Coyotes vs Red Wings

	vs
COYOTES		RED WINGS
3-2		3-7

The Aesthetics
Visually, I'm more a fan of the Coyotes logo mainly because of its color usage. The red and white of the Red Wings logo often seems flat to me. Beyond that, it could use an upgrade.
Coyotes

The Nickname
A Red-Winged bird (or a bird of any sort) would be wise to keep itself airborne when in danger to avoid the clutches of a predator like the Coyote.
Red Wings

The Analysis
The wheel attached to the wing in the Red Wings logo has often won this point for that team. And it should be no different here as the Coyotes logo doesn't really make any reference to its home city. The desert colors and feel are nice, but what's to stop anyone from assuming New Mexico or even Las Vegas as the team's locale?
Red Wings

WINNER

2-1

 

Blackhawks vs Coyotes

	vs
BLACKHAWKS		COYOTES
2-4		2-2

The Aesthetics
Looking at these two logos side-by-side, the Coyotes logo is much cleaner. There's a lot going on in the Blackhawks logo, half of which I don't understand. There also isn't a clearly defined color scheme in this logo. There's no question what the Coyotes colors are. An easy point.
Coyotes

The Nickname
Coyotes beware when Chief Blackhawk is wielding a tomahawk.
Blackhawks

The Analysis
What I like about both logos is their ability to just be symbols of their teams. Though I suppose a lay person might thing Indians when they see the Blackhawks logo, the designers got a tough assignment with the name itself. I really hope one day the Blackhawks update their logo, though. Even if its just something they where on their shoulder. I don't dislike the Indian head, but would prefer something cleaner and more defined the color category. I say all this so that you know this isn't a throwaway point. They could've gotten it. However, the Coyotes have already done those things. Remember the team's original logo the year they moved to Phoenix? They've come a long way. And the colors say desert and that's what I mean by representation of the home town.
Coyotes

WINNER

2-1

 

Flames vs Coyotes

	vs
FLAMES		COYOTES
4-0		2-1

The Aesthetics
In an odd twist, both of these logos feel animate to me. I can almost see the flames flickering and hear the coyote howling. That's what you call strong logos. The reason that the Coyotes are getting this point over the Flames is that it feels a little more polished. That's understandable though, when you consider the 25 years difference in the age of the logos.
Coyotes

The Nickname
Fire pretty much burns up everything and if the Coyote couldn't escape the Flames, well, he'd be... toast.
Flames

The Analysis
Here's where we determine the winner of this match. The Coyotes logo is great but on looking at it, you don't really get a feel for where its from. And while you could make the case that the obvious desert colors point us to the southwestern U.S., I'd make the case that the flaming "C" will always stand for Calgary (despite anything I might have previously said that could indicate the contrary). Find me a Calgarian who doesn't recognize it. Or any hockey fan.
Flames

WINNER

2-1

 

Coyotes vs Avalanche

	vs
COYOTES		AVALANCHE
2-0		5-0

The Aesthetics
Brick red and burgundy. Not your common logo colors, but they make for some strong, cool-looking logos. And both logos represent the team name well. You've got a howling Coyote on one side and an avalanche falling down a mountain shaped like an "A" on the other. Who to choose? So I'm going to look at it from a classic perspective. I see the Avs with the same logo in 50 years. The Coyotes? Not so much.
Avalanche

The Nickname
I don't think Coyotes live in the mountains or even cold climates, but if one found himself amidst an Avalanche, it would surely do him in.
Avalanche

The Analysis
Neither logo goes out of its way to represent the home town. The Avalanche logo comes closest with the snow-capped mountain but that just means the team was named well. The Coyotes take care of Phoenix with a reference on the shoulder patch but this competition doesn't take that into account. So as you can see, this also is a very difficult point to award. For the subtle puck and clever use of the team's initial, this point goes the way of the Avs.
Avalanche

WINNER

3-0

 

Canucks vs Coyotes

	vs
CANUCKS		COYOTES
2-3		1-0

The Aesthetics
Both of these logos made their debut within the last ten years and have a few similar elements. The Canucks color scheme is a little more dynamic but the Coyotes logo looks a little more animated. This is a really difficult decision since both logos are just so cool. I would flip a coin, but that doesn't seem fair. If it came down to which logo I'd rather have on my jersey, I'd have to go with the Coyotes.
Coyotes

The Nickname
Canucks may go hunting for Coyotes. It's possible.
Canucks

The Analysis
This is usually the Canucks logo's downfall. Aside from the "C" the logo forms, I can't quite figure out what an Indian-designed orca whale leaping out of ice has to do with Canucks. At least coyotes are common in the deserts of Arizona. But that's not even the point. It's the logo that has to match the name, not the name that has to match the city, necessarily. Now that is a coyote!
Coyotes

WINNER

2-1

 

Kings vs Coyotes

	vs
KINGS		COYOTES
1-1		0-0

The Aesthetics
The similarities in these logos are interesting. Both feature white, black, a deep jewel tone and an off-white color — purple and silver for the Kings, brick red and sand for the Coyotes. I was a fan of the original Coyotes logo so I didn't understand why they'd planned to change it. Still, I wasn't completely disappointed with the result. For me, it wins out over the Kings.
Coyotes

The Nickname
The same way it had the predator killed, the King could easily have one of his minions take out any Coyote that might wish him harm. Easily.
Kings

The Analysis
Okay seriously, could the Coyotes have come up with a better name for the team when it moved from Winnipeg? I doubt it. While I'm not sure what relevance kings have to Los Angeles, it does make a good name for a sports team. The Coyotes get the point just by a slight margin.
Coyotes

WINNER

2-1

 

Coyotes

Phoenix COYOTES

Team Information
Team Colors / brick red, desert sand, black
Inaugural Season / 1996-97 (11 years)
Current Logo / 2003-04 (4 years)

Tournament History

2007 Qualifying Tournament
5-9, 17 pts
Finished 11th in West; 21st overall