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Minor League 3rd Jersey Update

Once again, I'm going to try my hand at posting some third jersey news from the minor leagues. Hope it's at least somewhat accurate.

We're starting with the AHL's Worcester Sharks, who have a new grey third jersey. Below you see Brendan Buckley sporting the rather ugly threads. You know its hard to find a jersey I really don't like, but the Sharks have done it.

Let's hope the San Jose club doesn't try anything like it.

The image to the right shows the Hartford Wolf Pack's alleged third jersey. This one I'm not really sure about it, but people kept sending in pictures, so they can't all be wrong, can they?

Still, it's another one I just don't like. But let's move away from bad jerseys and toward better ones.

Like this one. It's a little nicer. The Manchester Monarchs are introducing a new monochromatic third jersey. There's a joke to be made in there, right? The Monochromatic Monarchs... I can't think of it.

Here, have a look.

Some have wondered whether to expect a similar jersey design for the Monarchs' NHL affiliate Los Angeles Kings when they unveil their alternate next month. I'm going to say no way.

But there's something I like a little more than all of these. And shockingly, it's an ECHL third jersey. The Victoria Salmon Kings introduced this new sweater to celebrate their fifth anniversary. It's very sharp.

I like the multi-purpose V on the front.

I'm a big fan. Better than a choking fish wearing a crown, I guess. (He's choking because he's not in the water... in case you didn't follow my line of thinking.)

As always, I'm happy to post new information, but you guys have to let me know what's out there. I'm pretty retarded when it comes to the minor leagues. I'm trying to get better though. Let me know if I've missed anything.

In the meantime, what do you think of these? Comment away.


AHL Third Jersey Update, Part 4

Part 1 · Part 2 · Part 3

More AHL third jersey news to share tonight, beginning with the Bridgeport Sound Tigers. They've apparently got new white third jerseys with the orange tiger on the front.

And I have a picture.

For reference, Bridgeport's regular home jersey is orange while their road sweater is blue.

The other team I'm reporting on is the Chicago Wolves. But they're kind of an enigma. From the photos I found, it looks like they've been using this white third jersey since last season.

If any Wolves fans are reading, maybe you can fill us in. Were the Wolves actually the first to sport a third jersey in the Rbk EDGE era?

And what's all this with white third jerseys? The regular white jersey for Chicago has the primary logo on the front instead of the text.

As always, if you've got a tip on AHL third jerseys, email me and I'll be happy to post it.


AHL Third Jersey Update, Part 3

Part 1Part 2

In my continuing effort to expand Icethetics beyond the NHL, I have a few more tidbits on third jerseys in the American Hockey League — with a nod to my buddy Mike for helping out with the research. We'll start in Binghamton.

This is kind of a funny story actually. I first reported on the B-Sens last month when an interest not-so-new logo cropped up. Did some investigating and determined it was a one-time deal a couple years ago.

Now that story's changing. Could that logo be on the new third jersey for the Binghamton Senators?

Mike, who shot this picture, tells me he's "seen it in photos on a black third jersey. But [it] looks like they have made the switch from the 'big chin' logo to that third logo on their away jerseys. I'm not sure about there home ones."

So this is a case where I'm not sure whether we're looking at a third jersey or a new logo on a regular dark jersey. Sorry to leave this one so open ended.

The Rockford IceHogs are taking the lead from their NHL affiliate, the Chicago Blackhawks, for their new third jersey. And by taking the lead, I mean copying almost exactly.

Here it is, in all its pork chop glory.

Shoulder patches are different though. Guess the Indian head just wouldn't go with the whole look. Pig gnawing on a hockey stick, etc.

Finally, the Lake Erie Monsters will allegedly have a black alternate sweater this season. No pictures at this point, though. But Mike's on the case.

He writes, "I was on the message boards for the Lake Erie Monsters. I came across a thread about their thirds for the upcoming year. Two people on there said that a photo was passed around and described it a little. It’s not too informative but I was looking around and then I remembered the Avs' Rbk [EDGE] jersey. It seems to fit the bill. So I made this concept based on the Avs' jersey. I think it looks sweet in black."

