Loose Threads: Ending a Busy Week

Seven blog posts in seven days, and I even took yesterday off. But believe it or not, there's still more news to talk about. I have four items today I'll try to get through as quickly as possible.

Sens Release Partial Third Jersey Schedule

One of the big stories of this week has been the Ottawa Senators' new third jersey. They're calling it the Heritage Jersey and we got our first look at it on Tuesday. Then a few days later, the team officially announed its 20th anniversary plans.

In the press relase, the Sens confirmed the existence of the Heritage Jersey but, despite the leak, opted not to officially unveil it. That will happen closer to the start of the season. However, the team did post ticket package options online which tell us, in part, when the new sweater is scheduled to be used.

Ottawa Heritage Jersey (colorized)The Heritage Jersey will be worn for 11 home dates, but the ticket packages only reveal eight. Here's that list along with a couple more: 

• Thurs., Oct. 13 — vs Colorado Avalanche
• Sun., Oct. 30 — vs Toronto Maple Leafs
• Sat., Nov. 12 — at Toronto Maple Leafs †
• Wed., Dec. 14 — vs Boston Bruins
• Tues., Dec. 27 — vs Montreal Canadiens
• Sat., Jan. 14 — at Montreal Canadiens †
• Tues., Feb. 7 — vs St. Louis Blues
• Fri., Mar. 2 — vs Chicago Blackhawks
• Fri., Mar. 16 — vs Montreal Canadiens
• Sat., Mar. 17 — vs. Toronto Maple Leafs

† Along with the 11 home games will be a pair of nationally televised road contests in Toronto and Montreal, according to information that was part of the jersey leak. I take that to mean Hockey Night in Canada broadcasts — which are on Saturday nights. The Senators visit the Maple Leafs for Saturday matches on Oct. 8 and Nov. 12, but the team has already stated the jersey will see its debut on Oct. 13. And the only Saturday game hosted by the Canadiens takes place Jan. 14. By process of elimination I think we can safely include Nov. 12 and Jan. 14 on the schedule. But that's subject to change, of course.

UPDATE (9/25/11): As it turns out, Nov. 12 wasn't a safe date to include. The Toronto Maple Leafs just released their full third jersey schedule which includes that date. And for TV purposes, we won't see blue versus black. So strike that date from the list. Must be a different nationally-televised game.

I've also taken the liberty of colorizing the leaked jersey design from earlier in the week to give us an idea of what it might look like. I've used vintage white since many things are hinting at that right now.

Kings Throwbacks Coming Back

Kings throwback jerseyIn March, LA Kings Insider Rich Hammond wrote that the Los Angeles Kings would be overhauling their uniforms next season. He added, "the vintage purple-and-gold jerseys will go into mothballs for a while now."

I've been citing that little nugget for months in the various NHL JerseyWatch updates. What I didn't know until I started scouring his archives is that just over a month later, Hammond changed his tune.

Buried in a mailbag-type post on April 30, where he answered reader questions, was the news that the Kings were in fact bringing back the throwbacks for at least three home games next season.

Minnesota Kings Fan asked: To add to the uniform questions what about something with purple & gold?

Answer: The current plan is for the Kings to wear the purple-and-gold vintage uniforms for three home games next season.

I feel bad I overlooked that little piece of information during the last few months, but thrilled that the Kings are bringing this uniform back in 2011-12. It looks great and fans love it!

It's also the perfect counterweight for a club with black and white primary jerseys. I won't call them boring because I actually like them, I just don't want to see them lose the purple altogether.

And for the record, neither does Luc Robitaille.

IceMen unveil modified logo, new jerseys

The Central Hockey League has been getting a lot of blog time lately, and they're about to get a little more. In just their second season, the Evansville IceMen will already be donning a new logo and jerseys.

It's not really a new logo so much as a modified version of their previous logo which was used during their inaugural season in the CHL last year. They're keeping the same "ice man" as before, but with a different posture and some new gear. As for the uniforms, they're completely new — even if they aren't entirely original.

