Sens Share Another Heritage Teaser

Just a little something to warm you up for the official unveiling tomorrow. The Ottawa Senators posted this picture on their website's splash page yesterday. They're really showing all their cards, aren't they? Though they did already confirm what's been previously posted on this blog.

Senators Heritage Jersey teaser video

Anyway, they're going to look really good in these Heritage Jerseys this year. Anyone going to Puck Drop tomorrow? Feel free to share some photos.

Store Leaks New Sens, Leafs Jerseys

Finally, I have photos of unreleased jerseys that I'm able to share with you. A reader wrote in today to tell us that the Buffalo Sabres' team store at the First Niagara Center (formerly HSBC Arena) is already selling Premier version of the Ottawa Senators and Toronto Maple Leafs forthcoming jerseys.

First, here's the Sens' Heritage Jersey which, the team announced the other day, will be officially unveiled on October 1. You get to see it now.

Ottawa Senators' Heritage Jersey leaked / icethetics.info

And as previously reported here, you can see it bears bilingual shoulder patches. A recent photo released by the team had us questioning whether that would actually be the case.

The other unreleased sweater on the store's rack was the Leafs' new throwback third. Take a look.

Toronto Maple Leafs' new third jersey leaked / icethetics.info

One detail previously reported here on Icethetics was the silver inner-outline inside the crest. You can just barely make it out in this photo. We're looking at photos taken by a cell phone camera in what's not the best lighting conditions. I've done my best to tweak these photos.

So now that you have something more than my renderings to look at, have your opinions changed on these two sweaters? Are they at all what you were expecting/hoping for?

Update on Tuesday · Sep 20 · 2011 | 5:59 PM PDT by Chris

I've been enjoying a nice, long four-day weekend, and as such have also been keeping my distance from the internet. But I thought I'd check in with some updates on Saturday's leaked jerseys.

First, it seems every media outlet in the universe has picked it up. Which is cool. Nice to see Icethetics getting a few extra mentions around the web. But most notably, both the Senators and Maple Leafs have been forced by the media to react the leaked designs.

On Sunday, the Ottawa Senators posted an article on their website that confirmed their new Heritage Jersey had been prematurely revealed online. Yeah, sorry about that. But some of us don't like waiting and an opportunity presented itself. 

The Sens are not blaming Icethetics or even the store where the photos were taken. They're placing the blame squarely on Reebok, as they should. The jerseys were simply shipped out too early. NHL teams launching new uniforms are supposed to get a five day window of exclusivity in their own market from the day of unveiling — which should be Oct. 1–5. So it was a mistake. A big one.

The Senators are still planning the "official" introduction to fans at Puck Drop on Oct. 1. But in the meantime, they did reluctantly offer some details about the design:

“While we are very disappointed to have our new jersey revealed in this manner, we are pleased to see the early comments from fans are extremely positive,” said Jeff Kyle, Senators vice-president of marketing. “We believe that this jersey will be a top seller in the National Hockey League this season, especially as fans learn the story behind how it was designed.

The heritage jersey pays tribute to the early Senators teams that won 11 Stanley Cups and was one the franchises that founded the NHL in 1917. The early Senators were considered the NHL’s first dynasty, with accomplishments so great that in 1950, sportswriters voted the Ottawa club as the team of the first half century in Canada.

“We have spent over two years developing this uniform and one of the most interesting aspects is that we did it in conjunction with a Senators fan,” added Kyle. “We look forward to telling the story of how a fan helped us develop a uniform that incorporates elements of the early Senators teams into what we feel will become a truly iconic symbol of Senators hockey.”

I do look forward to the story of the fan who helped develop the uniform. If they're talking about the guy I think, then we know him as Jacob Barrette. It's certainly been years in the making for him.

Then yesterday, the Toronto Star took the other photo to the Toronto Maple Leafs for comment. They also confirmed the design and expressed disappointment at not being the first to show it to their fans.

Additionally, the Star learned that the jersey will be "officially" unveiled during their regular season opener on Thursday, Oct. 6. It's not clear if they plan to wear them for that game against the Montreal Canadiens, or simply show them to fans that night. If I had to guess, I'd say they're wearing them.

Here's what the team told the Star about the leak:

"Yes, the Leafs organization is aware that its third sweater was unexpectedly revealed," Rajani Kamath, MLSE’s director of corporate communications, said on Monday. "While our organization is disappointed that we did not have the first opportunity to reveal our third sweater, we are looking forward to ‘officially’ introducing it to our fans later."

