Official: NHL All-Star Jerseys Revealed

2011 All-Star jerseys / from WRAL-TVThis morning on WRAL-TV, the 2011 NHL All-Star Game sweaters were officially unveiled in the host city of Raleigh, North Carolina.

Carolina Hurricanes marketing director Doug Warf stopped by the station's studio to show off the new jerseys. In his segment, he talked about some of what went into designing them:

• Colors, six of them, were selected because they represent the majority of teams in the NHL. (At least they kept black out of it.)
• NHL shield was used as the crest because we won't know the team's names until the captains are selected. (Which we knew already.)
• Warf says the captains will be picked a week from today on Jan. 18.
• Red team is "home" while blue team is "road." Warf doesn't say how that was determined since the dark jersey is typically worn at home in the NHL. (Maybe because the host team color is red?)
• Reebok is trying new things. Oh geez.

This unveiling comes just a day after we got an early look at one of them here at Icethetics. Now we're able to have a good look at both of them.

2011 NHL All-Star replica jerseys / from NHL.comAs predicted, the blue sweater is the inverse with all of the same design elements as the red one. Aside from the colors, the main difference between the two is that the All-Star patch is on the left shoulder of the blue jersey while it's on the right shoulder of the white one. 

The league confirms the opposite shoulder will bear the player's home team logo. That article also contains more details about the uniforms including Reebok's new Smoothfit numbering and lettering. Good luck buying an authentic customized jersey.

As a side note, the more I see the red jersey, the more the lighter shade starts looking like pink. But I'm sure it'll look fine under the lights on the ice. Well, I hope. Also today, with just 17 days until the Fantasy Draft, the full 42-man All-Star roster has been announced. Half of that group has never been to an All-Star Game before, so that will be fun.

Who do you think the players will pick as captains? And who do you think the captains will pick? Or instead, if you were an All-Star captain, who would you pick? List your rosters below (paragraph form with commas please, bullet lists will be deleted). And don't forget to tell us what you think of the two sweaters.

Update on Tuesday · Jan 11 · 2011 | 1:00 PM PST by Chris

Authentic 2011 All-Star jerseys / from NHL.comJust to clear up some confusion, the images of the jerseys above show the Premier replicas that fans can buy. The photo to the right shows the "authentic" versions, as seen on Shop.NHL.com.

Some of you have noticed the difference in spacing between the collar and the NHL shield — the area where the sweater number will go on the actual player jerseys.

As I've mentioned before, these images are not true photographs of the jerseys. The are simply meant to advertise a product. The process starts with a photo but most of the elements, including the crests and patches, are added in later with Photoshop.

To demonstrate this, look at these two different sweaters and notice all the little details like the creases and folds. There's no way you can take two separate photos and end up with exactly the same creases. Just not possible. So one photo is taken and the colors are altered to match the product.

What I'm saying is don't expect these to be dead perfect. We'll probably have to wait until we see a player's actual jersey before we know the exact arrangement of everything.

Update on Tuesday · Jan 11 · 2011 | 11:46 PM PST by Chris

All-Star jersey chest numbers / from NHL NetworkWhy wait? Our buddy Glen C. tweeted this image which shows the numbers on the front of the new 2011 All-Star uniforms.

Certainly an unusual placement for a sweater number. And most of the comments you're going to read here will be nothing more than horrible hyperbole.

So for something different, I'm going to tell you why All-Star Game sweaters should be bold and different. For one, it's the league's only chance to get you outside of your comfort zone.

They're worn one time (maybe twice) and then they're gone. But for that short interval, they have the attention of every hockey fan in North America and they get to grace the backs of the sports most talented.

Don't misunderstand, I love the traditional look the brought to Minnesota in 2004, but I'd hate to see it every season. I'd rather see the league's All-Star designers draw outside the lines once a year and give us something new and exciting to look at for a change. Every third jersey is starting to look the same now.

