Bruins, Stars Set To Unveil Alternates

Confused? You're not alone.

For weeks I've been assuming the the Boston Bruins unveiled their new third jersey when Milan Lucic wore it in front of season ticket holders at the State of the Bruins event. I now have new reliable information that says that was not the "official" release of the sweater.

In fact, the Boston Bruins will officially unveil their third jersey on Monday, November 24. I don't know any details regarding plans for this unveiling, but I do know the team has plans to show the new alternate sweater to fans and the public on that date.

I'm now considering the pictures from the State of the Bruins event a "leak" — which is technically what it was. The team never officially released photos of the jersey. The photos we had were taken by people in attendance.

Confusing, I know. We've already seen the Bruins third jersey (multiple times!) but I'm big on getting my facts straight. The fact is, the Bruins have not unveiled their third jersey and they won't until November 24. When they do, I'll add them back to the unveiled list. And who knows, maybe they'll have made a change or two to the design we last saw.

Now, about the Dallas Stars. Several fans have emailed in to say that they've seen messages appearing in the American Airlines Center on the scoreboard confirming the Tuesday, November 18 unveiling date.

No details on what it will look like, but here is one email I received from a reader.

I was at the Stars game last saturday and on the jumbotron they had an ad for their charity luncheon, which is November 18, and they said that those who go to the luncheon will be the first to see the new third jersey. So, November 18 is definitely the date for the unveiling. I thought that you'd like to know.

Both the Bruins and Stars dates have now been added to the Countdowns in the sidebar.

Helmets Fighting Cancer

A couple of people wrote in asking about the stickers appearing on the backs of players' helmets. Since the Vancouver Canucks seem to be a hot topic as of late, I'll use them in my example.

For most teams, players are wearing two decals on the backs of their helmets. On the right, the NHL shield and on the left a square logo you can only make out up close. It's the Hockey Fights Cancer logo. However, for the Canucks, they're wearing both decals on the right side while they wear a tribute decal for Luc Bourdon on the left.

That's the back side of Alex Burrows, demonstrating this quite nicely. Goalie Roberto Luongo isn't bothering with the NHL shield but he does have the HFC and LB decals on the back of his mask.

And while we're on the subject of Luongo, he's either got a second mask or he repainted it to make the C on the chin white instead of blue.

Luongo was named captain of the Canucks but league rules prevent him from wearing the C on his chest.

Back to helmets for a moment. A couple other readers noticed that the Dallas Stars have made some modifications to the logo on theirs.

The green star within the gold star appears to have gone away in exchange for a large gold star on the black helmets.

Meanwhile, I can't tell if the star on the white helmets is still green or has been switched to black. Not enough good photos out there. But many have asked whether this is a sign of things to come in Dallas. Will the green go away completely, forever severing ties with the North Stars? I sure hope not.

By the way, the wait is almost over for Part 6 of the Icethetics Season Preview. It's coming this weekend.

New Third Jersey Rumors!

I know the real reason you're here checking Icethetics tonight. It's to see if I've got any new third jersey scoop. It's your lucky night. I've got some new information to share regarding what some of the yet unreleased sweaters will look like.

As always, the source shall remain anonymous — so take it for what it is. But how many times have I lied to you?

This person got a look at the jersey designs on a piece of paper and compared what he saw with what Howard Berger saw. There's some interesting stuff here.

Is this the logo that will be on the front of the San Jose Sharks' third jersey? I'm told that it will indeed be black but instead of featuring just the full-body shark logo, it will actually be the new shield logo introduced last year — which includes the full-body shark.

My source writes, "This jersey disappointed me, it isnt just the black with the traditional shark. It is black, yes, but it uses the full body shark inside the shield design. With the orange and black script reading 'San Jose' across the top with the sun design."

Personally, I loved this logo from the moment it was first unveiled last year and would be thrilled to see it front and center on its own jersey. Is this true? I don't know. But I sure hope so.

We're continuing to hear that the Los Angeles Kings' third jersey will in fact be black and white with this logo — in black and white, no purple. I'm a little worried it's going to look boring, but they pulled off the look well in the '90s.

That's not all...

The Dallas Stars' third jersey will be white — basically the opposite of the regular black jersey. DALLAS will be arched above the player's jersey number in black text with a green outline instead of gold.

The interesting thing about this is that, like Toronto, wearing it at home forces the visiting team to carry twice as many jerseys with them on their road trip.

The Vancouver Canucks will wear their secondary "stick-in-rink" logo on the front of their blue third jersey. However, this latest source claims it will actually be a white version of the logo currently used as a shoulder patch. It certainly stands out more.

My hope is that the new Johnny Canuck logo will find its way onto, say, the shoulders of this jersey. It seems all of the images being seen by our "leakers" are small and grainy making it difficult to see details — such as shoulder decoration.

And that brings us to the Ottawa Senators. What I wouldn't give to see that team wear this logo, but there's been no word on that. If anything, it might be a shoulder patch, but this is just wishful thinking — I have nothing to back that up.