On a personal note, I think the Sens' Heritage Jersey looks fantastic. I wouldn't want to see it more than 15 times a season, but it's definitely a great alternate uniform. So well done to them. With the Leafs, I like the design of the new third, but it's just not different enough from the home jersey to satisfy me. Not much they can do about that though if they wanted to revive something from their past.

Loose Threads: Jets, Pens, Avs & Sens

I'm working on a huge Icethetics side project right now that should be released in the next few weeks. So while there are a number of things to cover today, I'm going to make this post quick.

Jets Hold Real Jerseys a Week

Young Jets get practice unisWinnipeg Jets players took the ice competitively for the first time yesterday in the Young Stars Tournament, though not wearing their new jerseys as we expected. Instead they donned practice jerseys with some extra patches sewn on.

So after weeks of listening to the team say the new uniforms had to be unveiled before the tournament so the players could wear them, we still have to wait a week to see them in action.

The following comes from the game recap on the Jets' official website:

The young stars did not debut the new Jets sweaters, instead wearing practice jerseys. The Winnipeg Jets will wear their new jerseys for the first time on September 20th against Columbus.

We've waited this long. What's another week?

Some of you have written in asking about the sock design — as if that could single-handedly change the entire look of the uniform. But as you can see in this photo, the sock stripes appear to match the sleeve stripes from the real uniforms.

Is that a good thing or a bad thing? I'm surprised that a week after the jersey was unveiled, only one person has asked what I think of it. Don't get me wrong, you'll still get my take eventually — just not yet. I was going to write something up last week but I'm holding off to see the jerseys in action before I dive in with my critique. It may surprise you, actually. May.

For now, though, I have a couple of third jersey schedules to share.

Penguins Officially Announce New 3rd

We've kind of taken for granted all summer that the Pittsburgh Penguins would be switching their third jersey to their most recent Winter Classic sweater. It was never really official until today.

The Pens said in the release that fans told them "they love the new look, the new shade of blue, and the blending of different eras of Penguins hockey." Based on what I've read from Penguins fans on this site, it sounds to me like you've been telling them you love the black and gold from the late 1980s. But they can't seem to hear that for some reason.

Sidney CrosbyNo matter. I think it's a great looking uniform. And  came the schedule for the new third jersey in the 2011-12 season. We'll be seeing it for 12 home games:

• Sat., Oct. 15 – vs. Buffalo Sabres
• Thu. Oct. 27 – vs. New York Islanders
• Tues., Nov. 15 – vs. Colorado Avalanche
• Fri., Nov. 25 – vs. Ottawa Senators
• Tues., Dec. 27 – vs. Carolina Hurricanes
• Fri., Jan. 6 – vs. New York Rangers
• Sat., Jan. 7 – vs. New Jersey Devils
• Fri., Jan. 20 – vs. Montreal Canadiens
• Sat., Feb. 11 – vs. Winnipeg Jets
• Sun., Feb. 12 – vs. Tampa Bay Lightning
• Wed., Mar. 7 – vs. Toronto Maple Leafs
• Thu., Mar. 22 – vs. Nashville Predators

Nice spread over the course of the season. I like that they're wearing them on a couple of back-to-back nights, and of course, against my Tampa Bay Lightning. That'll be one good-looking hockey game.

There's another third jersey schedule floating around out there...

Avalanche Set 2011-12 Third Jersey Dates

The Colorado Avalanche recently posted the game schedule for their blue alternate jersey, which will be entering its third season in use.

Interestingly, they even included details about the design that I don't remember reading when it was unveiled in 2009. They include information about the designers and prototypes. Have a read:

The third jersey design is a collaboration of ideas from the Colorado Avalanche (including Kroenke Sports Enterprises Creative Imaging), the National Hockey League and Reebok. ... Two rounds of sweater prototypes were tested and ran on ice before the final version was made.

Milan HejdukNow here are the 12 home dates in which the sweater will see action during the coming season:

• Fri., Oct. 28 – vs. Edmonton Oilers
• Wed., Nov. 2 – vs. Phoenix Coyotes
• Wed., Nov. 23 – vs. Vancouver Canucks
• Fri., Dec. 2 – vs. St. Louis Blues
• Tue., Dec. 13 – vs. San Jose Sharks
• Tue., Dec. 27 – vs. Winnipeg Jets
• Wed., Jan. 18 – vs. Florida Panthers
• Thu., Feb. 2 – vs. Minnesota Wild
• Mon., Feb. 27 – vs. Anaheim Ducks
• Sat., Mar. 10 – vs. Edmonton Oilers
• Tue., Mar. 20 – vs. Calgary Flames
• Thu., Apr. 5 – vs. Columbus Blue Jackets

The Panthers will be the only true Eastern Conference team to see the Avs sporting blue this year. They have Stanley Cup Final history together. (Though I guess strictly speaking, the Jets are still in the East for this year.)

