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Entries in bruins (10)


New Third Jersey Image Leaks

Apparently, there's a guy or some illegitimate company selling bogus Rbk EDGE third jerseys on ebay. How do we know they're fake? Well for one thing, Reebok hasn't started shipping them yet. But that doesn't mean there weren't legitimate pictures of them.

The listings included six teams in all: the Atlanta Thrashers, Boston Bruins, Buffalo Sabres, Phoenix Coyotes, St. Louis Blues and Tampa Bay Lightning. That's three teams that have officially unveiled them and three that haven't. Let's start with those.

There's nothing that we haven't already seen, but there are pics from different angles than what we've already seen. This is most helpful with the Coyotes in seeing what those sleeve stripes look like. But what makes me think these pictures show us what the actual jerseys will look like? Because of three others we've seen officially that were right.

Among the plethora of pictures were some close ups of the crests. First, the new ones...

...and then Atlanta's just because I thought it was a cool shot.

Thanks to Charlie for the tip on these pictures.

Hope that satisfies your itch for third jersey news tonight. I'll have more tomorrow, plus an announcement regarding the new banner some you have already noticed at the top of the page.


Bruins, Stars Set To Unveil Alternates

Confused? You're not alone.

For weeks I've been assuming the the Boston Bruins unveiled their new third jersey when Milan Lucic wore it in front of season ticket holders at the State of the Bruins event. I now have new reliable information that says that was not the "official" release of the sweater.

In fact, the Boston Bruins will officially unveil their third jersey on Monday, November 24. I don't know any details regarding plans for this unveiling, but I do know the team has plans to show the new alternate sweater to fans and the public on that date.

I'm now considering the pictures from the State of the Bruins event a "leak" — which is technically what it was. The team never officially released photos of the jersey. The photos we had were taken by people in attendance.

Confusing, I know. We've already seen the Bruins third jersey (multiple times!) but I'm big on getting my facts straight. The fact is, the Bruins have not unveiled their third jersey and they won't until November 24. When they do, I'll add them back to the unveiled list. And who knows, maybe they'll have made a change or two to the design we last saw.

Now, about the Dallas Stars. Several fans have emailed in to say that they've seen messages appearing in the American Airlines Center on the scoreboard confirming the Tuesday, November 18 unveiling date.

No details on what it will look like, but here is one email I received from a reader.

I was at the Stars game last saturday and on the jumbotron they had an ad for their charity luncheon, which is November 18, and they said that those who go to the luncheon will be the first to see the new third jersey. So, November 18 is definitely the date for the unveiling. I thought that you'd like to know.

Both the Bruins and Stars dates have now been added to the Countdowns in the sidebar.


Third Jersey Fan Concepts & More

We haven't had a good concept art post in almost a month because of the explosion of third jersey news. Now that we're getting a little bit of a break from it, let's take a look at what some fans would like to see as alternate sweaters. And get comfortable, because this is going to be a long one.

We'll start with some update Flyers logos that were submitted.

My personal favorite is the bottom right corner in the sketches. Up next is a great set with some uniquely updated logos.

And speaking of updated logos, check out these for the Sharks.

The artist who submitted these prefers the one on the left but I thought I'd post them both and let you decide for yourself.

Now let's get into those third jersey concepts I was telling you about. We'll start with San Jose. Rumors have circulated that the shield logo could go on the front, but I wouldn't expect to see any white or orange anywhere else on the jersey.

And the Predators concept is purely from the mind of the artist. The Predators haven't announced any plans for a third jersey either this year or next. Neither have the Capitals, but many people are wishing for something like this.

Many Canucks fans were hoping for a green third jersey. Maybe something like this isn't too far off.

Yeah, maybe not the one on the right, though.

Here's a very busy idea for the Canadiens.

Maybe if your jersey was distracting enough, you could just win that way. Sticking with the Canada theme for a moment, how about these for the Senators?

And finally, hoping for the return of a yellow third jersey for the Bruins? Here's one of my favorite concepts from this batch.

What do you think of these? if you have any concept art of your own, feel free to send it along.


