New Look Coming for Crunch

Say goodbye to this logo. The AHL's Syracuse Crunch will unveil a completely new look on Monday, July 2, according to the Syracuse Post-Standard.

The rebranding efforts apparently come as part of the Crunch's new affiliation agreement with the Tampa Bay Lightning. So presumably, the Crunch will start wearing blue next season and my tongue-in-cheek recolor from the weekend is looking less ridiculous.

Specifically, the article says, "The Lightning deal allows Syracuse to rebrand its look, starting with a new logo and colors it will unveil on July 2." Meaning along with the new colors, we will see a new primary mark. That's probably the best news of all.

But then it may not be all that new. I'm told the Crunch could be looking at something from their history. The franchise began life as the Hamilton Canucks in 1992, moving to Syracuse, New York in 1994. At that point, they introduced the comic book-style logo seen here in purple, gold and green.

Obviously, my crudely recolored version of that logo won't be what we get. But it will probably be the basis. I imagine the new look will be a modern update that looks less like it came off the pen of a cartoonist. But I'm just guessing. I've also been told the new colors are blue, white and silver.

Now the history lesson. I've already mentioned Hamilton and the 1994 relocation to New York. Five years after that, on Sept. 30, 1999, the Crunch entered into an affiliation agreement with the Columbus Blue Jackets and changed their logo and colors to match their new parent club — a full season before the Jackets would ever hit the ice, by the way. That was also the introduction of the abominable snowman ice gorilla.

In 2010, the Crunch hooked up with the Anaheim Ducks and changed their colors again. So this rebranding shouldn't surprise us. The Crunch have a track record of taking on the look of their NHL affiliate. 

Elsewhere in the AHL, the Hershey Bears are apparently getting new uniforms with a redesigned logo. Can't tell you much about the source of this info, so take it for what it's worth. Also expecting a new third jersey for the Wilkes-Barre/Scranton Penguins (no surprise there), so we should certainly keep an eye on these teams throughout the summer for any news.

Loose Threads: New in the Minors

Been a bit slow news wise, lately. But there have been a few new jerseys introduced around the minor leagues I thought you guys might want to talk about. One of the best alternates in the minors has to be this one.

The ECHL's Toledo Walleye have long been mocked for their joke of a '90s-style logo — a toothless fish angrily wielding a hockey stick. (Not really helped by the addition of a Santa hat, currently seen on their website.) But I think they nailed it with this new alternate sweater. Great use of their colors and a classic design inspired by everyone's all-time favorite — the Chicago Blackhawks, who are also their NHL affiliate.

Over in the AHL, former Icethetics concept contributor Aaron Masik designed this specialty jersey for the San Antonio Rampage.

As the team's designer, Masik designs a lot of the Rampage's specialty sweaters. This one (right) was for the club's 8th annual Salute to the Badges Night.

It was worn Sat., Dec. 10 against the Peoria Rivermen, a game which San Antonio won 2-1.

Elsewhere, following the NHL Winter Classic between the Flyers and Rangers (really enjoying this season's installment of 24/7 on HBO, by the way), the sheet of ice at Citizens Bank Park in Philadelphia will be used once more by the AHL.

The Adirondack Phantoms and Hershey Bears will meet on Jan. 6 for an outdoor game. According to the Phantoms' website, both teams will wear special jerseys to mark the occasion.

The Bears unveiled theirs last week. You can see a rendering on their Facebook page. As for the Phantoms, I haven't been able to track down anything yet. Feel free to share a link if you've got one.

AHL: New Thirds for Bears, Stars

While I was away on vacation last week a couple of AHL teams unveiled new third jerseys.

The Hershey Bears announced they are bringing back another retro look as their new alternate sweater for the 2011-12 season. It will make its game debut on Saturday, Oct. 15 for the club's home opener as they host the Norfolk Admirals.

On Wednesday, the Bears tweeted a graphic that showed the design, though an actual photo of the jersey itself has yet to surface. It features the "skating bear" logo that's been seen on a number of sweaters throughout the club's long history.

The Bears previously wore a maroon version of this jersey as their alternate. Presumably they're switching to white to make it easier to wear at home. In the AHL, teams wear dark uniforms on the road, so if a club wants to don a dark alternate on their home ice, they need to work out logistics with the visitor in advance.

Lately, it seems whenever a new Reebok Edge jersey is introduced, the game we play is which NHL team's template is it based on? I'll give you a minute. If you came up with the Buffalo Sabres home/road jerseys, you got it. The colors may be different, but the design is the same.

AHL Stars' new jersey and logoThe Texas Stars are also introducing a new white third jersey this season. 