One final item for today...

Sens Give Another Glimpse of Heritage

One final item for today. A reader tweeted a link to a page on the Ottawa Senators website, offering the new Heritage Jersey for sale without really showing it to us.

From what I can tell, this is the same photo that was used in the team's own sneak peek way back in March. Only difference is now we get it in full color without any distortion from projector screens or compressed Flash video.

First, you can see that vintage white is, in fact, in use. And second, the shoulder patches seem to contradict my earlier report which said that they were bilingual, English on the right shoulder, French on the left.

I'm staring at a photo (which I can't show you until after the official unveiling) that clearly shows one patch is in French, so what's the deal? One of two things: either 1) there was a change made between this photo and that one, or 2) we're actually looking at two jerseys laying side-by-side in this photo. It's hard to tell for sure on that.

Meanwhile, the Senators say the Heritage Jersey will be available on Oct. 1, meaning the official reveal will have to take place on or before that date. I'll be keeping an eye on it, obviously.

Update on Wednesday · Sep 14 · 2011 | 11:55 AM PDT by Chris

And with a definitive answer to question above, today the Senators announced that the Heritage Jersey will be unveiled on Saturday, Oct. 1.

Specifically, it will be shown to fans at the Puck Drop event at Scotiabank Place. Even more specifically, the unveiling itself will happen at 10:30 AM.

If you've been keeping an eye on the blog, you already know what the jersey will look like, but I'm definitely looking forward to seeing how it looks on the players.

I'll be sure to share pictures with you that morning. And to any Sens fans that will be in attendance, feel free to send along any photos of your own.

New Looks for a New Season

As a long summer starts winding down, we're now less than a month away from training camps across the NHL getting underway. But before that, I wanted to do a quick run-through of all the new jerseys we'll be seeing this fall. And believe it or not, I have a few surprises in store.

Edmonton Oilers

Fans have been begging for it for years, and the Oilers have responded. This new road jersey pays tribute to the original white sweater the Oilers wore from their NHL inception in 1979 to 1996.

Florida Panthers

Like the Oilers, the Panthers are fixing their uniforms as well by returning to their roots with a red home uniform. The chest and sleeve piping as also been removed from both the home and road sweaters.

Though the red sweater was unveiled at the draft, the road jersey design below is still unofficial. We know the blue piping is going away but it's not clear if the jersey will see any other changes.

Los Angeles Kings

The Kings are undergoing an identity overhaul in 2011, though they're only adding one "new" jersey. The white road sweater is based on the black alternate which launched in 2008.

Nashville Predators

The Predators are also making sweeping changes by introducing new home and road jerseys.

New York Islanders

We got our first glimpse at the Isles' new third jersey when a prototype design was leaked recently by a former team employee. But I've recently been made aware of some new details and can confirm report this is what the final version looks like. (Accidentally broke one of my own rules there. I can't "confirm" anything. That's for the team to do. However, this is an accurate representation of the final design.)

Ottawa Senators

We've known for some time that the Senators have had a Heritage Jersey in the works, meant to pay tribute to the original Senators from the 1930s for their own 20th anniversary season. You got your first look at a photocopy of the design earlier this month. This is what it looks like in color.

The shoulder patches have been the source of much of the speculation surrounding this jersey since the team itself offered up a sneak peek back in March. I can report that there are two of them, both in the shape of a shield. One reads Ottawa Senators, the other is in French: Sénateurs d'Ottawa.

Pittsburgh Penguins

The Pens will be promoting their 2011 Winter Classic jersey to alternate status this season. It replaces the light blue third which debuted at the 2008 Winter Classic.

Tampa Bay Lightning

The Lightning unveiled their new branding back in January but the jerseys still aren't available in stores. Here's a refresher of what they'll look like.

Toronto Maple Leafs

And finally, one of the worst kept secrets of the summer has been the Leafs' new third jersey. It pays tribute to the 1967 design which was only used for a few seasons. Take note of the silver inner-outline of the throwback leaf crest. Other than that, it's practically identical to the old jersey.