Icethetics Season Preview, Part IV


The Icethetics Season Preview is winding down. All week I've been getting you caught up with what's new in the world of hockey as it pertains to the right side of your brain.

Unlike last season, no NHL clubs are introducing new primary logos this season. However with the re-introduction of third jerseys this fall — and I'll go deeper into this tomorrow — a handful of teams will have new marks for their new duds.

There's no better team to start with for this topic than the Buffalo Sabres. I know a number of tradition-loving fans are thrilled at the prospect of the team's original logo making its' return — even if it is on a part-time basis.

The updated classic logo with a darker blue and silver lining will be worn on the Sabres' third jersey this season. Some are even hoping this logo will eventually be promoted to full-time status. It's not unprecedented for a third jersey logo to eventually become a team's primary. The Blue Jackets and Blues both did it.

Speaking of the St. Louis Blues, they've also unveiled a new logo to go on their new third jersey. The main feature is the use of the Gateway Arch imagery but it's also got the classic circle style — similar to what the Wild did when they introduced their first and only third jersey in 2003.

It's a beautiful design and use of color and stays true to the original Blue Note. You have to hand it to the Blues for really getting this one right.

Technically, the Carolina Hurricanes also have something new on their new third jersey. This dark version of their primary logo can be found on the shoulders. It's nothing spectacular, but it sure is a nice touch. And I assure you it looks much better in context, on the black jersey.

But that's all for new NHL logos — officially. But leaks happen and there's no group in the world that can really keep a secret — except the ones that kill people. So over the course of the summer, a few logos have make their way to those of us interested enough in finding them.

We'll begin with the Los Angeles Kings, who will be unveiling a new third jersey next month. The logo seen here fits the description for what we've heard about this particular sweater. It was discovered on a governmental trademark web site. And while those web sites generally tend to use only black and white images, it's believed this logo as well as the jersey will be black and white — and maybe silver.

So I trust this image and fully expect to see it on the front of the Kings' new third jersey in November.

Another team with leaking logos is the Phoenix Coyotes. Two brand new logos turned up over the summer.

The logo on the left is expected to be on the front of the Coyotes' new third jersey — also expected for release next month. The one on the right, if I were to guess, will probably be on the shoulder of this jersey — if they use it on a uniform at all. It could just be one of those alternate logos that only gets used on a handful of merchandise. The Canucks, Senators and Sharks all have logos like that.

Along with these other leaked logos were a couple of new scripts that turned up for the Coyotes and the Boston Bruins.

This new script logo for the Bruins matches much better with the new logo they unveiled last year.

The New York Islanders and Edmonton Oilers are expected to go retro with their new third jerseys this season.

Technically, these aren't "new" logos but they are new additions for this season.

And that's that. We're expecting to see something new when the Thrashers, Lightning, Stars and Senators unveil their new third jerseys, but rumor has it they'll simply be text logos across the chest.

If you think I missed anything, shoot me an email and I'll be sure to add it. Otherwise, that does it for the this edition of the Icethetics Season Preview. Tomorrow is the last day of the Icethetics Season Preview (or is it?) and it's all about third jerseys. It's all the intelligence we've gathered this summer wrapped up in one big post.


Monday Afternoon Notes

I've got a few things to talk about this morning. I'll start with the IceHL. I had to disqualify a bunch of team names that were up for rating in the Central Division. It was pointed out that several of them have already been used by obscure or defunct pro teams.

I asked that you guys not submit ineligible names since I don't have the time to search everything submitted. Anyway, some of you may want to go back and adjust your ratings based on the names that were disqualified. There are links to those pages in the pollbar.

In other Icethetics related news, we surpassed the million-hit mark. Did it in under three months too. Thanks for continuing to check in, everyone. According to my stats, we've had over 400,000 unique visitors following Icethetics in the last three months. You guys are the reason I do this every day. Thanks again!


Vancouver Canucks goalie Curtis Sanford decided to wear a fan-designed goalie mask this season. And after choosing his favorite last week, it's now been painted. The team's official web site had photos of the new mask.