So there you have it. And as always, should any more news come my way, I will continue to use Icethetics as a proper dispersal device.

By the way, my apologies on the lack of updates the last two days. I've just been absolutely slammed with other work. But not to worry, I have big plans for Icethetics and a big change is coming. I know Icethetics has only existed for four months (technically), but it's about to get so much better. Even I'm excited about it! I can't wait to tell you all about it.


AHL Third Jersey Update, Part 2

This weekend, I wrote up a bit about new third jerseys around the AHL — something I didn't get to as part of the Icethetics Season Preview. I've got more, thanks to some awesome readers.

The Hershey Bears are going the simplicity route with minimalist text across the front of their third jersey. You'll have to forgive the picture quality. Cell phone cameras... what can I say?

Psst... how about that California Seals towel in the corner of the picture?

Anyway, next to it is the Portland Pirates' new third jersey — different from their regular red jersey in that it has much less black and new silver piping. Looks a little plain, but it's got that slug on both shoulders.

If any other new third jerseys turn up, let me know and I'll post them here.


AHL Third Jersey Update

I've been meaning to update you guys on the AHL's new crop of third jerseys. But like I've said, the AHL really isn't my thing, so my coverage isn't exactly comprehensive. However, I have news on a handful of teams.

We got our first look at the third jersey for the Wilkes-Barre/Scranton Penguins via their official web site a couple months ago. I've since been provided with this graphic — which more clearly shows just how dull it is.

Interesting how this club has abandoned its own colors, adopting its NHL affiliate's. The AHL Penguins are black, gold and red. Why the blue? A rumor out there suggests that when the Pittsburgh Penguins move into their new arena in 2010, they'll abandon the gold completely for a new blue-based look — a throwback perhaps to their original sweater colors when they joined the NHL in 1967. Will the Wilkes-Barre/Scranton franchise join them?

The Worcester Sharks will don a new third jersey this year. (By the way, this is an update to the previous incarnation of this post where in the information I had was wrong.)

The Sharks have a description of the jersey on their official web site.

The Worcester Sharks will sport a special third jersey this season! The third jersey is grey in color with “SHARKS” written diagonally across the front of the jersey. The jersey has laces on the neck line to secure. The Sharks will debut these special third jerseys when they host the Bridgeport Sound Tigers on Saturday, October 25th. Make sure to check back at for more information and a preview of the new jersey!

I really don't think this one is even worth dignifying with a mention, but it's my job. The Toronto Marlies are doing exactly what Todd McFarlane said not to!

Sure, maybe it isn't the cutest puppy you've ever seen, but it sure isn't menacing either.

And you guys know how hard it is to find something I don't like. Poor Marlies fans. I just hope they don't wear it too often this season.

The Philadelphia Phantoms are next on my list. I got any email from a fan saying a sweater he recently bought will be the club's third jersey.

He even sent along a picture of the new purple uniform.

See, Los Angeles Kings, it doesn't look so bad. Maybe without the orange. It's always Halloween if you're a Phantoms fan, I guess.

The Milwaukee Admirals will join the ranks of AHL teams with a third jersey for 2008-09 — going with the fashionable powder blue. Not that it matters, but I like this jersey a lot.

It's got the whole pirate — peg leg and all — instead of the skull alone.

Hmm... is he using his amputated foot as a hockey stick? That is one hardcore pirate.

We'll finish up tonight with the Hartford Wolf Pack. Back in March, they held a contest to have fans design the 2008-09 third jersey. Unfortunately, that page of their official web site no longer exists — but Google saves everything.

I got an email from a fan saying the Wolf Pack was supposed to unveil that third jersey yesterday but still have yet to do so. Sadly, I can't help. I didn't even know there was an unveiling planned so I'm not sure why it didn't happen. I'll keep my eyes peeled though.

