Luongo Wears Captain's 'C'

I've gotten a ton of emails about this over the past week. Vancouver Canucks goalie Roberto Luongo was named captain of his club a week ago. Well that's big news by itself but here's the catch. Goalies aren't permitted to wear the "C" on their jersey.

So how did he get around that rule? That's where it becomes Icethetics news. He put it on his mask.

As you know, Luongo won the goalie mask tournament at NHLToL back in June. I'm considering doing one of those every year. But I'll wait until playoff time. I think I enjoyed that tournament the most out of any we've done.

By the way, the Oilers' third jersey will be up here shortly.

New Oilers Jersey Coming Today

The Edmonton Oilers will be unveiling their new third jersey today at 10 AM — noon here in the east. And they haven't been shy about letting folks know about it.

It's all over their web site.

They would also like to remind you to return to their site at 10 for the unveiling, which I'm guessing they will stream live. I'll have pictures up as soon as possible.

No Live Chat for this one. We'll do that tomorrow at 11:30 AM in anticipation of the unveiling of the Atlanta Thrashers third jersey. I don't know the specific time for that, but I'm assuming it'll be in the morning or early afternoon.

Flashback '98: The Next Round

We're now 13 days into the Flashback '98 Logo Tournament and things are just starting to get interesting. With the preliminary round complete, we've determined each team's best logo. The first poll for the next round goes up tomorrow.

If you need a refresher, here are the 27 logos that have made it into the bracket.

The bracket will be posted tomorrow along with the first poll. Some interesting things to note here. In three instances, the secondary logo was picked over the primary and in three other instances, the third jersey logo was selected.

I'm intrigued by the voters' choice to take Buffalo's secondary. Apparently a lot of folks disapprove of the "goat head" logo. Carolina doesn't surprise me what with all the recent hubbub over the Canes' new third jersey and, well, the Kings use that as their primary logo now for a reason.

As for the Rangers, Senators and Maple Leafs, each of which will enter third jersey crests into this competition, it's no surprise. The Lady Liberty logo is by far the best thing the Rangers have ever worn. The Sens logo here was the breeding ground for their current primary and the Leafs — people like vintage.

The first match-up of the tournament will feature the Oilers and the Avalanche.

Maple Leafs Unveil Third Jersey!

The Toronto Maple Leafs unveiled their new third jersey today for the 2008-09 season at the launch of the Leafs Nation Mobile Fan Zone to kick off Blue & White Week.

The Leafs showcased the new duds without as much fanfare as some of the other teams have done this summer. Images grabbed from a video posted on the team's web site offer a first look at the sweaters.

It's exactly what we expected. No surprises. The same as what they wore prior to the Rbk EDGE era. The team made no indications of when the jersey will first hit the ice.

If you'd like to see the video in full, it's right here.

I'm really liking the way teams are offering embed links for their web videos. Makes it easier for me to show them to you.

So there it is!

No News Yet From Leafs

It's almost 6 PM in the east and we have yet to hear anything from the Toronto Maple Leafs regarding a third jersey announcement. I'm as confused as anybody since a lot of different things seemed to indicate today being the day — not the least of which being a schedule from Reebok.

I'll keep an eye out for the rest of the night and I expect emails from you guys should you hear anything first. But it's not looking good. There isn't even a mention of a third jersey on the Leafs' web site.

However, tomorrow is the unveiling date for the Edmonton Oilers' third jersey and they do have a graphic on their web site promoting the event.

That just leaves the Atlanta Thrashers on Wednesday and there still isn't anything official coming from them. Hmmm...

Maybe Reebok's having a little fun with us. Reebok, you kidders, you.

What Makes A Good Logo?

I was perusing some old issues of The Hockey News this morning. They're from almost a decade ago when I used to have a subscription. I was looking at the logo rankings for 1999 but something stuck out. I came across an article that has just as much relevance here at Icethetics today as it did then.

Todd McFarlane, creator of Spawn, is a great artist and a huge hockey fan — the essence of Icethetics. For those who don't know, he designed the Edmonton Oilers' third jersey logo you see on the left.

McFarlane was interviewed for this piece I was reading and was asked what he thought would make a good logo. So he came up with five guidelines. You can read the article below.

There's something about the Huntington Blizzard's logo that gives Todd McFarlane a chill.

Turnabout is fair play because McFarlane has been giving readers of Spawn comic chills for years. The Calgary-born artist has created a multi-million dollar entertainment and production industry sparked by his skill at drawing riveting images.

So, who better to evaluate logos than McFarlane? A self-professed hockey fanatic, he jumped at the chance to offer his two cents in THN's seventh annual minor pro hockey logo ranking.