Like the Bears, the Stars unveiled their new sweater online on Wednesday. But just over a week earlier, they first showed the new alternate logo seen on the shoulder. It's a wordmark that reads TEXAS with a star replacing the X.

Though this week's press release doesn't mention a specific date for the new sweater's debut, it does reference tonight's home opener a number of times. I'll keep an eye out for game photos.

Now a couple of pull quotes. Here's what the team says about the new secondary logo:

The new design was developed in coordination with the Texas Stars marketing department and the official jersey provider, Reebok. The new design will feature a centered two-tone gold star as the ‘X’ in Texas and will be comprised of the team’s existing colors with the addition of a new dark gold. 

“We are excited to unveil the new secondary logo for the Texas Stars,” said Texas Stars President Rick McLaughlin. “The new design is important to our team’s branding and establishing a new way to identify us. The new design looks great and will help us stand out in the league.”

And the new jersey:

The alternate jerseys are primarily white and dark green, with gold accents. The Texas Stars primary logo serves as the jersey crest, while the Stars new alternate logo (unveiled earlier in the off-season) serves as the shoulder patch on the new jerseys. The nameplates will consist of dark green lettering on the backs of the jersey.

The numbers on the sleeves and the backs of the sweater will be dark green with gold trim. The Stars will wear black pants, black gloves and white helmets with their new alternate jerseys.

“We are excited to unveil the new alternate jersey for the Texas Stars,” said Texas Stars President Rick McLaughlin. “The new jersey is an important extension of our brand in central Texas, using a combination of our original logo and our new secondary logo. Fans will be able to identify us in a whole new way.”

This one uses the template of the Phoenix Coyotes' third jersey. It's not a bad look and I like that they're using their actual logo on the front of this one rather than the text they use on their home and road sweaters much like the Dallas Stars.

UPDATE (9:05 PM): The Stars did not debut their third jersey during tonight's 7-0 blowout of the Oklahoma City Barons. Guess we'll have to keep an eye on them over the coming weeks to get a glimpse of it in action. Their next home game is Friday, Oct. 14.

Any AHL fans reading? What do you think of these new thirds? 

The Modesty of the Hershey Bears

Wait, that's not right. I meant "immodesty."

Bears sport Moose patch / photo by Winnipeg Free PressGary Lawless of the Winnipeg Free Press wrote today about how the Hershey Bears are flaunting their recent championship victories over the Manitoba Moose and Texas Stars with patches on their jerseys, reminiscent of notches on a bedpost.

Warning: The rest of this post features opinions you may or may not agree with. Proceed cautiously.

In his article, Lawless thrashes the arrogance of an organization that — despite a rich and classy hockey history — would resort to such childish behavior. I can understand why he'd see it that way. I'm kind of appalled, myself, to be honest.

On the other hand, who says teams have to be gracious in victory? Being classy is overrated. A hockey championship is a long, hard-fought physical/emotional/mental battle. That's just how it is. It's not easy, to say the least. Why should you keep your excitement to yourself when you do win? And on the other side of the coin, who says losing teams have to keep their chins up?

You have bad losers — like the Pittsburgh Penguins refusing to shake hands with the Washington Capitals after their Winter Classic defeat. And you have bad winners — like Penguins fans, who chanted Steven Stamkos' name after an embarrassing fall during a penalty shot amidst an 8-1 Pens victory. Was that necessary? No, but there's nothing wrong with not being classy. This is a sport played by grown men. It's not a debutante ball.

But I seem to have gotten a little off track. I'm not saying it's a classy move for the Bears to brag about their championships by wearing the logos of their victims. I'm just saying it doesn't matter if it's classy. The only thing getting hurt by a patch is feelings. Time to be an adult.

Still... there's a certain level of pettiness that goes with this kind of bravado. If you're going to take the low road, be prepared for the steep drop in respect that follows. And that's what this story is really about. It's hard to have respect for a team that doesn't know how to win well.

That's where I stand. I have no problem with what the Bears are doing, but I certainly wouldn't do it. I'm curious to see how the rest of you feel. Is being classy important to hockey? Do you feel that it in some ways separates our sport from others? Or should we all just get a thicker skin?

AHL: 75 Years of Identity Issues

Over the past two weekends, the AHL has been celebrating its 75th anniversary by calling on its six oldest teams — sort of — to sport special throwback uniforms. Some for the better, others not so much. 

For those of you that enjoy Icethetics history lessons, boy do I have a doozy, but first let's review what these six teams looked like in their retro threads.

