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Saturday
Apr202013

IceHL 2013 Rebranding Polls

We're now in Week 2 of our 13 Weeks of R&R project. This set of polls will determine which teams will be rebranded this summer. Before you vote, please read the following important notes:

  • Each poll has three options: Yes (major changes), yes (minor changes) and no. It must garner at least 51% of combined "yes" vote to move on (unrounded, so 50.9% won't do the job).
  • IMPORTANT: The two "yes" options will be tallied together. Example results: 32% yes (major), 27% yes (minor), and 41% no. It would appear the "no" vote wins, but the combined "yes" vote is 59%. 
  • The "yes" options are split up only to give would-be designers some direction from the voters. 
  • Remember, a "no" vote means no identity change/update at all this year.

Happy voting!


 
 

 
 

 
 

 
 

 
 

Just like last week, all poll results will remain visible so you can keep checking back with the progress throughout the week. You're also free to start social media campaigns to get your friends and followers to join in the voting. The more, the merrier!

Thanks for taking the time to vote! And if you have any questions at all, please ask.

« Week 3: IceHL 2013 City Polls | IceHL 2013 Relocation Polls »

Reader Comments (26)

I have a couple of questions, what exactly constitutes a "major" or "minor" rebrand? Also, and I meant to ask this in last weeks poll, it seems we have two teams that will be relocating. does that mean we will be choosing from the top two cities from last weeks poll (Toronto and Halifax, I believe) or will we have another city vote using the top 7 cities?

Apr 20 · 4:35 AM PDT | Unregistered CommenterBen M

It seems like you will have a lot of new designs next season...can we just start calling this AHL jr.? ;)

Apr 20 · 5:59 AM PDT | Unregistered CommenterPK

I'm thinking minor would be uniform design.

Major may be logo or even nickname.

Apr 20 · 7:15 AM PDT | Unregistered Commentersimon

I think this is a flawed process, I think at least a 60% vote in favour of rebranding is necessary, because at this rate every team except one or two will be rebranded. I also think there should have been two options only, "yes" or "no". If the vote is then yes, then ask major or minor changes.

Apr 20 · 10:17 AM PDT | Unregistered CommenterVancity

Ben M: Regarding major versus minor changes, it's really more of a guideline for prospective designers from the voters. In my opinion, a vote for major changes will give us free reign to completely overhaul a team's identity, including changing the name, colors and so on. Minor changes would likely keep the same name and colors but perhaps revise logos and uniforms.

Your question about the cities is answered in the Relocation Voting Results post that went up this morning.

Vancity: To a certain extent, the point of this process is to rebrand a bunch of teams. We could limit it to only a few but it would make the project less interesting. All of these logos have been around for five years now so a lot of them could use a refresh.

It's also worth bearing in mind these polls haven't even been open 12 hours. I expect over a thousand more votes for each poll before the week's out (based on last week's voting turnout). All that said, I wouldn't dismiss the idea of requiring 60% for a rebrand if that's what folks want. But I disagree that there would be a significant difference in the voting if there were only two options. It's much simpler this way than having two polls for every team.

Apr 20 · 11:10 AM PDT | Registered CommenterChris

Might be a good idea to put Major and Minor explanations at the top of the polls.

Apr 20 · 2:05 PM PDT | Unregistered CommenterMarch

March: I was only giving my opinion on what they meant. The explanations are open to interpretation. We'll make more specific decisions down the road. But the "major/minor" distinction will help me and future designers understand what the voters are interested in seeing.

Apr 21 · 5:30 PM PDT | Registered CommenterChris

Will the re-branded teams have names nominated next week whether it is a minor or major rebrand? Or is the name nomination only for TFKA (team formerly known as)-Arsenal and TFKA-Renegades?

Apr 21 · 6:35 PM PDT | Unregistered CommenterAndy P

Andy P: Name nominations take place during Week 4 (not next week but the week after) and will include relocated and rebranded teams.

Apr 21 · 8:13 PM PDT | Registered CommenterChris

WHY THE #$%*! DO THE SHARPSHOOTERS NEED MAJOR CHANGES?!!!?!!!
I think it's arguably the coolest logo in the league. DO NOT CHANGE IT!!! IT'S AWESOME!!!!!!

Apr 22 · 2:49 PM PDT | Unregistered Commentermyself

Where is the post where we see the planned weeks and what will happen in each one?

Apr 22 · 3:21 PM PDT | Unregistered CommenterTiwi

Tiwi: In the first line of the post, there's a link to the original 13 Weeks of R&R post. That explains everything.