Obviously, the odd man out on this post are those elusive Winnipeg Jets jerseys. Plenty of you have emailed and tweeted to tell me the counterfeiters already have them. I refer you to my earlier post about phony leaks. Everyone's favorite thieves are simply manufacturing jerseys based on concept art. As I've said before, this would not be the first time. And it surely won't be the last. Be patient; don't waste your money.

For what it's worth, I can't say how close the fakes will be to the real thing as I haven't seen the final designs yet. They could be close or miles away. But since the Jets haven't scrambled to assemble a press conference on short notice, I'm guessing it's the latter. 

I also expect to have another edition of JerseyWatch posted before the end of August, but aside from one busy week, there hasn't been a lot of news this month. Hopefully this will hold you over until then.

Update on Friday · Sep 16 · 2011 | 10:40 AM PDT by Chris

Winnipeg Jets

The Jets finally unveiled their new home and road uniforms 10 days ago. Here's another look at them.

Washington Capitals

The Caps announced they will bring back their retro Winter Classic jersey for 16 road games this season.

The new season is shaping up to look pretty nice. And I don't think there will be any other new jerseys to add to this list for the 2011-12 season. You've now seen everything there is to see.

Loose Threads: Ending a Busy Week

Seven blog posts in seven days, and I even took yesterday off. But believe it or not, there's still more news to talk about. I have four items today I'll try to get through as quickly as possible.

Sens Release Partial Third Jersey Schedule

One of the big stories of this week has been the Ottawa Senators' new third jersey. They're calling it the Heritage Jersey and we got our first look at it on Tuesday. Then a few days later, the team officially announed its 20th anniversary plans.

In the press relase, the Sens confirmed the existence of the Heritage Jersey but, despite the leak, opted not to officially unveil it. That will happen closer to the start of the season. However, the team did post ticket package options online which tell us, in part, when the new sweater is scheduled to be used.

Ottawa Heritage Jersey (colorized)The Heritage Jersey will be worn for 11 home dates, but the ticket packages only reveal eight. Here's that list along with a couple more: 

• Thurs., Oct. 13 — vs Colorado Avalanche
• Sun., Oct. 30 — vs Toronto Maple Leafs
• Sat., Nov. 12 — at Toronto Maple Leafs †
• Wed., Dec. 14 — vs Boston Bruins
• Tues., Dec. 27 — vs Montreal Canadiens
• Sat., Jan. 14 — at Montreal Canadiens †
• Tues., Feb. 7 — vs St. Louis Blues
• Fri., Mar. 2 — vs Chicago Blackhawks
• Fri., Mar. 16 — vs Montreal Canadiens
• Sat., Mar. 17 — vs. Toronto Maple Leafs

† Along with the 11 home games will be a pair of nationally televised road contests in Toronto and Montreal, according to information that was part of the jersey leak. I take that to mean Hockey Night in Canada broadcasts — which are on Saturday nights. The Senators visit the Maple Leafs for Saturday matches on Oct. 8 and Nov. 12, but the team has already stated the jersey will see its debut on Oct. 13. And the only Saturday game hosted by the Canadiens takes place Jan. 14. By process of elimination I think we can safely include Nov. 12 and Jan. 14 on the schedule. But that's subject to change, of course.

UPDATE (9/25/11): As it turns out, Nov. 12 wasn't a safe date to include. The Toronto Maple Leafs just released their full third jersey schedule which includes that date. And for TV purposes, we won't see blue versus black. So strike that date from the list. Must be a different nationally-televised game.

I've also taken the liberty of colorizing the leaked jersey design from earlier in the week to give us an idea of what it might look like. I've used vintage white since many things are hinting at that right now.

Kings Throwbacks Coming Back

Kings throwback jerseyIn March, LA Kings Insider Rich Hammond wrote that the Los Angeles Kings would be overhauling their uniforms next season. He added, "the vintage purple-and-gold jerseys will go into mothballs for a while now."

I've been citing that little nugget for months in the various NHL JerseyWatch updates. What I didn't know until I started scouring his archives is that just over a month later, Hammond changed his tune.

Buried in a mailbag-type post on April 30, where he answered reader questions, was the news that the Kings were in fact bringing back the throwbacks for at least three home games next season.

Minnesota Kings Fan asked: To add to the uniform questions what about something with purple & gold?

Answer: The current plan is for the Kings to wear the purple-and-gold vintage uniforms for three home games next season.

