Flames Developing Third Jersey

According to an article in today's Calgary Sun, the Calgary Flames will sport a third jersey for the 2009-10 season. They're keeping the design under wraps until next fall.

Sun writer Steve MacFarlane spoke with Flames president Ken King about the new sweaters.

Excited, maybe even a little nervous, you'd think it would be tough for Ken King to keep the new design under wraps for an entire year.

After speaking with the Calgary Flames president about a third jersey the team is going to launch next fall, there's little doubt King will be able to keep the secret.

Four franchises have unveiled new alternates, with another 14 rumoured to be doing the same in the near future. King confessed the Flames are in the final stages of putting theirs together, but was tight-lipped about the new look.

"It's pretty much complete," said King. "We're working on one aspect of one shoulder patch that we're figuring out a little bit, but the rest is complete. It's 95% complete."

So the Flames will join the Minnesota Wild who are also rumored to be planning a third jersey for their 10th anniversary next season.

I hate to copy so much from a single article, but this is a good one filled with lots of new information. MacFarlane went into a little more of an explanation about what to expect from the new design. Sounds interesting.

Hazarding a guess after grilling a few people who have peeked at the new threads and trying to read between the lines of a 10-minute talk with King, the Flames sound like they're putting together something of a departure from their Flaming C design that has become a best-seller.

Not quite an out-of-nowhere fire-breathing horse head — the last crest to adorn an alternate jersey in Calgary — but definitely a new twist.

"It's a different look," said King. "We like to think we've got a reasonable feel for our audience. You look at what other people do. You do look at what the trends are. You look at what you're working from and then what you do is try and come up with something that isn't a compromise.

"You also have to have some courage."

They could make a return to a black base like the horse head sat on, or put the new logo on a classic look similar to one from their past.

"We took a lot of colours into consideration," said King, apologizing for being unable to reveal more. "We looked at black and we looked at red and we looked at variations of them, and I think we settled on something that will work."

Confident as he is the public will approve, King says the venture is always a little scary.

"I'm pretty comfortable, pretty confident people will appreciate it."

I like the idea of third jersey introducing third logos. The idea is that it's something different for the fans to look at on a given night. The Bruins didn't seem to understand this notion at all.

I'll start keeping a list of rumored third jerseys for 2009 once we get them all unveiled for this season. And for whatever it's worth, I'll level my guesses for next year's crop of thirds. Aside from the Wild and Flames, I'd bet on the Avalanche, Predators, Rangers and Capitals.

Freak Out Friday XLII

Freak Out Friday is finally back! After taking six weeks off, everybody's favorite series is making its' big return today. For those of you who just joined us in the last six weeks, take a look at some past Fridays. Some of the best ones were on the old blog. Basically, I take the opportunity every couple of weeks to showcase some of the weirdest and craziest concept art that turns up in my inbox.

Now, we're starting back up with an easy one. What did we last make fun on Freak Out Friday and what do we make fun of the most? Could it have been the Mighty Ducks' mid-90s third jerseys? What if they mated with the Kings?

Sticking with California for a moment, imagine if the Sharks went in an entirely different direction with their logo design.

That's not even the best one, and you'll notice that the majority of today's Freak Outs come by way of David Delisle who, while doing excellent work, sure ends up with some odd stuff.

Last month I featured a blog that was holding a competition to design the best Hurricanes/Whalers hybrid jersey for the franchise's 30th anniversary.

That's so scary it's actually good. And to all of you who think the Hurricanes' logo looks like a toilet flushing... this logo brings back memories of when my first goldfish died.

The Flames will be our next topic of discussion.

Check out that logo in the middle. The more astute among you will notice some things hiding in plain sight. The less astute will just be amused by this.

The Blue Jackets are next on our hit list. All this time and no one's ever made a concept showing jerseys that look like blue jackets. Until now.

How would that not get your team laughed off the ice?

Finally, a combination of odd designs by our new buddy Dave.

Yes, we get it. There are a lot of cabs in New York. By the way, the record needle on the end of a hockey stick is pretty funny.

One more thing, which isn't related to hockey but still funny. Kurt Snibbe of ESPN.com's Page 2 had some fun messing with NFL logos last week. I highly recommend a look even if you don't like football.

And that's all there is for this 42nd edition of the Freak Out Friday. I hope to be back in two weeks with a new crop of the ridiculous so make sure you guys keep them coming.

Jerseys For Your Tuesday

I've had a few jersey concepts sitting around that I thought I'd share this afternoon. I wanted to start with the Montreal Canadiens — who, according to a few sources will have a number of vintage sweaters throughout the season to celebrate their centennial. Using some past looks, one designer came up with this three.

Solid if not a bit boring.

Notice the name on the back of that one.

And those stripes are making me hallucinate.

Moving to the west now, we've got a cool concept for the Stars.

Seems that Bruins jersey would work for just about any team with a little recoloring. And while we're on new colors, when Matt did his Dallas rebrand, a couple of people brought up the idea of using Cowboys colors. Here's how that might manifest itself.

It's not bad but a little to close to my Lightning, you know?

And speaking of the Lightning, they're currently facing the Flames in the Center Ice Tournament — last day to vote on that poll, by the way! Here's a Flames concept jersey with their original colors and an interesting new alternate logo on the shoulders.

It's not the outline of Alberta I'm impressed by, but the small flame within it. Anyway, keep the concept art coming. We've also got a Wallpaper Wednesday tomorrow. Get excited!