Apr 22 · 5:17 PM PDT | Registered CommenterChris

Most of the votes aren't going my way! I want DAL, DET, VAN, and WAS rebranded; BOS and MIN minor (Just new jerseys IMO); and MON, NY, SASK, HAM, and CAL to stay the same.

Apr 22 · 7:03 PM PDT | Unregistered CommenterAustin E.

Looks like New York is the only team coming out of this unscathed, and there's going to be major changes for almost every other team. That's a shame. I think every team with the exception of Dallas, Detroit and Vancouver are fine the way they are... in name and logo, at least. Boston, Minnesota and Washington can use some minor changes if that just means their jerseys.

Apr 23 · 11:47 AM PDT | Unregistered CommenterMarch

Folks this is the Minnesota Mammoths owner here, @MattRiegler, @MattyMammoths, and for two seasons now I have had the supreme honor and privilege of running this majestic franchise. We are uniquely designed with a interesting logo, proudly sport the most interesting typography in the League, hell, well even make orange look good, and on top of that, we are named after a species that was truly Giant among Man.

I ask you, I plead with you to PLEASE #SaveTheMammoth . We are not done charging through the IceHL. We are not done stomping down our opponents, and we are most certainly not done with being #WildAtHeart. PLEASE PLEASE PLEASE #SAVETHEMAMMOTH and #VOTENO. Several of the other IceHL owners have shown support, so please show yours as well!

Feel free to contact me on twitter @MattyMammoths.

Apr 23 · 1:47 PM PDT | Unregistered CommenterMatt Riegler - Mammoths

Thank you :)

Apr 23 · 2:15 PM PDT | Unregistered CommenterTiwi

Pete the Pioneer agrees #SaveTheMammoth. The City of Portland backs Matty Mammoth and Vote No, this change must not happen. Changing the Mammoth logo would be a shame, it is a noble beast and deserves to be saved!

Apr 23 · 3:55 PM PDT | Unregistered CommenterJon Bravard

I gotta agree with Matt Riegler, the Mammoths have a great logo - they just need a new jersey that features it more prominently.

Apr 23 · 4:19 PM PDT | Unregistered CommenterAlex

I get the idea behind tallying the Yes's together but why not just have the most votes win because right now it looks like everyone is getting a rebrand. (Except thankfully the Guardians)

Shame because Saskatoon's logo is (I'm sorry) really sharp.

Apr 24 · 7:58 AM PDT | Unregistered CommenterBoss Eric

Just chiming in here from the Wave.

I have to agree with the rest of the IceHL GM's here. Please #SavetheMammoth! Either vote no, or at least vote for a minor change.
It's such a unique color scheme, and a completely underused name.
Honestly, it's probably my second favorite set next to the Nighthawks.

Apr 24 · 8:09 AM PDT | Registered CommenterJon W | California Wave

Thank you for your support boys! Keep up the good fight! #SaveTheMammoth #VoteNO

Apr 24 · 6:58 PM PDT | Unregistered CommenterMatt Riegler - Mammoths

Maybe with Regina relocating, Saskatoon should take the very successful Saskatchewan Roughriders' lead and rebrand into a Saskatchewan team; instead of a Saskatoon team. 1.08 million is much more deserving of a team than 239,000 (Saskatoon) or 210,000 (Regina)

Apr 25 · 8:00 AM PDT | Unregistered CommenterFitzsimmons

Why would anyone want to change the Mammoth? It easily is the best logo in the league. Maybe a slight color change on the logo, like deeper orange tusks, but it's awesome! Nothing to worry about Mammoth, you will never become extinct in our hearts

Apr 27 · 5:58 AM PDT | Unregistered CommenterBren Rosy

I like what the motorheads have going - i wouldn't mind seeing a more "blue collar" color scheme, maybe navy-white or something like that, but I like the name.

Calgary needs to change, big time. What's that other calgary team? the flames? and what was their alternate logo? a horse? with it's hair on fire? right. now i remember.

New York has one of the top brands in the league. keep it.

Apr 27 · 6:45 AM PDT | Unregistered Commenterfeenixx

I completely disagree with the Save the mammoth people. While I do enjoy the name as I do many of these choices I despise the logo. It's way to AHL like which usually means cheap and cartoony. There must be a better classy look out there like whoever created the lagers jersey. I hope alot of these names like the olympiques get to stay and we just get new more classic logos. Down with the cartoony looks.

Apr 27 · 7:10 AM PDT | Unregistered CommenterGarrett

@Fitzsimmons: That's what we're hoping the voters do for us. We'd love to be recognized as Sasketchewan next season!

Apr 27 · 9:46 AM PDT | Registered CommenterTony P | Saskatchewan Snipers

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