Following Matt's rebrand this week, many of you have been hard at work on your ideas for what sort of logo and uniforms the Sabres should really have. Reaction was mixed with many people looking for something completely new...
...while others enjoyed the update on a timeless symbol. And there's more where that came from.
By the way, you've seen other work from this designer. He's quite talented. Here are the jersey designs that go with his logo.
I've got another, more unique logo to share.
It has jersey designs as well.
In addition, I have more unrelated sweater concepts.
Interesting image. And this I believe is similar to concepts we've seen before, but it does tend to be one of the favorites.
I've got a big project in the works here at Icethetics. This goes out to all of the talented artists and designers who submit artwork on a regular basis: How would you like to brand an entire league? (And it's not the NHL.) Details to come.
Today marks the debut of the Freak Out Friday on Icethetics. The series carries over from my old blog — NHL Tournament of Logos. If you're new to this, you might want to have a look at some of the ridiculous items that have been submitted to me over the past year.
Along with this comes a new name. The series was formerly called "Just To Freak You Out" — but it is more commonly known now as Freak Out Friday. And as you can see, this is the 39th edition since August of last year. Yeah, we've had a lot of weird and crazy artwork to post in that time. Remember, too, that is a biweekly feature so you'll only see it every other Friday.
With that out of the way, let's dive in because there's quite a lot to get to. I'm beginning with Buffalo. The unveiling of Matt's rebrand of the Sabres this week was met with a rather mixed reaction — that spawned a lot of attempts to fix it. Now, there were some good ones (which I'm saving to post over the weekend) and there were some bad ones (which you will see now).
You may have to stare at that for quite a while to figure out what it is. Kudos to anyone who can figure it out without me explaining it. Naturally, there's a jersey concept to go with it.
Thing about the Sabres, though, is while there are a number of very vocal fans opposed to the "slug" logo, it just so happens that plenty of folks like it. So the trick because how to make it less about the buffalo and more about the sabres.
All from the same artist. Comments?
Let's move on now to the Atlantic Division where we have a number of Combo Concepts, as I think I'll start calling them. First is a current Penguins logo mixed with an old one.
There are some things we should just never have to look at.
I'm sure you can figure out the relevance here. One more...
And now we move way out west for a simple concept based on the old Mighty Ducks secondary mark.
It has wings!
Speaking of Anaheim, if you remember back to the last Freak Out post, you might remember the series of logos based on the Mighty Ducks' old third jersey with the giant duck bursting through the ice. I'm presenting them one division at a time. This time it's the Atlantic.
You'll get another division next time but that's all for this week. Express your disbelief and hysteria in the comments area below if you're so inclined and get ready for No. 40 in two weeks!
As promised, today brings the unveiling of the 11th design in Matt's Rebranding The NHL series — the Buffalo Sabres.
And naturally, he's designed uniforms to go with these logos.
To me it seems like the best Sabres logo always revolves around the same basic theme — the original logo from the team's inception. Sometimes you just can't improve upon what came first. Or at least it's just difficult to come up with something entirely new.
Anyway, as soon as Matt tells me what team he's rebranding next, I'll tell you. In the meantime, let us know what you think of the new Sabres artwork. Leave a comment!
You got your first peek at it on the day Icethetics launched. But just wait until tomorrow! Matt's Rebranding The NHL series continues with the unveiling of his new Buffalo Sabres logo and jersey designs.
Don't you hate being teased? What's that? You say you love it! All right then, you know the uniform series you guys have been enjoying from capn89? He's currently working on the Sens' new duds and put together a video to tease you.
Not to worry though, tomorrow afternoon you'll get to see the Sabres rebrand that's been almost two months in the making. Get excited!
Comments Off Saturday · Sep 16 · 2006 | 7:00 AM PDTShare
The following entry contains material copied from an existing web page. It has been posted here for informational purposes should that page disappear in the future.
On September 16, 2006, the Buffalo Sabres officially unveiled a new logo and uniforms. The logo had been leaked online months earlier and was met with much criticism. The original article about the unveiling on the team's official website no longer exists. This article was written by cityhockeyfever at ArmchairGM.
Buffalo Sabres Unveil New Logo and Uniforms
Sabres new logo at center iceThe Buffalo Sabres already had their fans excited about the prospects of going deep into the playoffs next spring, but they will do it in fashionable style on the ice during the upcoming 2006-2007 National Hockey League season.
Earlier today, the Sabres officially unveiled a new logo and uniforms to a large crowd that gathered inside HSBC Arena in Buffalo for the first open practice of training camp. As part of a "Game On" league-wide ticket drive, Sabres fans also had the opportunity to purchase season tickets and individual game tickets at the arena. WGRZ-TV provided a live webcast of the festivities, including the moment when the players stepped out onto the ice for the first time. The new logo with a team name wordmark was painted on the HSBC Arena ice surface earlier this week.
Paul Gaustad #28During this summer, hockey fans got an unexpected preview of the new logo as it leaked out onto the internet and then shown by various media outlets. Not all embraced the new logo and one Sabres fan even created the web site Fix The Logo to protest its use. Drew Celestino as the webmaster of the site has collected at least 29,000 signatures on his online petition.
As a result of much buzz around the city and the hockey community, the Sabres somewhat quieted fans in agreement with Celestino's protest of the new logo by announcing on July 27th the original road jersey would become the new alternate for 15 games this season. It is the blue base color jersey with the familiar blue circular logo in gold trim with a white bison and crossed swords.
Confirmation was made about the new primary logo at this point after all the talk had surfaced about whether it would officially be the new brand. Last seen in 1996 prior to the team moving into HSBC Arena (at the time of its opening, it was called Marine Midland Arena) and having the previous red, silver, white and black color scheme, the first game this season that the original blue jersey will worn is on October 14th against the New York Rangers. The retro jersey was also on display by a handful of players wearing it this morning during the open practice.
Martin Biron #43The third logo in team history resembles a modern-looking gold buffalo leaping from left to right, but without legs. Celestino and other non-supporters of the new logo describe it as a slug or hair toupee in resemblance. It is outlined in a deeper blue than the original blue color the Sabres wore from 1970 to 1996 and also in white and silver. A modified version of the secondary logo from the previous uniform was originally to be scrapped, but instead has been retained in the new navy blue and brighter gold colors with silver accenting.
The new home uniform has its base color in navy blue to make it more eye-appealing on television. Thin silver striping runs horizontally around the lower shoulders and also vertically below the armpits to the waist. The new road white uniform has the same silver striping, but the sleeves and within its boundaries along the sides of the jersey are in navy blue. But a unique first for NHL team jerseys is the implementation of a small player uniform number on the front. It is seen on the upper right chest in a different font that either of the previous two uniforms.
The Sabres and Reebok International jointly worked on the design of the new logo and uniforms. A limited amount of jerseys sporting the new look were made available this morning.
The following video was posted on YouTube by KayKay024 from the night of the logo and uniform unveiling in Buffalo.
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