NHL Tournament of Logos

Entries in fix it (13)

Tuesday
Sep252007

Thrashers, Here's How You Fix It

The new Fix It series has contemplated jersey repairs for the Vancouver Canucks and Colorado Avalanche. It continues today with some suggestions for the Atlanta Thrashers.

Prior to switching to the light blue jersey full time, the Thrashers actually had a completely different logo for their dark jerseys. In fact, it was this one.

Not bad, but liked the dark blue jerseys better with that logo.

In going through comments about the new uniforms, I got the idea that a lot of folks (mostly those who are not Thrashers fans) don't like the light blue or ATLANTA written down the sleeve. So on a completely different tangent comes this design.

This isn't in the Rbk EDGE cut, but still worth a look, I felt. I like the thrasher head for the logo. In fact, I think that's essentially the logo worn on the pants of the current uniform. I also really like the maroon sweater. Overall, a nice effort. I bet this would make for a very sharp-looking sweater.

Have you guys got any other suggestions for the Thrashers or any other team? Email me at nhllogos@gmail.com.

Next up: Anaheim Ducks.

Sunday
Sep232007

Avalanche, Here's How You Fix It

The introduction of Reebok's new EDGE Uniform System has left a lot of people stratching their heads. If you're among those questioning some of the design choices made here, then this series is for you.

Yesterday we contemplated fixes for the new Vancouver Canucks uniforms. Today we're going to look at the Colorado Avalanche.

Among the complaints for the Avs' new threads was the lack of the zig-zagged, mountain-range like stripes we're used to seeing. In fact, the sleeves even go from blue to burgundy on the home sweaters without so much as a stripe in between. One designer came up with a solution in this rough sketch.

Voila! But Reebok would have us believe such a design is incompatible with the cut of their uniforms. Well, Atlanta and Buffalo seemed to have gotten away with it all right.

No matter. Check out this design.

Personally, I've found that the Blues' new uniform is one of the best of the new crop and even in Avalanche colors it's still pretty damn nice.

When you come right down to it, I think the Avs still escaped with a relatively nice jersey. Seeing Joe Sakic's "C" overlap a big stripe on his shoulder will take some getting used to, but all told it could've been worse.

Any thoughts on improvements to the Avs or any other team's new threads? Email me at nhllogos@gmail.com.

Up next: Atlanta Thrashers.

Saturday
Sep222007

Canucks, Here's How You Fix It

I'm starting another new series tonight — because you know I just love series. In "Here's How You Fix It," I'm going to post Rbk EDGE concept art designed by fans who feel their team's new uniforms are less than stellar. The reason I'm starting with the Vancouver Canucks is because of the sheer volume of work I've gotten for them.

So we'll start with the most conservative and work our way out.

The biggest complaint these jerseys have garnered since August 29 is about the text over the logo on the chest. Along with that is the fact that the logo and jersey colors don't match. The jersey has prominent green stripes yet there's not a hint of green in the logo. This design takes care of both of those problems, it's already so much improved.

Now I say that despite being among the less-vocal group that isn't bothered by the giant VANCOUVER across the chest. So, consider leaving that — we'll just add some green to it.

Either that or move the stick-in-the-rink logo to the crest. Also a good option because now it matches the design scheme of the jersey much better.

But back to the text. What say we dump the logo all together on one sweater and go the route of the mid-90s Pittsburgh Penguins.

But if that's a bit to liberal for your tastes, there's no reason we can't just leave the logo how it is and simply shrink the name of the city. Hell, even a couple of Vs around the elbow might be all right.

Now if you really want to go wild and crazy, among the new logos unveiled by the Canucks as part of their rebranding was the one you see featured on these sweaters.

To me, that is what a logo should be. I'd venture to say it's damn near perfect for this team. I recognize not everyone will agree but that's why you can never make everyone happy with these things. Half of everybody wants to relive the "good 'ol days" while the other half wants to unload a stale image. Personally, I think this makes for a pretty good mix but what do I know?

One thing to note is that the designs above have changed nearly everything but for the striping pattern on the jersey itself. So I'll share one more concept that toys with that.

It approaches the Montreal Canadiens a very small bit, but doesn't work because of the contrast between the top and bottom. You'd never be able to read the number on the back of the sweater. The nice thing this design makes use of is smaller text above the logo on the crest.

By the way, all of these designs and many more can be found in the Concepts Gallery.

What do you guys think? Would any of these be a good fix for the Canucks' Rbk EDGE jersey? Is it irreparably broken or is great just the way it is? Comment below.

Up next: Colorado Avalanche.

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