In discussing the logos, McFarlane spawned five guidelines:

• Cartoony characters with hockey paraphernalia are silly. "A Solar Bear with RayBans? A Stingray with a stick? Why not have a Pirate with a knife instead of a stick in his mouth? So many of these logos would've been better if you get rid of the stick."


• The primary logo should be clean and uncluttered with words. "I'm pro image. Keep the city and nickname in the secondary logo or on a shoulder patch. The words are bigger than the icon in a lot of cases."


• Ditch the cartoon characters. Consider the audience. "Two groups of fans attend games: children and adults. Kids are outnumbered five to one and it's the adults who buy the merchandise. They're more likely to buy if it's a cool logo. Plus, it's hard to determine what's cool for kids. What's cool for a seven-year-old is definitely not cool for a 12-year-old."


• If you have to sell out and go with an animal caricature, "pick something menacing. Not a fish or a bird or a puppy. Be intimidating. Or at least be regal rather than dumpy."


• The logo should be big and bold. "You should be able to distinguish it even from the nosebleeds or on TV from your couch. Too much detail just adds to the clutter."

—Brian Costello

By the way, I'd link to this article if I knew it existed somewhere else in cyberspace. I literally retyped it from the old worn newsprint where I read it.

So, all you graphic artists out there, keep these tips in mind, not only when designing logos for the IceHL, but in all your future designing ventures.

Now, I'm not done with McFarlane yet. THN got him to make a best/worst list of minor pro logos for the 1999-2000 season. That would include the AHL, IHL and ECHL. I've built graphics so you can see the logos and make your own judgments.

McFARLANE'S BEST: Huntington Blizzard (ECHL), Hamilton Bulldogs (AHL), Houston Aeros (IHL), Johnstown Chiefs (ECHL), Hartford Wolf Pack (AHL), Chicago Wolves (IHL), Louisville Panthers (AHL), Florida Everblades (ECHL), Pee Dee Pride (ECHL) and Michigan K-Wings (IHL).

McFARLANE'S WORST: Greenville Grrrowl (ECHL), Toledo Storm (ECHL), Dayton Bombers (ECHL), South Carolina Stingrays (ECHL), Saint John Flames (AHL), Hershey Bears (AHL), Mississippi Sea Wolves (ECHL), Trenton Titans (ECHL), Jackson Bandits (ECHL) and Mobile Mysticks (ECHL).

I wonder what he'd say about the Stingrays today and how his best/worst lists may have changed in the last 10 years.

IceHL North: Final Names

The final names for the IceHL's North Division are in! Hundreds of you made your voice heard by rating the finalists for each franchise. So here are the winners.

• Calgary CAVALRY
  average rating 3.36/5 by 303 people


• Edmonton KODIAKS
  average rating 3.74/5 by 312 people


• Regina RENEGADES
  average rating 3.6/5 by 286 people


• Saskatoon SHARPSHOOTERS
  average rating 3.24/5 by 258 people


• Winnipeg WINTERHAWKS
  average rating 3.81/5 by 298 people

Based on these names, your task — should you choose to accept it — is to brand the franchise. You choose the color scheme and design primary, secondary and script logos around that. Additional logos may or may not be included in the voting process.

Submit your logo art by email to me at icethetics@gmail.com. Do not post links to artwork in the comments. They will be deleted and not considered for use in this project. I'm also outlining guidelines for submissions below. I'm taking them a little more seriously than I did for the IHA. If you don't follow them, your work will probably not be included.

North logo submission deadline: October 25

If you want your submission included, follow these instructions:

• DO NOT STEAL ARTWORK. Logos copied or adapted from professional trademarked logos will not be permitted.


• Submit three (3) logos: primary, secondary and script. Use a white background. If your logo requires a white outline (think Lightning or Capitals), then use a gray background with the white outline included. ALL 3 LOGOS will be used in the voting process. If you leave out one, your work may be disqualified.


• Submit vector art if possible. I will accept .ai, .psd and .pdf files. If you cannot submit vector art, you must be able to provide high quality images in .jpg or .png files ONLY. All other file types may be disqualified.


• You must include your credit within the graphic itself as well as the email. This can be your real name or a pseudonym. I need them in both places so I can easily search my email to find your artwork and email address. Failure to do so may result in disqualification.


• By submitting your own original artwork to any Icethetics email address, you agree to grant permission of its use for online or print publication by Icethetics. Do not watermark your logos or they will be disqualified.


• No jersey concepts, please. That will be a later step in this process.