I feel bad I overlooked that little piece of information during the last few months, but thrilled that the Kings are bringing this uniform back in 2011-12. It looks great and fans love it!

It's also the perfect counterweight for a club with black and white primary jerseys. I won't call them boring because I actually like them, I just don't want to see them lose the purple altogether.

And for the record, neither does Luc Robitaille.

IceMen unveil modified logo, new jerseys

The Central Hockey League has been getting a lot of blog time lately, and they're about to get a little more. In just their second season, the Evansville IceMen will already be donning a new logo and jerseys.

It's not really a new logo so much as a modified version of their previous logo which was used during their inaugural season in the CHL last year. They're keeping the same "ice man" as before, but with a different posture and some new gear. As for the uniforms, they're completely new — even if they aren't entirely original.

IceMen unveil new jerseys for 2011 / IceMenManiacs.comThe IceMen held a press conference on July 14 to show off the (not so) new look. (Try to ignore the blatant headline misspelling.) They had a few players on hand to model the new jerseys (right).

Mark Cody (18) wore the alternate, Todd Robinson (19) had the blue and Brian Bicek (10) donned the white sweater. In the CHL, teams wear white at home for the first half of the season and then switch.

If you can look past the fact that all of these uniform designs come from the Pittsburgh Penguins' closet, what else do you notice?

We've seen it before, but never this bad. Not one color in the logo is found on the jerseys. Each one uses two shades of blue, neither of which match the single shade used in the logo. There's also no grey in the uniforms even though it dominates the primary mark.

I'm not oblivious to the fact that minor league teams have to spare expense by using existing jersey designs. But knowing that, why not make it look like you put some thought into the design and alter the logo colors to match? It doesn't look that bad, considering the logo they have to work with. But I'd lose the black.

That's all I really have to say about that because the truth is I love these jerseys — just not the crest. I think the colors and striping look great. By the way, I should give a shout-out to IceMenManiacs.com for the photo above and coverage of the unveiling.

Blazers celebrate 30 years with Oilers logo

On Friday, the WHL's Kamloops Blazers unveiled their 30th anniversary logo and it may look awfully familiar to you. That's because it's based on the Edmonton Oilers' 30th anniversary logo from 2008. The green craze is really hitting hockey design hard this year. Everybody's recycling!

The use of the Oilers' logo for the Blazers isn't as odd as it might seem at first. When the team was founded in 1981, they were known as the Kamloops Junior Oilers. So in reality, this logo works well as an homage to the team's own history. They became the Blazers in 1984.

The Blazers have announced some of the 30th anniversary celebration plans. Here are the ones of interest to Icethetics readers:

To celebrate 30 years, the Blazers have introduced a new logo that will be placed at centre ice for the entire 2011-12 season. The Blazers will also be wearing vintage jerseys to commemorate the anniversary this season.

I'll keep an eye out for that vintage jersey. Maybe that Kamloops Junior Oilers logo could be resurrected too. And I have to say that despite the obvious reuse of that Edmonton 30th logo, I do like how the team has worked in both the Junior Oilers and Blazers imagery into the design. Just wish they could've been more original.

---

I think that finally does it for today. You're now caught up on everything — that I know of. Next up, I'm working on a page that will be under the VOTE tab above. Basically, you'll be able to vote on all of the new logos and jerseys — even the unofficial ones — that we've seen this summer. Should give us an idea of where everyone stands on the new looks around the hockey world. Plus, it'll be a good recap with lots of links in case you missed anything admist all the crazy blog updates lately.

Update on Monday · Aug 15 · 2011 | 10:46 AM PDT by Chris

Gibbie from IceMenManiacs.com, who was at the IceMen's jersey unveiling press conference, commented with some additional details on the new look.

Sorry to ring in late, I just came across this blog. Thanks muchly for the link back! We just started the IceMen Maniacs site a couple of months ago and I'm thrilled to see it out in the wild. :)

They did tell us at the presser that the jerseys were mock ups, it's possible that the color scheme will be modified a bit. They could tone down the blue and I think it will be fine. Not all the blues on the three sweaters match either which bothers me but no one else probably notices. :) The official team colors are now supposed to be navy blue, sky blue and white as opposed to navy, white and black.

The whole issue of change is sensitive since the team has gone through major changes each of its four years of existence and is about to go through another very large one. While I appreciate why they wanted to change up the logo and jersey design, I'm glad it wasn't more radical. Besides I'm very fond of our club wielding, parka wearing man. :)