So I challenge every commenter to tell us what you like about these jerseys. And sure, you can't be a smart ass about it, but no one will be impressed. Let's get outside that comfort zone and recognize that once a year it's refreshing to see something unique. Not every jersey has to be based on the limited sweater design sensibilities of the 1910s.

Exclusive: Red All-Star Jersey Surfaces

Red 2011 All-Star jersey / exclusive to IcetheticsJust last week I shared some details of an early sneak peek I got of the 2011 NHL All-Star Game uniforms.

Today, a loyal Icethetics reader emailed in a photo of the red team's jersey. I'm told the sweater was found hanging on a rack inside a Pittsburgh sporting goods store. You can see some Penguins jerseys beside it.

I don't want to reveal where exactly this was found as I'm not looking to get anyone in trouble, merely to show you guys. A few observations based on the photo:

• The gaudy Reebok patch on the front tells us this is a Premier replica jersey, not an Authentic one like the players will wear.
• The collar is a style we've never before seen on a Reebok Edge jersey. Nice to see something fresh.
• The red NHL shield fits perfectly with what was posted last week, but because this isn't a customized jersey, there's no number above it.
• There appear to be red stars spaced out around the bottom of the sweater just above silver and maroon stripes.
• The arced pinstripes on the lower part of the sleeves resemble what I was trying to describe as the design inside the numbers on the back of the uniform.
• And the All-Star Game logo patch seems to be placed on the top of the right shoulder, not the front as previously assumed.

I still don't have a picture of the blue jersey to share but it's probably a safe bet it will be the inverse of this one. Having seen this, are there any concept artists that care to take a stab at the set? You have my email.

Oil Kings Celebrate Soldiers

Mark Pysyk / photo from Oil KingsThe WHL's Edmonton Oil Kings held their Military Appreciation Day over the weekend and broke out some specialty sweaters to mark the occasion.

On Sunday, the Oil Kings hosted the Kootenay Ice, sporting jerseys made of red and blue camouflage. They're quite a sight, and in case this one picture isn't enough, the team has you covered with a full photo gallery on its website.

I've never seen a camo jersey looking quite like that. Two completely different hues on one uniform. And it may look silly but it's for a good cause. As usual, the sweaters were auctioned off after the game.

The Oil Kings wore special edition Military Appreciation Day jerseys to honour the Canadian Armed Forces, and the game-worn uniforms were then auctioned off. An impressive $7,475 was raised from the jersey auction, with proceeds going to Soldier On, a program that improves the quality of life of injured or ill Canadian Forces personnel and former personnel through physical activities.

That really is impressive when you consider it averages out to more than $350 per sweater. But Canadians do seem to love their junior hockey. Perhaps I too will learn that joy when I finally will myself to a Seattle Thunderbirds game.

Sadly, the Oil Kings lost 2-1 to the Ice on Military Appreciation Day. If you'd like to know more about the event and/or the game, look no further than the team's website.

Timeline of a Connecticut Fail

On Tuesday afternoon, something terrible happened in New England. The AHL's Connecticut Whale unveiled two more jerseys and we were all a little worse off for having seen them.

This story started earlier this year, when the American Hockey League franchise formerly known as the Hartford Wolf Pack assigned marketing duties to Howard Baldwin. How excited we all were by the prospect of resurrecting the Whalers moniker and colors, as Baldwin had proposed.

Even if it was in the minors. And even if it was with Baldwin at the helm. How naïve of us.

Readers were left with no option but to invent new words to express their disappointment. On Sept. 29, this logo (left) was unveiled much to chagrin of anyone with aesthetic taste, along with the name: Connecticut Whale. Uh, didn't you forget the 'S'? we all wondered.

We were indeed horrified by the name and the logo's complete lack of artistic competence. It's a pathetic cross between clip art and something a teenager might draw on a notebook. It really is that bad. And on the day it was unveiled, Icethetics readers were left with no option but to invent new words to express their disappointment.

"It's horr-awful," Connor Hanley commented, "my eyes are bleeding."