If there are any other AHL third jerseys out there, send me pictures and I'll be sure to make note of them here on Icethetics.


What Makes A Good Logo?

I was perusing some old issues of The Hockey News this morning. They're from almost a decade ago when I used to have a subscription. I was looking at the logo rankings for 1999 but something stuck out. I came across an article that has just as much relevance here at Icethetics today as it did then.

Todd McFarlane, creator of Spawn, is a great artist and a huge hockey fan — the essence of Icethetics. For those who don't know, he designed the Edmonton Oilers' third jersey logo you see on the left.

McFarlane was interviewed for this piece I was reading and was asked what he thought would make a good logo. So he came up with five guidelines. You can read the article below.

There's something about the Huntington Blizzard's logo that gives Todd McFarlane a chill.

Turnabout is fair play because McFarlane has been giving readers of Spawn comic chills for years. The Calgary-born artist has created a multi-million dollar entertainment and production industry sparked by his skill at drawing riveting images.

So, who better to evaluate logos than McFarlane? A self-professed hockey fanatic, he jumped at the chance to offer his two cents in THN's seventh annual minor pro hockey logo ranking.

In discussing the logos, McFarlane spawned five guidelines:

  • Cartoony characters with hockey paraphernalia are silly. "A Solar Bear with RayBans? A Stingray with a stick? Why not have a Pirate with a knife instead of a stick in his mouth? So many of these logos would've been better if you get rid of the stick."

  • The primary logo should be clean and uncluttered with words. "I'm pro image. Keep the city and nickname in the secondary logo or on a shoulder patch. The words are bigger than the icon in a lot of cases."

  • Ditch the cartoon characters. Consider the audience. "Two groups of fans attend games: children and adults. Kids are outnumbered five to one and it's the adults who buy the merchandise. They're more likely to buy if it's a cool logo. Plus, it's hard to determine what's cool for kids. What's cool for a seven-year-old is definitely not cool for a 12-year-old."

  • If you have to sell out and go with an animal caricature, "pick something menacing. Not a fish or a bird or a puppy. Be intimidating. Or at least be regal rather than dumpy."

  • The logo should be big and bold. "You should be able to distinguish it even from the nosebleeds or on TV from your couch. Too much detail just adds to the clutter."

—Brian Costello

By the way, I'd link to this article if I knew it existed somewhere else in cyberspace. I literally retyped it from the old worn newsprint where I read it.

So, all you graphic artists out there, keep these tips in mind, not only when designing logos for the IceHL, but in all your future designing ventures.

Now, I'm not done with McFarlane yet. THN got him to make a best/worst list of minor pro logos for the 1999-2000 season. That would include the AHL, IHL and ECHL. I've built graphics so you can see the logos and make your own judgments.

McFARLANE'S BEST: Huntington Blizzard (ECHL), Hamilton Bulldogs (AHL), Houston Aeros (IHL), Johnstown Chiefs (ECHL), Hartford Wolf Pack (AHL), Chicago Wolves (IHL), Louisville Panthers (AHL), Florida Everblades (ECHL), Pee Dee Pride (ECHL) and Michigan K-Wings (IHL).

McFARLANE'S WORST: Greenville Grrrowl (ECHL), Toledo Storm (ECHL), Dayton Bombers (ECHL), South Carolina Stingrays (ECHL), Saint John Flames (AHL), Hershey Bears (AHL), Mississippi Sea Wolves (ECHL), Trenton Titans (ECHL), Jackson Bandits (ECHL) and Mobile Mysticks (ECHL).

I wonder what he'd say about the Stingrays today and how his best/worst lists may have changed in the last 10 years.


Icethetics Season Preview, Part I


The Icethetics Season Preview begins today. All week, I'll do my best to get you caught up with what's new in the world of hockey as it pertains to the right side of your brain.

I consider specialty logos to be those that get sort of a one-time use — commemorative, tribute logos; anniversary logos and the like. And obviously there's no better place to start for the 2008-09 season than the Montreal Canadiens.