I tried to be specific here but I'm happy to answer any additional questions you may have via email. I was very clear about this but keep in mind that if you do not properly follow the instructions above, your work will likely be disqualified. So read them carefully.

Just so everyone is aware, when it comes time to choose a logo for each team, the process will work basically the same as the name ratings. Logo rating pages will be posted for each team and up to 20 logo submissions will be available to rate. I'm sorry I can't include more but this assures that all worthy submissions will get a fair shake.

The difference here is that once the rating period has ended, there will be a vote on Icethetics of the top 3 rated logos for each team. This assures that we choose the logo everyone wants.

Start submitting your logos!

Back From Vacation

It occurs to me I never actually mentioned on the blog that I was going away for the weekend. Oops. Anyway, I took a long weekend — got that Oilers post up while I was sitting in a hotel on Friday — and now I'm back. And yes, I enjoyed it very much. Had a fantastic time.

I mention this only to let you know I have a lot of work to do today but I will try to get caught up on any news I may have missed. The IceHL stuff also needs to be switched over for this week. So today I'll be finalizing names for the North Division, posting ratings pages for the Northeast, and getting ready for the IHA logo tournament — which is starting very soon.

If you have questions, you know how to reach me.

Garon's Pads A Prequel To Alternate?

I got lots of emails tonight about this so it must be worth posting. The Edmonton Journal is reporting that Mathieu Garon has a new set of pads designed to match the Edmonton Oilers' new vintage third jersey.

Apparently he's been breaking them in at practice.

Edmonton Oilers goaltender Mathieu Garon trotted out a stiff new pair of blue and orange goalie pads during a long practice at Millennium Place on Thursday morning.

Garon is the advance man for the Oilers' turn-back-the-clock third NHL jersey, which will likely be unveiled at their season and home opener Oct. 12.

Garon will be dressed from head to toe in blue and orange, apparently, because he's also getting a new painted goalie mask for the salute to the Oilers teams of the '80s.

The team's retro jersey likely will be unveiled next Tuesday on the Oilers website.

It would've been nice if they had offered pictures, but sometimes we don't have that kind of luck. If anything surfaces, you'll see it right here.

Icethetics Season Preview, Part V

NEW THIRD JERSEYS

This might be the greatest undertaking yet of the Icethetics Season Preview. All week it's been about logos. Today, I'm going to get you caught up on every detail of what has come and what is yet to come regarding the re-introduction of the NHL's third jersey program.

Four teams have unveiled third jerseys for this season — the Carolina Hurricanes, Buffalo Sabres, St. Louis Blues and the Boston Bruins, albeit under sketchy circumstances but I'll get to that in a minute. Fourteen other teams are expected to release new sweaters from now until the end of November. So we'll do this chronologically.

On September 10, the Carolina Hurricanes became the first team to unveil their new third jersey. They did so before a large crowd both in person and on the web when they streamed the event live on September 10.

As you can see, the new sweater is black with the secondary storm flag logo on the front. This aspect alone has brought criticism. For the record, the National Weather Service describes it as simply a "storm flag." Technically a hurricane signal is two flags together. But that would be impractical for a logo like this, wouldn't it?

A black and grey version of the primary logo is on the shoulders. Thick red and grey stripes wrap around the elbows angled downward. Stylized storm flags, similar to the home and road sweaters, wrap around the waist above a thin red stripe. The collar is red and grey and the numbers are red.

The Buffalo Sabres unveiled their third jersey to fans at Puck Drop 2008 on September 20. The Sabres have gotten the best response so far.

Their new sweater is a modern update to the original sweater they wore upon joining the NHL in 1970, with a darker blue and the addition of silver. The striping is reminiscent of the triple yellow stripes from that original look. Vertical silver piping has been added to the front along with a drawstring collar and the updated crest. Numbers are yellow and the shoulders are blank, leaving the primary logo out of this look completely.

The St. Louis Blues followed a day later with their third jersey unveiling on September 21 at FANfest. Theirs was the most original third jersey yet featuring a completely new design and logo.

The prominent feature of the new logo is the Gateway Arch beneath the classic Blue Note and the team's name within in a blue ring wrapped around it. The primary logo is a patch on the shoulders. White stripes lined with gold wrap around the forearms and waist. The cuffs are white. There's a drawstring collar and the numbers are white.

The Boston Bruins seemed to unveil their third jersey to season ticket holders at the State of the Bruins event on September 10 when Milac Lucic walked out onto the stage wearing it. According to Reebok's official launch schedule, the official date for the Bs is November 24. There's no game on that date so they may be planning some sort of unveiling ceremony.

