafs
• Fri., Jan. 6 – vs. Buffalo Sabres
• Fri., Jan. 20 – vs. Washington Capitals
• Mon., Feb. 20 – vs. Washington Capitals
• Sat., Feb. 25 – vs. Florida Panthers

Again with the Sabres on everyone's third jersey schedule. And it looks like the Capitals won't be seeing the Hurricanes' red jersey at all this season.

If I'm being cynical, I'd say this schedule may have something to do with selling jerseys for the holidays. Rather than being evenly spread out over the season, 10 of the 14 occasions are bunched up before or near Christmas. Just saying.

Coming in at 60th in our Ranking was the new third jersey launched by the Columbus Blue Jackets last year around Thanksgiving. This will be its second season in use.

On Wednesday, the team released its schedule for the special uniform during the 2011-12 season. It will see action in 12 games this year — 10 at home and two on the road. The first time will be against the Ducks on Halloween weekend.

R.J. UmbergerHere's how all of the Jackets' third jersey nights shake out:

• Sun., Oct. 30 – vs. Anaheim Ducks
• Sat., Nov. 5 – at Philadelphia Flyers
• Sat., Nov. 12 – vs. Winnipeg Jets
• Fri., Nov. 25 – vs. Buffalo Sabres
• Sat., Dec. 10 – vs. Boston Bruins
• Sat., Dec. 17 – vs. Tampa Bay Lightning
• Sat., Jan. 14 – vs. San Jose Sharks
• Sun., Feb. 12 – vs. Anaheim Ducks
• Sat., Feb. 18 – vs. Chicago Blackhawks
• Sun., Feb. 26 – at Pittsburgh Penguins
• Sun., Mar. 11 – vs. St. Louis Blues
• Wed., Mar. 28 – vs. Detroit Red Wings

Both times the Blue Jackets will sport their thirds on the road will be in neighboring state Pennsylvania. Interesting. Anyone want to talk about realignment? (Kidding!)

For the record, the Jackets still have their original third jersey launch page up on their website if you want more details about its design and such.

We finish with one of the lowest-rated jerseys in our 2010-11 Ranking. The Phoenix Coyotes alternate is 79th of 90. Ouch.

On Friday, in the Desert Dog Blog on the Coyotes' official website, it was announced that the team will wear the third jersey for every Thursday home game as well as the Friday after Thanksgiving. This will be be its fourth season in use.

Derek MorrisThey don't actually list the dates on their website, but based on the days they mention, here's how it all works out:

• Thurs., Oct. 20 – vs. Los Angeles Kings
• Thurs., Oct. 27 – vs. New Jersey Devils
• Thurs., Nov. 3 – vs. Nashville Predators
• Thurs., Nov. 10 – vs. Montreal Canadiens
• Fri., Nov. 25 – vs. Vancouver Canucks
• Thurs., Dec. 15 – vs. Edmonton Oilers
• Thurs., Jan. 19 – vs. Detroit Red Wings
• Thurs., Feb. 9 – vs. Calgary Flames
• Thurs., Mar. 1 – vs. Calgary Flames
• Thurs., Mar. 8 – vs. Minnesota Wild
• Thurs., Mar. 22 – vs. Colorado Avalanche
• Thurs., Mar. 29 – vs. San Jose Sharks

The Devils and Canadiens are the only Eastern Conference teams set to see the black thirds in action. The Flames will be the only team to see it twice.

The leaping coyote sweater is entering its fourth season in use by Phoenix, despite its unpopularity with Icethetics readers.

That's all I have for today. This post was supposed to go up on Thursday, but I just haven't had time to get it all assembled. I've also been aiming to wrap up the Icethetics Season Preview which has been a pretty spectacular cluster this year. I'll get there but...

All of that is taking a backseat next week to the launch of the IceHL Jersey Design Contest. We need to get that off the ground sooner rather than later. So I'll probably spend the rest of the weekend getting that ready to open up early in the week.

Update on Sunday · Oct 16 · 2011 | 6:02 PM PDT by Chris

I initially left the Tampa Bay Lightning out of this post because they haven't officially released a third jersey schedule that I know of. That said, over the last few years, they've typically used the blue BOLTS jersey exclusively for weekend home games.

The team has said the jersey will carry over following the recent rebranding, but obviously the shoulder patches — which featured the old primary logo — are going away. I'm not sure if they'll be replaced with the new logo or if they'll just be removed completely. The third jerseys now for sale online have no shoulder patches at all. But we'll have to wait for a game to know for sure.

Again, this 13-game schedule is only theoretical. It's based on what the Lightning have done in the past, so I can't guarantee accuracy.

• Sat., Oct. 22 – vs. Buffalo Sabres
• Sat., Oct. 29 – vs. Winnipeg Jets
• Sat., Nov. 19 – vs. New Jersey Devils
• Sat., Nov. 26 – vs. Florida Panthers
• Sat., Dec. 3 – vs. New York Rangers
• Sat., Dec. 31 – vs. Carolina Hurricanes
• Sun., Jan. 15 – vs. Pittsburgh Penguins
• Sat., Feb. 4 – vs. Florida Panthers
• Sat., Feb. 18 – vs. Washington Capitals
• Sat., Mar. 10 – vs. Carolina Hurricanes
• Sat., Mar. 17 – vs. St. Louis Blues
• Sat., Mar. 24 – vs. New York Islanders
• Sat., Mar. 31 – vs. Winnipeg Jets

Like I said, this isn't official, but obviously I'll be keeping an eye on it as the season progresses. I'm especially curious to see what changes they make to make it part of the new look (current blue pants or black shells, for instance).

By the way, it'll be another couple of weeks before there are enough photos out there for me to update the Jersey Galleries, but it will happen. That's easily my favorite section of Icethetics.