It doesn't quite look how I thought it would, but I think it's still a great looking mask. I like the green eyes at the top.


Been getting a lot of questions about both of these. First, I can tell you I've talked with Matt and since school and work — designing logos — have him very busy and without much free time, it may be about six weeks before we see his Blues rebrand. Hope you don't mind waiting a little longer. If you do, too bad.

Nicolas, creator of the IHA, will have a statement for everyone later in the week regarding the future of the league we designed logos for here at Icethetics. At that point we'll also begin accepting logo submissions for the league itself. The IHA will need its own logo as well.


Over the weekend, the Sabres and Blues unveiled their new third jerseys but I was keeping an eye on the rest of the league to see if anyone else would have theirs on display at various fan events. The Senators, Coyotes, Blackhawks and Lightning all held festivities over the weekend but none showed a third jersey. We'll probably have to wait until November for most of them.


I've been getting a lot of emails from people saying they've found pictures of all the new third jerseys on various message boards. Well, what they're seeing are the concepts created by based off Howard Berger's descriptions. I'm writing this hoping to get those emails to stop.

Let's take a look at the concepts did versus the actual jersey — all of which they have on their site. We'll start with the Hurricanes.

Berger wrote about stars across the bottom but we know the images he had were really bad quality so it was probably difficult to make out. Though I think seeing dots around the sweater, it would've been a better guess to stick with the storm flag design. Next, the Bruins.

It seems this concept wasn't based entirely off Berger but maybe a little wishful thinking. The main differences are the drawstring collar, the gold stripe at the bottom and the word BRUINS in the logo. Berger never said it would be the BOSTON logo and the earlier images we saw kind of confirmed that. Now the Sabres.

Berger did say it would be a throwback but the low quality images probably precluded him from noticing the slight modifications. And finally, the Blues.

For this, I'm betting Berger was looking at something similar to the image I posted on Saturday. Because of the terrible quality of the image, the jersey appears to have black stripes on it and the gold's been washed out entirely. It's also hard to tell that the ends of the sleeves are white.

So there it is. appears to be basing their concepts off of good descriptions but these are by no means the actual jersey designs. For that, we'll have to keep an eye out the next few months. I'll be here keeping track of all of it.


Bruins LEAK Third Jersey!

UPDATE (10/28 11:05 AM): Some of the information in this post has changed. This "unveiling" was technically a leak by the team. The official release date for the Bruins' third jersey is November 24. Click here for more info...

According to, the Boston Bruins unveiled their new third jersey tonight at the State of the Bruins event.

The jerseys are basically what was expected — black with the secondary logo on the front and the primary logo on the shoulders. Sound familiar? It's exactly what we saw in the preview back in February.

Here are some pictures from Chris at of Milan Lucic in the new sweater.

credit: Chris @

I find it a little strange that this news comes without any big fanfare. I guess the Bruins wanted to treat their season ticket holders to something special before taking it to the rest of the world.

My thanks to Chris at for the heads up on this news and for posting the great pictures.

When the Bruins post something official on their web site, I'll be sure to let you know.

UPDATE (9/11 9:48 AM): Still no official pictures of the jersey from the Bruins, but they do have a quick little bit on their web site. In an article discussing the State of the Bruins event was the following.

A very special surprise came at the end of the festivities when Milan Lucic walked onto the ice to unveil the Bruins new third jersey. ... A touched Lucic said, “I love you, too” after being lauded by the crowd when he entered the rink.

And despite having a photo gallery from the event online, there are no pictures of Lucic in the third jersey. Still waiting...

UPDATE (9/12 10:20 AM): I've added a photo gallery for the Bruins' new third jersey. Because the Bruins have yet to post anything official, the gallery is currently made up only of photos from Chris at

I'll post more as I find them.


Bergeron Dons Bs' New Third?

A new video on appears to show Patrice Bergeron in what could be the Bruins' new third jersey — or something close to it.

First, a few stills from the video.

If you go watch the video — which is titled "Road to Recovery" — you'll find a few seconds of him skating in this jersey around 2:35.

