Coyotes Unveil Third Jersey!

The Phoenix Coyotes have officially unveiled their new third jersey for the 2008-09 season. They did so both on television during the first intermission of their game tonight and on their web site.

Icethetics' perfect score in terms of leaks continued as the 'Yotes displayed their new black sweaters with a leaping coyote across the chest. The uniform also features sand colored numerals and text along with brick cuffs.

To the right here you can see Olli Jokinen and Ed Jovanovski donning their new threads.

The uniform as a whole features three entirely new logos, the most obvious being the full body coyote on the front. There's also a new paw print logo on the left shoulder with the team's name in the circle around it. And on the pants is a new script logo.

The right shoulder of the uniform features the Coyotes' primary logo, introduced in 2003 when the uniforms got their first major overhaul.

Now if you want my opinion, here it is. I'm a little disappointed. I think I had the most hope for the Coyotes' third jersey when I first saw the logo when it leaked several months ago. I'm not a fan of the red area ont he sleeve or the striping down the sides.

It's certainly a completely different look from their home and road uniforms but I'm not sure that's such a good thing in this case. I don't mind the red helmets, but they do seem a little out of place with the black jerseys.

Overall, I'd say it's middle-of-the-road. I don't hate it, but then I don't love it either.

Here's another picture featuring Jokinen, captain Shane Doan, Derek Morris, Jovanovski and goalie Ilya Bryzgalov.

You'll notice that the Coyotes join the Red Wings in placing the captain letters on the opposite shoulder so as to keep it from clashing with the top of the logo.

By the way, the Coyotes also had a video talking about the new sweater. Shane Doan came on and chatted about it briefly and also took a shot at the host's Amerks jersey which I thought was funny.

I'm a little disappointed in the Coyotes' web guys at the crummy quality of this video and the pictures in their photo gallery. But I guess I can let it slide. The jersey will make its debut on the ice on Friday, November 28 when the 'Yotes face the Avs.

Senators Unveil Third Jersey!

It appears the Ottawa Senators have unveiled their new black third jersey. The splash page now features full photos of three Sens players in their new threads. The jerseys match our previous leaks from this week.

They're black with a unique red and white striping pattern under the arms and down the sides. And they look killer.

Below you can see Chris Phillips, Daniel Alfredsson and Dany Heatley.

Looks like they'll even have new pants to go with the new sweaters. Not sure if they'll have different socks, though. This picture doesn't show that, obviously.

The Sens have already hit the ice in these uniforms against the Rangers this afternoon. I'll have game action pictures when I can.

Update on Saturday · Nov 22 · 2008 | 4:25 PM PST by Chris

I don't know about anybody else, but after seeing this in action, the Senators' third jersey has moved way up on my list. Alternate jerseys are now 13-10 on the season with the Sens' win over the Rangers. Three more third jersey games to go tonight

You know what's funny? In this picture with the line of players on the bench, the elbow stripes almost give the illusion of the barberpole stripes from the old days.

Even with SENS plastered all over the front, I'm a big fan of this jersey.

Update on Saturday · Nov 22 · 2008 | 8:21 PM PST by Chris

I somehow missed something in my previous posts. The Senators have set up a page on their web site dedicated to their new third jersey. You can see a photo gallery and a 360-degree view of the uniform. They have an order form, wallpapers for your computer, and a video which you can see below.

Seems like they're proud of this jersey. And with good reason.

Third Jersey Weekend

What I'm calling Third Jersey Weekend is well underway at this point. It kicked off this morning with the launch of the Sharks' new alternate sweater and will end Monday morning when the Bruins unveil theirs. So here's some things to you need to know to stay on top of the latest news.

The Tampa Bay Lightning have a new splash page on their web site with the first official indications that we'll be seeing a blue jersey on Sunday. With the primary logo on the shoulder, this could lead casual fans to wonder what's on the front.

If you're visiting Icethetics for the first time, I hate to disappoint you, but it's going to say BOLTS. I suggest checking out pictures in the Lightning's gallery at Third Jersey Central.