What Lucic wore that night was a black jersey with three stripes around the elbows, identical to Bruins' home jersey. The collar is yellow and on the front is the secondary logo that reads BRUINS arched above a bear. The primary hub logo is a patch on the shoulders. Overall, it was disappointing compared to the other third jerseys we've now seen.

Next, the Toronto Maple Leafs are scheduled for an unveiling on Monday. It's expected they'll be wearing the same white vintage third jersey they wore prior to last season. It will have two blue stripes around the elbows and waist. I'm assuming it will have the blue shoulder yoke.

The Edmonton Oilers will debut their new third jersey live on the web on Tuesday. Don't be surprised to see the Oil go retro. Their new third jerseys are alleged to come from the Gretzky-Messier era. Hard to go wrong with a look like that. The bright blue and bright orange will finally make their return.

The Atlanta Thrashers will be the last team scheduled to unveil a third jersey in October. They'll do so on Wednesday, giving us three straight days of new third jerseys. The rumors here suggest that the word THRASHERS will be arched above the sweater number on a maroon jersey. There will also likely be a lot of white in the design. I have high hopes for this one.

The New York Islanders will be first to debut their new third jersey in November. The Isles had a countdown to November 1 on their official web site. But two days after I reported it, the countdown suddenly changed to the home opener. Interesting. But this team will also be going retro, looking back to the 1980s for their new sweater. All blue with orange numbers. Great combination!

Two days later the Chicago Blackhawks will unveil a new third jersey. This is expected to be one of the least surprising of the bunch. The Hawks will likely go with their classic black sweater. If they try something new, I might actually lose my mind.

On November 6, the Pittsburgh Penguins plan to make last year's powder blue Winter Classic sweater their new third jersey. Not sure how much different this one will be. But rumors circulated that the Sabres would simply introduce a blue version of their Winter Classic jersey and it ended up being much different.

The Vancouver Canucks will be the next to unveil a third jersey — on November 15. This date was confirmed on local radio by team president Chris Zimmerman yesterday. Another blue jersey is expected with the modernized stick-in-the-rink logo. New rumors suggest the Johnny Canuck V logo introduced last year will appear on the shoulders.

The Dallas Stars are set to unveil their third jersey on November 18. No game is scheduled for this date so perhaps the Stars will have a big unveiling event for this jersey. However, this one has bad rumors — a white version of the current home jersey. The word DALLAS arched above sweater number. Let's at least hope the text is in green. I was hoping for a green jersey.

Three days later the Sharks will unveil their new third jerseys. They'll likely be black with the full-body shark logo on the front (you can currently see it on the shoulders of the home and road sweaters). Maybe the new fin logo will make an appearance on the shoulders. Personally, I think that one's the best of the new set.

November 22 will be a double-header in terms of new third jerseys. The Los Angeles Kings will debut theirs which is said to be black with a new logo on front. Purple will apparently be hard to come by as the Kings, like the Oilers, look to their Gretzky days for inspiration. This is one I'm looking forward to and really hoping they don't screw up.

The other half of that double-header is the Ottawa Senators, also probably introducing a black third. It's said to have the word SENS angled upward across the front of the sweater. When Howard Berger described the jersey, he said it looked sharp. Yet his description sounded nothing like that. This one I'll be interested in seeing.

To finish out that weekend, the Tampa Bay Lightning will, for the first time, unveil a blue jersey. This third will supposedly have the word BOLTS angled downward across the front. As a Lightning fan, this one has me worried. But like I've said, I'll reserve judgment until I see it. I do like the idea of finally have a blue sweater, though.

The Philadelphia Flyers will be one of the last two teams to unveil a third jersey, doing so in the final weekend of November. Images have leaked so we know the Flyers are also going retro, with an orange jersey from the 1970s. The interesting thing about their jerseys will be the white nameplate on the back. It's been a while, since a nameplate wasn't the same color as the rest of the sweater.

Along with the Flyers, the Phoenix Coyotes will unveil a brand new third jersey on November 28. And I do mean "brand new." This black sweater will have a leaping coyote across the front, a logo that recently leaked. I'm also expecting another new logo on the shoulders. It's got a paw print with the team name in a circle around it. This is easily one of the jerseys I'm looking forward to the most. So naturally, it'll come at the end.

And so ends the Icethetics Season Preview — or does it? If you noticed in the sidebar, there's a Part 6 to this series with a question mark next to it. The Preview's big finale comes next week with a surprise I know you'll all enjoy. But it's going to take me some more time and effort to put together. If you're interested in helping out with it and you can keep a secret, email me right away!