Now, some background. Back in February, I posted a video clip from an NESN broadcast that showed a guy skating around in what was described as a third jersey "finalist" for the Bruins. Despite wearing a Bergeron jersey, it was not Bergeron. Here are some stills from that video.

The differences between these two jerseys are fairly obvious. Notice the crest. On the TSN video, there's a white stroke around the logo. Not so on the NESN video. There's also a yellow stripe around the bottom of the NESN jersey while there are no stripes on the bottom of the TSN jersey.

Just some things to think about as we anticipate the Boston Bruins' new alternate sweater. No word yet on when we should expect it. Thanks to Steve for the tip.


New Logos For 'Yotes, Bruins, Sabres

I saw a reader posted links to images of new logos for the Coyotes, Bruins and Sabres and figured I'd post them for everyone to see. (Also, it will serve as a backup in case the original images disappear at some point.)

I'm not worried so much about crediting the original person who got these graphics considering they probably shouldn't have had them in the first place. But this is the internet. What can you do?

We can start with Phoenix. First, we've got a better shot of the alleged third jersey logo I first posted last week.

It's an amazing looking logo. Let's hope the sweater design can live up to it. There's also what may be a secondary logo for the alternate jersey along with a brand new wordmark.

Nothing bad to say about either of those.

The Bruins have a new wordmark as well.

Very cool. And we've got a bit of a better look at the vintage logo the Sabres will wear on their thirds.

Thanks to Resist The Machine for finding all of those. If you guys come across anything else, email me and we'll let the world know.


Third Jersey Fan Renderings

It's been mostly quiet on the third jersey news front so far today. But several fans have been hard at work designing sweater concepts based on the rumors that have been swirling lately. There's a lot to get to so I'll dive in.

The Hurricanes may adopt a third jersey this season that looks a little something like this.

Meanwhile the Maple Leafs will likely take a more traditional path.

It's more likely they'll end up with a white sweater, but blue is certainly a possibility as well.

The Bruins have sort of already leaked their third jersey design and it looks like this.

The Oilers will probably go with a retro look...

...same as the Sabres.

Still other teams may ditch the historical look for something more contemporary. If the Stars go with a green third, it could look like this.

And the Lightning and Senators might go with informal nicknames on the front — the Bolts and Sens.

Not sure about the gold Ottawa sweater. I like black better for them. I also wouldn't expect to see the 2D logo on the front of a jersey anytime soon, but that's just me. I've been wrong before.

I'll have more later today including the next division in the IHA branding project.


Bruins Confirm Alternates

It seems like over this past week the news leaking about next season's third jerseys just will not stop. And I don't see anyone here complaining about that. As far as news tonight, we've got newspaper journalists confirming alternates for the Bruins and Hurricanes.

Fluto Shinzawa of The Boston Globe wrote in the Bruins Blog last week that the Bruins will in fact have a third jersey for the new season — something we've all kind of known for quite some time now. Shinzawa also wrote, "The final design has not been released, but it will most likely feature the retro bear, on the shoulders of the current uniforms, on the chest."

Below you can see a sample of the new sweater in action. During a game last season, NESN broadcast video of a player skating around in it — it's not actually Patrice Bergeron.

The full video was originally posted on YouTube but has since been removed — whether by the person who uploaded it or by YouTube, I don't know.

And this is just a followup to yesterday's post. News & Observer writer Luke DeCock said in his blog there was "a good chance" the Hurricanes would have a new alternate sweater this season. A similar story was published in today's paper. You can read an excerpt from the article below.

The Hurricanes will unveil a third, alternate jersey this season and hope to have it ready to reveal at the Caniac Carnival on Sept. 21, Hurricanes general manager Jim Rutherford said.

Rutherford declined to comment on the design, but team officials have talked for years about a black jersey with the team's secondary, waving-flag logo on the chest.

The team planned to unveil the new design last season, but the debut was pushed back a year because of the introduction of the NHL's new "uniform system" from Reebok.

The Hurricanes are one of three NHL teams not to use a third jersey at some point, with the Red Wings and New Jersey Devils the others.

If you want to send in tips regarding this season's new crop of third jerseys, email me at