Rangers Unveil Heritage Jersey!

New York Rangers Drury and Lundqvist sport the new sweaters

The New York Rangers officially unveiled their new Heritage Jersey tonight in front of fans gathered at Rockefeller Center.

Rangers unveil Heritage JerseyThe retro look comes as no surprise to anyone who saw the photo Sean Avery posted on his website in September, but we got a much better look during tonight's unveiling, as seen in above photo of Chris Drury and Henrik Lundqvist.

The new sweater, dubbed the Heritage Blueshirt by team marketing gurus, features darker and more subdued colors than the Rangers' standard palette. The blue is darker, the red is duller and the white is more... vintage.

Across the front reads NEW YORK in red, but in a font more typical of 1920s sweaters and different from what the team currently uses. The right shoulder features the 85th anniversary patch being used on the home and road uniforms this season — but in the "Heritage" color palette.

The surname runs straight across the shoulders, not arched, and the Rangers' retired sweaters numbers are stitched onto the inside hem in the back.

If you'd like to see the full photo gallery on the Rangers' website, here's a handy link. And another. Their website is filled to the brim with all sorts of pictures and other features relating to Heritage Week, which officially kicked off tonight.

I haven't managed to track down any details on whether this sweater will only be used this season or if it will be the new third jersey indefinitely. Also I don't believe a schedule has been released at this point. To be fair, I haven't looked very hard either.

One more note somewhat related to the Rangers.

Their AHL affiliate, the Hartford Wolf Pack will officially transition to the Connecticut Whale moniker effective Nov. 17. The team is promoting Saturday's game as the Wolf Pack's "last." Last we heard, the change was to happen between Thanksgiving and Christmas. Looks like they got things in order a bit early. Thanks to Alan H. for the tip!

Around the AHL

Another Sunday brings another massive American Hockey League post. This particular article has been in the pipeline all week.

And I would like to start by thanking all the great readers who have contributed tips and links, as I am not the greatest at keeping track of the minor leagues on my own. But there really is a lot to get to so I'll move it along.

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Photo credit: Derek PhilipponThe Portland Pirates sported their cancer-fighting pink jerseys last night.

They did so to the tune of a 2-1 victory over the Bridgeport Sound Tigers. For a good cause and win. Who could complain?

The sweater was unveiled last month. I mentioned it on the blog because I thought the crest was a bit clever, playing on the Pirates' own throwback logo along with that of their NHL affiliates, the Sabres.

For another look at the jersey in action on goalie David Leggio, go the Pirates' website. For details on how to bid on one, also go the Pirates' website.

And my thanks to Phil K. for sending along this photo too.

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Whale Pack gets web revampThe Hartford Wolf Pack started implementing their new brand by recently revamping their website.

Later this fall — right in the middle of the hockey season — the team will take on new colors and a new name when they become the Connecticut Whale, prompting the nickname Whale Pack in the interim.

The rebranding efforts have already begun online, but the new look isn't expected to hit the ice until after Thanksgiving, but certainly before Christmas — banking on holiday shoppers and their kids, no doubt.

For the record, www.connecticutwhale.com has been reserved but doesn't yet take you anywhere. On the other hand, www.ctwhale.com works. Thanks to Jeremy M. for the tip on the web revamp.

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Moose get new road lookThe Manitoba Moose debuted a new road jersey this season.

The old black jerseys have basically been swapped out with brand new green threads. In fact, that's exactly what's happened. The jersey design remains the same with the black and green swapped.

Let's be honest. If your color scheme is that good, why wouldn't you take advantage of it? It's good to see all the black jerseys starting to disappear from hockey. (I said "starting," there's still a long way to go.)

This photo comes from the weekly photo gallery on the AHL's official website. Great way to get a look at a variety AHL sweaters in action during the season.

Ian K. actually emailed me about this more than a month ago but I somehow overlooked it — even during the Season Preview. Jeremy M. reminded me in an email this week.

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Rampage don Spurs jerseysIt finally happened. A hockey team actually wore a basketball jersey in the Age of Reebok.

All right, technically the San Antonio Rampage were still wearing hockey sweaters last night, but they were wearing a basketball logo.

It was "Spurs Night at the Rampage" for the team's 2-0 win over the Houston Aeros. Rampage players were on hand prior to the NBA's San Antonio Spurs game earlier in the week, wearing their own jerseys, by the way. (And someone has to tell me who's the guy with that crazy 'stache.)

For another look at the jersey, Ryan H. emailed in the splash page promoting Spurs Night from the Rampage's official website.

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Monarchs' new uniforms unveiledThe Manchester Monarchs are rocking new home and road jerseys this season.

I've had difficulty finding any game action photos, so we'll just have to live with the terribly-lit pictures posted on the Monarchs' website when the sweaters were unveiled earlier this month.

For a side-by-side comparison of the previous set of uniforms and the new ones, I've nabbed these renderings from the AHL's online store. Thanks to Jeremy M. again for the tip.

They're affiliated with the Los Angeles Kings so I have just one question. Why in the world would they try to look like the Anaheim Ducks?! At least the old uniforms had that crown stripe on the sleeves.