IceMen unveil new jerseys for 2011 / IceMenManiacs.comThe IceMen held a press conference on July 14 to show off the (not so) new look. (Try to ignore the blatant headline misspelling.) They had a few players on hand to model the new jerseys (right).

Mark Cody (18) wore the alternate, Todd Robinson (19) had the blue and Brian Bicek (10) donned the white sweater. In the CHL, teams wear white at home for the first half of the season and then switch.

If you can look past the fact that all of these uniform designs come from the Pittsburgh Penguins' closet, what else do you notice?

We've seen it before, but never this bad. Not one color in the logo is found on the jerseys. Each one uses two shades of blue, neither of which match the single shade used in the logo. There's also no grey in the uniforms even though it dominates the primary mark.

I'm not oblivious to the fact that minor league teams have to spare expense by using existing jersey designs. But knowing that, why not make it look like you put some thought into the design and alter the logo colors to match? It doesn't look that bad, considering the logo they have to work with. But I'd lose the black.

That's all I really have to say about that because the truth is I love these jerseys — just not the crest. I think the colors and striping look great. By the way, I should give a shout-out to IceMenManiacs.com for the photo above and coverage of the unveiling.

Blazers celebrate 30 years with Oilers logo

On Friday, the WHL's Kamloops Blazers unveiled their 30th anniversary logo and it may look awfully familiar to you. That's because it's based on the Edmonton Oilers' 30th anniversary logo from 2008. The green craze is really hitting hockey design hard this year. Everybody's recycling!

The use of the Oilers' logo for the Blazers isn't as odd as it might seem at first. When the team was founded in 1981, they were known as the Kamloops Junior Oilers. So in reality, this logo works well as an homage to the team's own history. They became the Blazers in 1984.

The Blazers have announced some of the 30th anniversary celebration plans. Here are the ones of interest to Icethetics readers:

To celebrate 30 years, the Blazers have introduced a new logo that will be placed at centre ice for the entire 2011-12 season. The Blazers will also be wearing vintage jerseys to commemorate the anniversary this season.

I'll keep an eye out for that vintage jersey. Maybe that Kamloops Junior Oilers logo could be resurrected too. And I have to say that despite the obvious reuse of that Edmonton 30th logo, I do like how the team has worked in both the Junior Oilers and Blazers imagery into the design. Just wish they could've been more original.

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I think that finally does it for today. You're now caught up on everything — that I know of. Next up, I'm working on a page that will be under the VOTE tab above. Basically, you'll be able to vote on all of the new logos and jerseys — even the unofficial ones — that we've seen this summer. Should give us an idea of where everyone stands on the new looks around the hockey world. Plus, it'll be a good recap with lots of links in case you missed anything admist all the crazy blog updates lately.

Update on Monday · Aug 15 · 2011 | 10:46 AM PDT by Chris

Gibbie from IceMenManiacs.com, who was at the IceMen's jersey unveiling press conference, commented with some additional details on the new look.

Sorry to ring in late, I just came across this blog. Thanks muchly for the link back! We just started the IceMen Maniacs site a couple of months ago and I'm thrilled to see it out in the wild. :)

They did tell us at the presser that the jerseys were mock ups, it's possible that the color scheme will be modified a bit. They could tone down the blue and I think it will be fine. Not all the blues on the three sweaters match either which bothers me but no one else probably notices. :) The official team colors are now supposed to be navy blue, sky blue and white as opposed to navy, white and black.

The whole issue of change is sensitive since the team has gone through major changes each of its four years of existence and is about to go through another very large one. While I appreciate why they wanted to change up the logo and jersey design, I'm glad it wasn't more radical. Besides I'm very fond of our club wielding, parka wearing man. :)

Attack, Blaze Unveil New Looks

A minor league and a junior league team have unveiled new identities for the 2011-12 season this week.

On Wednesday afternoon, the OHL's Owen Sound Attack held a press conference to show off their updated logo and new uniforms.