Springfield Indians vs Providence Reds

Why is it the Peoria Rivermen should've played as the Indians, instead of the Springfield Falcons? And do the Connecticut Whale really have a better claim to the Reds than the Providence Bruins?

Syracuse Stars vs Cleveland Barons

Plus, are the Buffalo Sabres responsible for killing the Syracuse Stars? And are the Worcester Sharks more worthy of skating as the Barons than the Lake Erie Monsters?

Hershey Bears vs Rochester Americans

And finally, two teams just the same as they've ever been for more than a half-century. What more could you need to know?

All of these questions will be answered. It's time for that history lesson.

When the AHL was formed in 1936, known then as the International-American Hockey League, eight cities were represented, six of which have teams today that took part in the anniversary festivities: Springfield, Providence, Syracuse and Cleveland. Hershey and Rochester joined later but most of the other teams are suffering through an identity crisis of some kind. Let's break this down.

Springfield Falcons

The Springfield Falcons were founded in 1994 so they certainly aren't among the AHL's oldest franchises. But last weekend, they played as the Springfield Indians, who were. In fact, the current Falcons team has no ties to that original franchise, which now exists as the Peoria Rivermen. So how did that happen?

  

The city of Springfield, Mass. has had pro hockey since before the AHL formed. The Springfield Indians were founded in 1926 and played in the Can-Am, or Canadian-American Hockey League, under that name until 1951 when they were renamed the Warriors. That lasted only three years before the club reverted to Indians moniker.

In 1967, the name was changed again, this time to the Springfield Kings. But a classic name dies hard and this time seven years passed before the Indians name was brought back once more. Then finally, in 1994 the franchise was relocated to Worcester, Mass. and dubbed the IceCats. Because it was the '90s and minor league teams did that sort of thing. Not willing to go down without a fight, ex-Indian players were granted a new franchise, now named the Falcons.

The IceCats moved to Peoria, Ill. in 2005 and so goes the story of the Indians franchise. However, the league couldn't very well dress the Rivermen in their old Indians uniforms while hockey was still going strong in Springfield. So the Falcons paid tribute to their city's past in style.

Providence Bruins

The Providence Bruins franchise was founded in 1987 but has only been playing in Rhode Island since 1992. Again, it's definitely not one of the league's original teams. Actually, just like Springfield, this city had pro hockey long before the AHL in the form of the Providence Reds, who are now about to become the Connecticut Whale. What?

  

Just like Springfield's story, it all began in 1926 in the Can-Am. The Providence Reds were one of the eight teams that joined the new International-American Hockey League in 1936. They were successful and stuck around a long time. But when they affiliated with the New York Rangers in 1972, things were changing. And it started with a new arena.

Then in 1976, the team name was changed to Rhode Island Reds. But that would be the team's final season in the Union's smallest state. When the North American Hockey League folded in 1977, the owners of a Binghamton, N.Y.-based franchise, called the Broome Dusters (not kidding), bought the Reds and shifted them about 300 miles west and appropriated their own name for the club.

The Binghamton Dusters became the Binghamton Whalers in 1980. Then a decade later, they were named after their NHL affiliate, the Rangers. In 1997, the team became the Hartford Wolf Pack, and later this year, Howard Baldwin will officially rename them the Connecticut Whale. What a lineage. Ouch.

Once again, the Providence Bruins will only wear Reds jerseys as a tribute to their town rather than their own team heritage — a team which began life in 1987 as the second incarnation of the Maine Mariners and relocated in 1992.

Syracuse Crunch

The identity crises don't end in Providence. The Syracuse Crunch is a franchise only slightly older than the Falcons, having been established in 1992. And would you believe this? The team once known as the Syracuse Stars was actually killed by the Buffalo Sabres in 1970.

  

The Stars' story is long, but not all that complicated. Founded in 1930 as a member of the International Hockey League, the team from Syracuse, N.Y. hooked up with the I-AHL in 1936. By 1940, they were on the move, however, to Buffalo. Renamed the Bisons, the new team was a replacement for the club of the same name which disbanded in 1936 when its arena collapsed.

The Buffalo Bisons were effectively sent to slaughter in 1970 at the announcement of the Buffalo Sabres NHL franchise. They vacated the Memorial Auditorium for the new major league team and that's the end of their story.

Meanwhile, the Syracuse Crunch were founded as the Hamilton Canucks in 1992. After just two seasons in Ontario, the club relocated to New York. Just like the Falcons and Bruins, they don Stars attire not as a tribute to their own past but to their city's and that of the AHL.