The Habs are launching a 100th birthday celebration that will span two seasons. For the event, they've created two logos.

The logo on the left can be seen on the right shoulder of Canadiens' home and road jerseys this season as well as doing double duty on the ice in the Bell Centre (more on that tomorrow). The one on the right will be featured on the the right shoulder of jerseys worn on Centennial Jersey Night — which brings us to our next logos.

On the eight Centennial Jersey Nights throughout the season, the team will don four different retro style sweaters, twice each. These jerseys will also feature the logo from that era.

The logo on the left is from the 1912-13 season. On the right is the 1915-16 logo. The Canadiens will also have throwbacks from 1945 and 1970, seen below.

The 1970 logo, right, is no different from the team's current logo — which is a cleaner version of the 1945 design, left.

The Habs aren't the only NHL club with a special anniversary this season. The Edmonton Oilers are celebrating 30 years — despite having been in existence for 37.

The Oilers were one of four teams that joined the NHL when the WHA folded in 1979.

Interestingly, all four were formed in 1972 but only the Oilers remain in their original city. The New England Whalers have become the Hurricanes (who celebrated 10 years last season), the Quebec Nordiques are now the Avalanche and the Winnipeg Jets are now the Coyotes. None of those three franchises are doing anything to mark their 30th year in the NHL.

Having said that, no other NHL teams are introducing anniversary logos this season. But for the record, this year is the 10th anniversary of the Atlanta Thrashers.

That brings us to the AHL. The Wilkes-Barre/Scranton Penguins have introduced a simple logo for their 10th anniversary. It features their skating penguin over a gold X with the years 1999 and 2009.

Oddly enough, this franchise has existed since 1981 when it joined the AHL as the Fredericton Express. In 1988, they became the Halifax Citadels and then the Cornwall Aces in 1993. But operations were shut down in 1996. The Pittsburgh Penguins resurrected the organization and moved it to Wilkes-Barre in 1999 — which is the year they count as their first.

The Norfolk Admirals are celebrating 20 years. This is interesting because for the first 11 years of its existence, the team played as the Hampton Roads Admirals of the ECHL. They were admitted into the AHL as an expansion franchise in 2000.

The anniversary mark incorporates a major element of the Hampton Roads logo — the large yellow ship anchor — yet stays true to the Norfolk logo and the addition of blue to their color scheme after becoming an affiliate of the Tampa Bay Lightning.

Speaking of the ECHL, a couple of teams are turning 15 — last year, technically. The Charlotte Checkers and South Carolina Stingrays joined the ECHL in 1993 and so started their 15th anniversary celebrations last year.

On the left is the Checkers' logo — introduced last year — and the Stingrays logo on the right, which is new for this year (I believe). Both logos come with a completely new branding for the teams. We'll get a look at their new logos on Wednesday.

Back on the NHL side, the Columbus Blue Jackets are honoring their late founder and owner John H. McConnell who died in April.

It's a sharp logo bearing his initials, a silver star and red stripes. The logo will be used as a patch on the team's jerseys this season.

There's more information on the Blue Jackets' official web site.

We can't forget about those all-star game logos. Along with their centennial celebrations, the Montreal Canadiens will host the 2009 NHL All-Star Game. English and French versions of the logo have been released.

It's a cool design that tries to play off one of the 100th anniversary logo (see above). It also features the Habs' famous CH logo in full — a rarity among all-star logos since 1993, which typically feature only small elements of the host team's crest.

We can't leave out the minor leagues. The AHL's All-Star Classic will be hosted this year by the Worcester Sharks and the Reading Royals will host the ECHL's All-Star Game for the second time in four years.

And that about does it except for one thing — a special logo for a special event.

The Winter Classic will be held at Wrigley Field this season and feature the Chicago Blackhawks and Detroit Red Wings. The logo, left, works in the famous sign at the old ballpark.

For the game, the teams will don classic vintage sweaters — the Hawks in black and the Wings in white. I'll share pictures as soon as they surface.