The revised primary mark consists of a new text element plus a simplified version of the ferocious bear featured in the logo the Attack had used since 2000. The broken stick and the rest of the creature's hulking body have been discarded leaving us with just the growling head.

They're following the trend we've been seeing throughout hockey branding lately... simplify. They haven't gone out and rebranded from the ground up. They've merely removed the extraneous elements of the existing brand.

Owen Sound Attack unveil new sweaters / AttackEven the jerseys are highly simplified — going for the Blackhawks-style stripes instead of the claw-shaped design that was previously featured.

The release on their website is poorly written, but includes this quote from forward Daniel Zweep:

“A bunch of us saw the new design halfway through last season and we loved it,” said Zweep. “It’s definitely a lot cleaner and more traditional. We can’t wait to throw them on and get back out on that ice.”

All right, something tells me that may not be a direct quote but I digress. For better or worse, traditional is indeed the trend of late.

Is the new logo an improvement? I'd call it more of a lateral move. The old one certainly had that late 90s look about it. This one just looks like any other simplified 90s logo. No better, no worse.

The only thing that bugs me about these jerseys is really a construct of the Reebok Edge template... that silly shoulder piping. If you're going to do the piping, it only makes sense for the shoulder yoke to be a different color. And even then, I'd do away with it.

You can read fan reaction to the new look on the Attack's Facebook page.

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In the minors, the Central Hockey League's Bloomington Blaze unveiled their logo and uniforms on Tuesday, just a couple weeks after announcing their existence.

The CHL welcomed the team from Bloomington, Ill. in mid-July as a replacement for the Bloomington PrairieThunder. The Blaze will have the same general manager, coach, arena, and probably players as the PrairieThunder. However, since there's new ownership, I'm not sure the Blaze continues the PrairieThunder lineage. It's a little confusing.

The Pantagraph, a central Illinois newspaper, reported the logo was designed by "Skye Design Studios in New England." And while a Google search turns up a variety of companies (and individuals) under that name, none seem to be based in New England. I'd be curious to see what other work they've done.

The black burning "B" is not a bad logo. Bold and simple; and it manages to avoid looking like the Calgary Flames for the most part. I kind of like it. But here's where things get interesting. The jerseys...

CHL Bloomington Blaze jerseys / BlazeThis week we got our first look at the Ottawa Senators' new Heritage Jersey. We could finally put the crazy-striped third jersey out of our minds. And then the Blaze came along.

Indeed, that is the "SENS" jersey template you see there (right) with the new Blaze logo plastered on the front. That sweater will not die. I suppose the good news here is that we get to see what it would look like in white.

Guess it's time for a confession. I never really hated the Sens' third jersey. I just hated that it said "SENS" on the front instead of bearing, you know, an actual logo. It may be a little odd-looking, but you can't deny this is a killer jersey. And honestly, it seems to work with the Blaze logo.

So all in all, I don't truly have anything bad to say about the Blaze's identity. All I will say to their marketing people is this: Get your website up already! (Not that it matters anymore. The logo and jerseys have been documented now.)

If you're so inclined, you can find commentary on their logo and uniforms from fans on their Facebook page — their only online existence at the moment.

Between the Senators, Attack and Blaze, that's a lot of red and black this week. But there's going to be more. The Sens are holding a press conference to announce 20th anniversary details on Thursday afternoon. Maybe we'll get to see the new jersey in color? Or perhaps in a photograph? Stay tuned to Icethetics.

Loose Threads: Leafs, Jets and the CHL

It's been a busy week on the blog. We've seen a new logo, two jersey unveilings, and oodles of new sweater numbers for recently relocated NHLers! And there's still more to talk about. I've collected a few items for you in a new edition of Loose Threads.

Berger Talks New Leafs Third Jersey

Maple Leafs concept by Jeff Veilette / LeafsHQThe Toronto Maple Leafs will get a new third jersey next season and that's become a hot topic again.

It's been reported in each edition of NHL JerseyWatch 2011 that the Leafs will replace their current white alternate sweater with a new one. But like the old one, it will borrow from the club's past.

Howard Berger, who covered the Leafs for FAN 590 in Toronto until last month, wrote about it Thursday on his new blog, Berger Bytes. (Hm, clever.) He said it "will look very much like the jersey the club wore at Maple Leaf Gardens on May 2, 1967 — the night it last hoisted the Stanley Cup."

In other words, like this concept (right) created by Jeff Veilette of LeafsHQ in April 2010. You'll notice the distinct watermark. However, despite this, I've been getting tweets and emails telling me Berger leaked the new Leafs sweater. He hasn't.

Don't get me wrong, I fully trust that this design or something similar will basically be what the new third jersey looks like, but don't be confused in thinking that this is an actual photograph of it. It isn't.

For a little background, Berger was a helpful in providing early details of the first Reebok Edge third jersey designs back in 2008. While some of his descriptions were slightly inaccurate — which can be attributed to the low quality images he was describing — he was mostly on the money.

Personally, I was hoping the Leafs would go with the 1970s/1980s look for the new third and, admittedly, my reporting was slanted because of that. But most of the trustworthy rumors I've read have said this 1967 design will be the one. Not that that's a bad thing. We get to bring an old logo back from the dead.

Jets Prepare to Unveil New Logo

It's a sentiment I share with many hockey bloggers, but it feels so strange talking about the Winnipeg Jets in the present tense again. Strange indeed, but also true.

On Thursday, Canada's National Post reported that the Jets were close to completing their new brand and nearing the point of releasing it to the eager public. You can read the article for yourself, but if you just want the bullet points, here you go:

• Final tweaks are being made to the logo and jersey designs.
• The new Jets logo will look "dramatically different" from the old one.
• Anyone who prints anything NHL-related is breathing down True North's neck to finally release a logo. (This includes Upper Deck, who can't print trading cards yet.)
• The new Jets jerseys will be ready by the time Canucks' rookie camp starts on Sept. 11. (Probably with an unveiling a week or so before that.)

So, here's my read of the situation. We'll be lucky to see the logo by the end of July. It's possible, but knowing the way the design process tends to go, it'll be a couple more weeks yet. They don't want to rush and make a mistake with so many eyes watching. I expect we'll see the new Jets logo in early August.

As far as the jerseys, I'm anticipating late August to early September for the unveiling. This is a little trickier than the logo. Most fans are impatient and don't understand what goes on behind the scenes in a situation like this. With so many fans desperate to get their hands on a jersey, a leak would be disastrous at this point. Why? It boils down to knockoffs.

They need jerseys to sell to fans the minute the design goes public. Otherwise, they risk counterfeiters being able to throw together their cheap crap faster than Reebok can manufacture the real thing. The bottom line is they don't want someone else stealing their money. Would you?

If you don't see this as a problem, you may lack critical thinking and reasoning abilities. (Sarcasm, folks.) Just accept it and try to have a little patience. The logos and jerseys will all be out soon enough. It's like Christmas Eve right now. Why not enjoy the anticipation of it all a little bit longer?

Blazing a path to the CHL

The Central Hockey League has welcomed the Bloomington Blaze as its newest franchise for the 2011-12 season. This team is not be confused with the now-defunct Bloomington PrairieThunder, who played in the CHL last season after the International Hockey League merged with it a year ago.

Basically, the PrairieThunder folded after last season and the Blaze are a new franchise with new ownership — though they just hired the same coach. The team has not yet unveiled a logo and doesn't even have a website I can direct you to. I'll try to keep an eye on it, but it is the CHL.

Speaking of the CHL, the Rio Grande Valley Killer Bees — the only hockey team I know with five words in its name — have unveiled a new logo. And by new, I really just mean simplified. I'll leave you with a before-and-after image as I wrap up today's post.

Rio Grande Valley Killer Bees unveil new logo