I'm psyched about the blue sweater, I just wish they could've used the secondary logo on the front. That's all I'm saying.

The folks at LetsGoKings.com are keeping us busy with Los Angeles Kings third jersey news. LGK's Carla Muller sat down with the designer of the Kings new alternate sweater, Todd Howk. It's really interesting to read about the process of creating this rather simple uniform. I highly recommend a read.

Now once you've done that, if you're just itching to see how the players will look on the ice and you really can't wait until tomorrow night when they face the Avs, check this out.

Now obviously, this is just concept art. The Kings haven't actually wore these in a game yet. It's just more of a preview than anything. And a rather good one. You almost can't tell it's fake.

But anyway, great job going on over there at LetsGoKings.com. They serve Kings fans well from what I can tell.

Last thing. I just wanted to share a shot of the St. Louis Blues in their new third sweaters. They made their debut tonight against the Ducks.

Those jerseys really look great. Seeing them in action, the only thing I'd change is the shade of blue. I really like the royal blue used on their home uniforms. I feel like these would've looked so much better without the really dark blue.

Anyway, that's all for tonight. Third Jersey Weekend trudges on. You can count on Icethetics to have news, pictures and all that cool stuff throughout the weekend.

And to everyone who misses the concept art. Trust me, I'm right there with you. Once all this third jersey buzz dies down in December, my next big undertaking is to create a Concepts section of Icethetics and introduce our Featured Artists.

I've been getting some really great artwork lately that I just haven't had the time to share. That will end soon.

Bolts, Bruins, Blues All In The News

I have several items for you this afternoon.

First, the Tampa Bay Lightning have released their third jersey schedule. The Bolts have indicated 14 different dates for their new blue sweaters this season. I'm excited because I'm going to the Avalanche game in December so I'll be wearing the same jersey as my team.

For what it's worth, the Lightning will wear their alternates on the day Icethetics originally had for the debut — Wednesday, November 26 against the Rangers. The actual debut is Sunday against the Devils.

The Boston Bruins are heavily promoting the unveiling of their not-so-secret new third jersey for Monday, November 24 at 8 AM on their web site. The sweaters will then go on sale on to the public that afternoon with Patrice Bergeron, Zdeno Chara, Milan Lucic, Phil Kessel, Marc Savard, Tim Thomas and Blake Wheeler staffing the Boston Bruins Pro Shop.

The black alternates will then make their debut on Black Friday. There's a "teaser" picture now appearing on the web site.

Why tease a jersey we've seen pictures of many times? Well, this would be a good time to remind everybody that not every hockey fan is a jersey fanatic who visits Icethetics five times a day. But I'm proud of those of us who are.

One final bit of news. This is just a reminder that the St. Louis Blues will debut their new third jersey tonight against the Ducks. I'll have game pictures here on the blog and at Third Jersey Central later tonight for those of you interested.

And I think that about wraps it up. Sorry about the delay in getting this posted, I know many of you have emailed me. But I do have a real job and sometimes I actually have to do work there.

Sharks Unveil Third Jersey!

The San Jose Sharks became the 13th team to unveil an alternate jersey for the 2008-09. They did so by releasing pictures and a short video on their web site, describing in detail the Sharks' uniform history. I wish every team did one of these. So much better than the Icethetics Live Chat history lessons.

Here's Patrick Marleau trying on his BlackArmor.

Nothing surprising for Icethetics regulars. We've had pictures for a few days now. It's black with the full-body Sharks logo on the front (the first time the Sharks have used anything but their primary logo on a sweater). It's got the SJ-fin logo on the shoulders and "Deep Pacific Teal" and white stripes around the elbows.

And if you're interested in checking out the video, I've posted it below, but prepare yourself for Jeremy Roenick's pimping of the new threads.

You've been warned. If you don't buy your BlackArmor, I cannot stop Jeremy Roenick from hunting you down. More pictures will be available at Third Jersey Central.