Monarchs unveil specialty sweatersBy the way, that same article I linked to earlier also revealed the Monarchs' 10th anniversary logo along with a pair of specialty jerseys that will see action this season (left).

The pink one is obviously for Pink in the Rink Night. Along with the sweaters, the ice at the Verizon Wireless Arena will be painted pink. That all goes down on Saturday, Jan. 22, 2011.

As for the black and gold jersey, I'll let the team explain in a blockquote:

On Saturday, December 4, the Monarchs will be celebrating the rich hockey history in New Hampshire with their final New Hampshire Legends of Hockey specialty jersey. The team will don throwback jerseys from the 1970s original Manchester Monarchs team when they host the Springfield Falcons at the Verizon Wireless Arena that night.

To be honest, I never knew there was another Manchester Monarchs team from the 1970s. Anyone have any information they can share?

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Now we'll wrap up this epic post where it began — pink hockey sweaters.

Rivermen unveil pink jerseyThe Peoria Rivermen unveiled their Pink in the Rink Night specialty jersey this week.

In a rather appropriate twist, the Rivermen will sport their pink-infused threads the night before Halloween, next Saturday, when they host the Oklahoma City Barons.

I'm all for breast cancer awareness and I'm not bothered by one-off pink jerseys, but there are better ways of doing this. For instance, Portland got it right.

Still, it's good that they're doing this. The jerseys will be auctioned off after the game and the proceeds will benefit Susan G. Komen for the Cure.

Thanks to Drew S. for the email tip on this jersey.

By the way, the Wilkes-Barre/Scranton Penguins have four new jerseys this year, like the Monarchs, so rather than making this post even longer the Baby Pens will get their own post later this week.

Connecticut Whale Logo Unveiled

Connecticut Whale reveal logoThe AHL's Hartford Wolf Pack will be renamed the Connecticut Whale at midseason. Today, the marketing team unveiled the new logo that will take over when that happens.

Now I should preface this next part by saying regular readers know I'm never among the first to be critical of a new logo. I try to be neutral and let you guys make your minds up first...

...but this is just horrid. I mean it. This is an organization that's supposedly trying to recapture the excitement that once surrounded the Hartford Whalers. And this is the logo they plan to do it with?

Guys, what happened? Very disappointing.

There's a story on the AHL's website that contains a quote from Howard Baldwin that explains everything:

According to Howard Baldwin, chairman of the Whale franchise: “We have created a fun logo that not only captures the family-oriented approach of the Whale, but also represents the competitive nature of Coach (Ken) Gernander’s Whale team.”

There's your problem. Marketing to kids is important but that doesn't mean your professional hockey team's logo has to be a silly cartoon.

The logo was designed by Baldwin, the Whale marketing team and designer Erik Carlson. The Whale will introduce a secondary logo mark and official Connecticut Whale jersey designs at a later date.

After this, I'm not looking forward to the secondary logo, but my theory is that they can only improve from here.

The Whale is Coming

The AHL's Hartford Wolf Pack will be renamed the Connecticut Whale on Monday at 5 PM, according to the Hartford Courant.

A long-in-the-works deal for Howard Baldwin to take control of the American Hockey League franchise is apparently done. It was rumored he would rename the team the Connecticut Whalers. Perhaps he's saving that name for his ultimate goal of reviving the Hartford Whalers.

Connecticut Whalers T-shirtThe Courant says the deal and the rebranding efforts will be officially announced late Monday afternoon at the XL Center and that the new logo will not be unveiled. However, it could look something like what's on a t-shirt being sold through Baldwin's website. Wrote up a whole blog post last month.

Despite the announcement coming right away, it'll take some time before the change over happens. According to the newspaper:

The team will open the 2010-11 season as the Wolf Pack; the name change is expected to take place at some point before midseason. The name, a new logo and uniforms are expected to be in place by Feb. 19, when the Whale face the Providence Bruins.

That previously scheduled game is expected to be moved outside to Rentschler Field and played before an exhibition between a team of Hollywood celebrities — centered around the movie "Mystery, Alaska" — and former NHL All-Stars in celebration of the 25th anniversary of the NHL All-Star Game played in Hartford.

The article says to expect the changes to the logos and uniforms to happen between Thanksgiving and Christmas. Definitely keeping an eye on that.

Thanks to Jason for the tip!

Update on Monday · Sep 20 · 2010 | 8:45 AM PDT by Chris

A lot of the feedback on this story seems to be centered around the lack of a plural name — Connecticut Whale vs Whales vs Whalers. Actually, "a source close to Baldwin" was quoted in the article I referenced, explaining the choice.

"Based on internal discussions and significant feedback from both Whalers fans and Wolf Pack fans, we've chosen a name that touches on our past but also signifies this new era in Hartford hockey," one source close to Baldwin said. "Fans have always referred to the Hartford Whalers as the 'The Whale,' so it's a very familiar name."

Personally, I'm all for singular team names. They sound just fine to me. But then my team is the Lightning. It's not like I think every team should do it, but variety is always nice. Not only that, but I like the conscious choice of avoiding the Whalers name. They're wise to save that for a return of the NHL and the Hartford Whalers. Why diminish that?

By the way, for more on this subject, FOX Connecticut did a live shot this morning from the XL Center talking about the change. You can watch the video here: