NHL Tournament of Logos

Entries in new logos (52)

Saturday
May122007

Retro Returning, Now For Canucks

a Cathode Rays & Power Plays cross-post from April 26, 2007

I know this news is a couple months old, but since I just posted about the Caps, I figured it was relevant.

The Vancouver Canucks will apparently be donning new threads come the fall as well. And just like Washington, the Canucks are planning a return to their original '70s colors of blue, green and white. No word on whether they'll be keeping the orca logo, going back to the original logo, or designing a completely new one all together.

Either way, we find out on August 1.

I found the original post at Canucks Hockey Blog.

You can catch a glimpse of Johnny Canuck painted on the side of Roberto Luongo's mask on nights when the local team wears its vintage blue, green and white uniforms. And the question begs: "Is the artwork on Luongo's mask a hint of things to come?"

The modern day Canucks' marketing machine has instructed its large army of merchandising retailers to stand by for an announcement on Aug. 1.

"Right now we're ordering next year's inventory blindly," says the owner of a sporting goods outlet in North Vancouver. "All we've been told is that the colours of the uniforms will be blue, green and white, but we don't know what the crest is going to look like. The current killer whale [or orca] jersey, as we understand it, will be kept in reserve and occasionally be used as a 'classic' uniform."


So far, I've learned of six teams that have definite plans to change their logos. I have a source in retail that would probably rather not be named. (Look at me trying to be all cryptic.) Aside from Vancouver and Washington, the other four teams that I know of which will see major- or minor-scale uniform and logo changes are the Boston Bruins, San Jose Sharks, Ottawa Senators, and thankfully, the Tampa Bay Lightning.

We'll follow along this summer and see what happens.

Friday
May112007

Caps Unveiling New Logo June 22

Now that the tournament blog is officially open for business, let's get to the business. We have our first bit of news by way of the Washington Capitals. They are the first team to announce plans for a new logo and uniforms. The Caps made the official announcement of their intentions on their official site — WashingtonCaps.com.


The Caps' official site had this graphic as their splash page during the week following the announcement.

Like the Sabres and Canucks, the Caps are planning a return to the colors they wore originally when they entered the league in 1974. What's with everybody going back to '70s colors? I know style is cyclical, but come on already. You can read the team's press release below.

Washington Capitals to Unveil New Uniforms at June 22 Draft Day Party

April 23, 2007

ARLINGTON, Va. — The Washington Capitals will unveil their new uniforms at a special Draft Day Party on Friday, June 22, held at the Kettler Capitals Iceplex in Arlington, Va. The event will be held in conjunction with the live broadcast on Versus of the first round of the 2007 NHL Entry Draft, which takes place that evening in Columbus, Ohio.

The new uniforms will mark a return to a red, white and blue color scheme — the colors the Capitals wore from their first season in 1974-75 through 1994-95. The Capitals are the first team in the NHL to announce their plans to unveil their new uniforms, which are produced by Reebok and feature the Rbk EDGE Uniform System technology that was introduced at the 2007 NHL All-Star Game in Dallas. The Capitals are the first team planning to have their new uniforms on hand at the NHL Entry Draft.

Further details about the event will be announced in the coming weeks.

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