Almost forgot a couple. Just like last year, the NHL is premiering its season in Europe.

On the left is NHL Premiere Prague featuring the Tampa Bay Lightning and New York Rangers. On the right is the Bridgestone-sponsored NHL Premiere Stockholm featuring the Pittsburgh Penguins and Ottawa Senators.

Now, I'm only human, so if you think I missed anything, shoot me an email and I'll be sure to add it. Otherwise, that wraps things up for the first day of the Icethetics Season Preview. See you back here for more tomorrow.


Around The AHL

I don't plan to make a habit out of it, but I was just catching up on some news around the AHL. I'm more of an NHL guy but I figured there might be some stuff out there of general interest. Came across a couple of things.

A reader recently pointed out an unusual logo currently appearing on the Binghamton Senators' official web site. He noticed it in NHL 09 and wondered if it was a new logo the team plans to use.

Did some quick research and found that this is a specialty logo designed by a local artist for the B-Sens for an Ottawa-themed jersey almost two years ago. The jerseys were worn on February 23 and 24, 2007. It looked like this.

As far as I know, there are no plans to recycle the logo this season, but then I don't really have my finger on the pulse of the AHL. If any Binghamton fans have heard anything, let us know.


The Norfolk Admirals — affiliate of my Tampa Bay Lightning — unveiled a 20th anniversary logo a few weeks ago. It incorporates blue into the logo which the primary lacks despite being on a blue jersey. The blue was added to the team's color scheme when they hooked up with the Bolts.

I don't know how or if the Admirals plan to make the logo part of their uniforms this season. I would assume there will be a shoulder patch. But for sure, folks in Norfolk (ha) will see it on a lot of promotional materials.


The Bridgeport Sound Tigers are going green! No, they aren't changing their colors despite what the image below might suggest. That's just a Bridgeport PR guy having some fun. Everybody wishes they had Photoshop skills.

No, they mean "going green" in the sense that they're saving the environment. Anyone who works in media or has been in the media box of any hockey arena knows about the stacks of stats sheets you get handed when you walk in. You've easily wasted an entire ream of paper after a few days worth of games.

To help curb the tree-killing, the Sound Tigers will begin offering all of that information on reusable USB drives.

Sounds cool to me. Makes you wonder whether the NHL will join up.


I know the season hasn't begun yet and these may just be preseason jerseys, but it seems NHL 09 had the jersey designs wrong for the AHL's newest team — the Iowa Chops. The image below, a still from the game, shows sweaters based off the design of the Anaheim Ducks, with some colors changed.

On the Chops' official web site is the following image which shows a jersey that looks nothing like Anaheim's. It also lacks the obnoxious CHOPS text beneath the logo.

Now this may or may not be the actual jersey. The story it's attached to is talking about a rookie tournament. But this is why I don't inherently trust video games for accurate jersey depictions.

Anyway, that's all for this afternoon. If there's anything I missed, feel free to email me.


Admirals AHL Logo Game

I was surfing around tonight when I stumbled across something kind of funny. I happened to click on the Milwaukee Admirals' web site. (Can't remember what for. Usually I have no interest in the AHL.) In the Fans section of their site is this funny little Flash game based around AHL team logos.

It's called Logo Face-off and you can find it here.

Basically, you control the goalie with the arrow keys on your keyboard, moving him left and right. Various team logos are falling down at various speeds and your goal is to catch all the Admirals logos. Weird because as a goalie you shouldn't be stopping your own team, you should be stopping everybody else.

I don't know how long this game's been there or how long it will stay, but if you're bored, it's a decent way to kill a few minutes.

For the record, I got 74 points.


Improving On The Chops

Two weeks ago I posted the new name and logo for the AHL's Iowa franchise — the Iowa Chops. While the name remains an abomination, someone actually came up with a decent concept logo.

This is a great example of how you can create a great logo even when saddled with a crummy name and overused colors. Too bad it will never see the front of a jersey.

For reference, this is what the Chops are actually using.

Thanks to Charlie for the tip!