Lake Erie Monsters

Once again, we have a club still in its teens masquerading as one of hockey's oldest. The Lake Erie Monsters franchise was founded in 1994 but only moved to Cleveland, Ohio in 2007. The actual Cleveland Barons were founded in 1929 and the lineage of that name can be quite confusing as you're about to learn.

  

The Cleveland Indians were a member of the International Hockey League from 1929 until 1936. However, they were known as the Cleveland Falcons for the last two years in the IHL and in their first season as a charter member of the I-AHL.

The following season, in 1937, the Cleveland Barons were born. And that's where things get interesting. Everything was fine until 1972 when the WHA and the Cleveland Crusaders came along. This spelled instant death for the minor league franchise, which was forced to relocate midway through the 1972-73 season. Unfortunately, they moved to Jacksonville, Fla. so they only got in one more full season before folding. The bloodline ends there.

As a side note, the Cleveland Barons name was revived in 1976 when the NHL's California Golden Seals relocated to Cleveland, forcing the Crusaders to St. Paul, Minn. But the Barons lasted only two seasons in the NHL before disappearing again. Ironically, the players from the disbanded team went to the Minnesota North Stars.

One more attempt was made to revitalize the Cleveland Barons moniker when the AHL's Kentucky Thoroughblades were bought by the San Jose Sharks in 2001 and relocated. Five years later, the Sharks moved the club to Massachusetts and renamed it after themselves. So technically, the only existing team that came claim the Cleveland Barons name in their heritage is the Worcester Sharks.

Yet the Lake Erie Monsters, founded in 1994 as the Denver Grizzlies, donned Barons duds last weekend. The Grizzlies played in Colorado only one season before the Quebec Nordiques announced they were to move there. So the Grizzlies went to Salt Lake City, Utah for the next 10 years.

The club suspended operations for two years while it looked for a new owner, who would then put the club in the home of the departing Cleveland Barons. By the way, don't confuse these Utah Grizzlies with the ECHL club of the same name. They have a long history of name changes and relocations but actually began life as a charter member of the East Coast Hockey League.

Hershey Bears

At last, a true original AHL franchise. Almost. The Hershey Bears joined the I-AHL in 1938, two years after its founding. End of story, right? Not quite.

  

The Bears were actually founded in 1932 as the Hershey B'ars. Then it was changed the following season to Hershey Chocolate B'ars in case the original name was too subtle for you. Then back to Hershey B'ars once again in 1934.

The Bears nickname actually came about by way of New York sportswriters who thought the B'ars name was overtly commercial. Gee, you think? In 1936, it stuck. Officially. And though the Hershey Bears have endured minor uniform, logo and color alterations over the last 72 years, the name has remained the same. 

Rochester Americans

The Rochester Americans didn't join the American Hockey League until 1956, but at least they're not masquerading as some other team just to celebrate an anniversary.

  

Now in their 55th season, the Amerks, like the Bears, have been through logo and uniform changes over the years but have always kept the name. It's refreshing to see that some teams can exist over long periods of time like this. We could all wish for more of them, but that would just make for a much duller history lesson, wouldn't it?

Hope you enjoyed this post, by the way. Spent over two hours working on it this afternoon. But it was rather fascinating.

Update on Sunday · Oct 17 · 2010 | 5:04 PM PDT by Chris

Just did a quick bit of research after posting this. Clearly, not all of the teams wearing throwback jerseys for the 75th anniversary are the oldest members of the league. In fact, that's a rather different list. So who are the oldest six teams in the AHL?

• They got it right with the Hershey Bears (1932) and Rochester Americans (1956).
• The Peoria Rivermen, as stated above were founded in 1926 as the Springfield Indians/Warriors/Kings. They were the Worcester IceCats from 1994 to 2005.
• The Hartford Wolf Pack/Connecticut Whale were the Providence Reds in 1926. Between 1977 and 1997, they were the Binghamton Dusters, Whalers and Rangers.
• The current incarnation of the Hamilton Bulldogs were founded in 1969 as the Montreal Voyagers. They were the Nova Scotia Voyagers from 1971 to 1984 and the Sherbrooke and Fredericton Canadiens between 1984 and 1999. From then until 2002, they were the Quebec Citadelles.
• The Milwaukee Admirals were founded as an amateur club in 1970. The didn't become a pro team until 1977 when they joined the IHL, so if you only want to count pro seasons...
• In 1972, the Binghamton Senators were founded as the New Haven Nighthawks. They changed their name to Senators in 1992 when Ottawa joined the NHL then moved to Prince Edward Island the following year. They shut down in 1996 and were resurrected in 2002 in New York.

Seems like I need to put together a history section for Icethetics pretty soon.