What I do have on the Sens from my source is this: "The jersey is not black, its that odd gold colour that the sens use. The word "SENS" isnt laid out in the common slanting downward fashion, its close together in white, with the red and black outlines, slightly slanting upwards (think Washington Wizards of the NBA, gold alternates). Very different from the concept illustration."

Gold, eh? That's... unusual. I'm not so sure about that but the main thing to take away from this information is that the upward slant of the text will not make it look like it says SNES as many have worried. In fact, I've put together a few concept renderings what what this may look like.

It's a simple upward slant that I've done but the actual jersey may feature more stylized or curved text. First, on a gold jersey, as this rumor suggests.

That's just standard block letter text, but they may also use something similar to the numbering style seen on their current home and road sweaters.

This serif text is also used for the C and A on the captains' sweaters. But if you want my opinion, I still think it'll be a black jersey — and this is the more likely look for the text.

And here are a couple of other options — one including gold.

Which one do you guys like best?

By the way, just a blog note here. I've updated the Atlanta Thrashers' third jersey logo in the sidebar. Their new sweater features the bird-head only logo on the shoulders — obviously no logo on the front as we all know.

That's all for tonight. Hope that satisfies your third jersey rumor thirst for now.

Icethetics Season Preview, Part II

NEW CENTER ICE DESIGNS

The Icethetics Season Preview continues. All week, I'm doing my best to get you caught up with what's new in the world of hockey as it pertains to the right side of your brain.

Every year, every NHL team repaints its ice rink. In fact, this happens several times a year. But usually, they paint the same logo down on center ice each time. For the 2008-09 season, a half-dozen clubs are giving their manmade ponds a makeover.

In this post I'll be using concept images to show you what the center ice logos will look like. They are not entirely accurate representations of what's painted on the ice, however the logo dimensions are correct. The arena names have been left off along with the center line design which can vary from team to team.

A couple of teams are just enlarging their primary logo under the main faceoff circle.

The Dallas Stars increased the size of their logo and also added small stars to dot their red line. The Toronto Maple Leafs actually removed one. Previously, the Leafs center ice featured two logos, one facing the television cameras and the other facing opposite.

Two other teams are using their center ice circle to celebrate their anniversaries.

The Montreal Canadiens' 100th anniversary logo replaces the classic CH logo this season while the Edmonton Oilers are going with a simplified version of their 30th anniversary mark, which includes the vintage logo.

Finally, two other teams are going with their third jersey logos at center ice.

The Buffalo Sabres will use their updated vintage logo while the Carolina Hurricanes are going with the storm flag and small square storm flags along their red line.

There are unsubstantiated rumors circulating that these designs are temporary for the Hurricanes and Sabres, meant only as a marketing tool for the preseason in creating awareness of the teams' new third jerseys. I'll keep an eye out when the regular season starts to see if the primary logos find their way back to the ice for these two teams.

I'm only covering the NHL with this part of the preview, but if you think I missed anything, shoot me an email and I'll be sure to add it. Otherwise, that does it for the second day of the Icethetics Season Preview. Tomorrow, we're looking at minor league teams introducing new logos this fall.

Make Your Own Jerseys

A reader named Mike recently brought to my attention a cool service that I'm sure would be of interest to the rest of you here at Icethetics. A company named Athletic Knit, which specializes in custom sports jerseys, has a special feature on their web site that allows you build your own custom jerseys. For those of you lacking the more creative Photoshop abilities but wanting to express your ideas for concept jerseys, this could serve as quite a useful tool.

Click here to visit their web site and see the graphic below for where to access the Online Customizer feature.

So naturally, using this feature, Mike tried his hand at all 30 NHL clubs and came up with his own concept third jerseys. I've split them into two sets for your viewing pleasure.

Very unique look for Anaheim. Everything else looks pretty tame. (Maybe Detroit and St. Louis are a little funky.)

Colorado and Washington. I'm just shaking my head. Got some odd striping for Columbus. Odd colors for that particular Vancouver logo. But I'm a fan of Tampa Bay so I can rest easy.

And because lately we can't seem to get enough of the Dallas Stars, here's a concept design that was sent in recently.

There are sweaters to go with these logos as well.

Interesting take on the Texas team.

Now feel free to spend the rest of your weekend at Athletic Knit cluttering up my inbox.

By the way, logo finalists for the IHA Northeast coming tomorrow. And boy, is it a doozy (I mean that both good and bad). You'll be stunned by what folks came up with for the Rouge, Capitals and especially Glacier. The Bears and Royals, not so much. Mainly the Royals. If anybody feels like cracking out an awesome logo for that team tonight, I'd be eternally grateful.

Freak Out Friday XLI

Another Friday is upon us and it's time to freak you out. I'm starting with a rather frightening rendition of a Senators third jersey concept.

Just look at those eyes staring back at you. Scary stuff.

We've been talking a lot about the Dallas Stars lately. Anybody want a real Old West theme for the uniforms?

If you did, I'm sure you don't anymore.

Stripes for the Sharks?

You know you'd buy that jersey. Don't try to deny it.

Here's a somewhat less freaky Wild concept sweater.

A new series within a series I started to FOFs ago showcased the infamous Mighty Ducks third jersey with the logos of other teams from around the league. We've done the Atlantic Pacific Divisions and today we've got the Southeast.