On Nov. 24, it got horr-awfuler when a picture of the team's new sweater hit the web.

Connecticut Whale unveil green jerseyYou might say the one saving grace to the new mark would be its use of the tail shape from the original Hartford Whalers logo. But I say that just tarnishes the memory of one of the best logos in the history of professional hockey.

And I do understand the value of marketing to children and the idea of giving a mascot a fierce face, but some teams do it well (Chicago Wolves). Some do not.

If it sounds like I'm being harsh, let's be honest, they kind of deserve it. I get we're talking about the minors here, but it's still professional hockey. Just one rung down from the NHL.

Brodie Dupont / photo by Chris RutschTwo days after the "unveiling," the players hit the ice for the first time as the collective "whale." They skated out wearing green — and not Reebok Edge. This was obviously a rushed job.

Any time a decision is made to fundamentally change a team's identity in the middle of a season, you know things are going to be overlooked. You wouldn't think, however, that would be the jerseys. But Reebok couldn't deliver on time.

Since the forthcoming blue and white home and road jerseys were not ready for game use, the team made its debut in a third jersey, of all things. And actually, I liked it on the ice. Right up until I saw the crest and took a closer look at the stripes.

The green and blue make a fantastic combination on a hockey uniform, one we could really use more of it in the NHL. However, the logo, a topic we've put to bed by now, is bad. And the stripes? Really look at them. Foamy waves?

One could only hope the regular home and road sweaters would be an improvement. After all, how could they not be?

That brings us back to Tuesday, when the new Reebok Edge jerseys were finally revealed to us.

Players model new Whale sweatersJared Nightingale and Lee Baldwin were on hand to model the new sweaters for the media. Perhaps this picture (left) from the Whale's website says the most.

While some might see a silly pose meant to highlight the sport's more physical nature, I see it another way. I see two players scrambling to help each other remove the awful sweaters that have been forced on them.

It's really more altruistic and friendly than it looks.

Seriously, though, I think all of this can be summed up in one succinct tweet by @gonzotherooster:

Nigel Williams modeled the green Whale jersey and got traded. Lee Baldwin modeled the blue jersey and got sent to the ECHL. I see a pattern.

The white jersey made its debut in a pair of home games over the weekend.

Ryan Garlock / photo by Chris RutschIt's just not good. And where did the baby blue come from? No chance we could get some green in the socks or the sweater itself? It's like the Vancouver Canucks with green all over their uniforms but not to be found in the primary logos.

And I hate to keep beating a dead horse, but that is just a terrible logo. Almost any Icethetics concept artist could improve it, and most are not professionals.

In fact, let's do a contest. Who can create the best logo for the Connecticut Whale? Email in your work and I'll make it the next post on the Concepts page.

By the way, great game photos from Chris Rutsch. If only the team gave him something a little better to photograph. You can find more pics on the Whale's Facebook page.

The next road game is Wednesday, so I'm guessing that will bring the debut of the blue sweater. Not that anyone here will be clamoring to see it in action.

One more thing.

Back on that Sept. 29 post, Dave Delisle added, "Some will call it the 'Connecticut Fail' eventually."

Why put off the inevitable?

Tattoo Artist Designs Jersey

Reign jersey by Corey MillerThe Ontario Reign have enlisted LA Ink tattoo artist Corey Miller to design their newest specialty sweater.

The unique red jerseys will be worn on Jan. 23 when the Reign host the Stockton Thunder. The uniforms will then be auctioned off with proceeds going to the American Red Cross.

If you really want to see the intricacies of this design, click to enlarge the image. Despite said intricate details, this is actually a pretty sharp sweater — for a one-off number. Wouldn't want to see it become a habit, of course.

Too often we see what terrible manner of thing can come when a team tries too hard on a specialty jersey. The Everblades' recent holiday sweater comes instantly to mind, but we'll talk more about that later.

Thanks to Vinnie from the Reign for sending along an early look at this sweater.