And while we're on this topic, under the heading of Other Things That Just Won't Die, the Iowa Chops are back for another round of mockery.

I don't think I need to say anything more. Just try to enjoy your weekend now that you've been freaked out.

Rebranding The Stars, Revisited

I've got new artwork from Matt today and an update on his next rebrand.

Two weeks ago he added the Dallas Stars to his Rebranding the NHL series. One major factor in his design was dropping one of the primary colors — green. He even explained why but that doesn't mean green wouldn't have looked good on the uniforms.

Here's a different take on the uniforms of his latest rebrand.

The St. Louis Blues are next on Matt's list. He's planning to have it done soon and has offered up a few tidbits about what to expect from it. He calls the new primary logo a "tasteful, vintage style" modernization of the Blue Note the club has worn for more than 40 years. He is, however, working on two additional original logos so you will get something new.

I know I'm looking forward to seeing what he comes up with.

Jerseys For Your Tuesday

I've had a few jersey concepts sitting around that I thought I'd share this afternoon. I wanted to start with the Montreal Canadiens — who, according to a few sources will have a number of vintage sweaters throughout the season to celebrate their centennial. Using some past looks, one designer came up with this three.

Solid if not a bit boring.

Notice the name on the back of that one.

And those stripes are making me hallucinate.

Moving to the west now, we've got a cool concept for the Stars.

Seems that Bruins jersey would work for just about any team with a little recoloring. And while we're on new colors, when Matt did his Dallas rebrand, a couple of people brought up the idea of using Cowboys colors. Here's how that might manifest itself.

It's not bad but a little to close to my Lightning, you know?

And speaking of the Lightning, they're currently facing the Flames in the Center Ice Tournament — last day to vote on that poll, by the way! Here's a Flames concept jersey with their original colors and an interesting new alternate logo on the shoulders.

It's not the outline of Alberta I'm impressed by, but the small flame within it. Anyway, keep the concept art coming. We've also got a Wallpaper Wednesday tomorrow. Get excited!

Rebranding The Stars

Your favorite Icethetics partner artist is back tonight with another concept for his series, Rebranding The NHL. I know you're excited! Matt is taking his shot at the Dallas Stars and it's quite likely one of his best yet. But first, read his explanation in his own words.

After my exhaustive research into the Dallas Stars, many of the Stars fans really like their new uniforms. So taking cue from that, I ended up removing green from the color scheme. Why? Because the time has finally come to put the North Stars days away for good. This is the Dallas Stars. Minnesota has their new team. Time to turn the page in Stars history and embrace their home.

The goal of this new identity is to embrace the new "Lone" Stars. The completely custom wordmark is styled after an old saloon sign. The new secondary logo is a much better attempt to symbolize Texas than the failed "Mooterus" from a few years ago. The striping on the home and away feature barb wire lining the jersey, and the alternate jersey design resembles the horns of a steer...

So here are the logos he created for the Stars.

As usual, it's truly great work and that secondary logo is just downright scary. Like a lot of you, at first I was concerned with the lack of green. But after reading Matt's explanation, I think it's perfect. A true, individual branding for a great team.

Naturally, he's done uniform concepts to go with it.

I'd buy that gold jersey in a heartbeat.

But for all the fans of Matt's work, he's donated a neat little surprise for. A lot of folks have asked about getting a copy of Matt's uniform template. He's now generously offering it for the first time. Enjoy!

So what's next? Matt tells me he's hard at work on a new rebranding of the St. Louis Blues. But he's a little stumped. He says, "The only thing is I have no idea how I can give them a better identity than the Blue Note. So I would like to call out to all Icethetic-ites for aid in coming up with ideas for Blues logos..."

For one thing, he needs help determining a secondary color. And who better to ask than the awesome readers of Icethetics? In the sidebar is a new poll where you can voice your opinion. Choose between navy blue, yellow and red to go with the primary color of blue.

And if you have any brilliant ideas for a new direction for the Blues' logo, you can post them here in the comments or contact Matt directly by emailing him at gfb_designs@yahoo.com. Voice your thoughts and get ready for an exciting new look for the Blues!

Third Jersey Fan Renderings

It's been mostly quiet on the third jersey news front so far today. But several fans have been hard at work designing sweater concepts based on the rumors that have been swirling lately. There's a lot to get to so I'll dive in.

The Hurricanes may adopt a third jersey this season that looks a little something like this.

Meanwhile the Maple Leafs will likely take a more traditional path.

It's more likely they'll end up with a white sweater, but blue is certainly a possibility as well.

The Bruins have sort of already leaked their third jersey design and it looks like this.

The Oilers will probably go with a retro look...

...same as the Sabres.

Still other teams may ditch the historical look for something more contemporary. If the Stars go with a green third, it could look like this.

And the Lightning and Senators might go with informal nicknames on the front — the Bolts and Sens.

Not sure about the gold Ottawa sweater. I like black better for them. I also wouldn't expect to see the 2D logo on the front of a jersey anytime soon, but that's just me. I've been wrong before.

I'll have more later today including the next division in the IHA branding project.