Rebranding The Sharks

Yesterday we got a look at some first class concept art. And afterward I promised some more from a designer we've all come to think very highly of. He's been on a mission to rebrand the NHL and teams he's already seen to include the Islanders, Thrashers, Senators and Bruins. Most recently, his work on the Panthers and Ducks has been stunning.

Now, he's taken on a new challenge. Witness the rebranding of the San Jose Sharks.

The logo set is unbelievable. It's different yet recognizable in that it's mainly an upgrade of the old logo — essentially what the Sharks did over the summer, anyway.

My personal favorite is the secondary mark. That by itself, should be the primary. The wordmark is notably nice as well, but it's the fin logo that I think is spot on. That's why the alternate jersey here is the one that gets my vote.

And that's not to say I don't love the other two jerseys. Even the lettering and numbering is pitch perfect if you ask me. This design shows that while it makes a nice accent, the orange isn't necessary at all. You can achieve an amazing look with just the teal, black and silver. We can only hope that one day any team looks as good as this.

Finally, there was a slight change the designer made before unveiling his design. Take a look.

The logo on the left is the one he ultimately went with but I certainly see the validity of the other one. It adds more color to the shark, yes, but it's not entirely necessary since the triangle behind the shark is teal (as opposed to white).

I'm very interested in seeing what you guys have to say about this latest design by GhettoFarmBoy, as he is known. He says his next rebrand will focus on the Washington Capitals. No word yet on when we should expect to see it. I, for one, am looking forward to it.

The Finer Art

A lot of the concept artwork I feature here on a daily basis is created by amateurs. It's fairly obvious and I think even the designers themselves wouldn't take offense to my saying that. But every so often, I come across work that could only have been created by a professional. It's the reason I have a blog like this.

The template used for these concept designs is probably as close to perfect as we're going to get, visually speaking. I don't know the identity of the artist, but the work is stunning. I'll kick things off with my team — which I haven't really talked much about lately.

Personally, I love this idea. A new logo like this would certainly take some getting used to but the light blue on black accented by silver looks great! I'm also a big fan of the throwback numbers on the blue third jersey and the lightning bolts around the shoulders. Anyone feel like painting one of these onto a photo of a Lightning player?

Next here we see an interesting take on the Dallas Stars' logo. I like it but proportionately it seems a bit... off. I think the city name above the logo needs to be in a smaller, wider type. Otherwise, I think the jersey striping looks fantastic and that gold third jersey would definitely get my vote.

I love the striping on these Rangers jerseys, but the New York across the front isn't working for me. Swap it out with the Lady Liberty logo and I'm pretty sure nothing could compete with that look. I'm a little confused by the Maple Leafs lettering on the back of the jersey, however. Speaking of the Leafs...

The accent striping isn't much but it adds a lot to what are otherwise rather plain jerseys. Will it happen? No. But I think all of these are interesting to consider.

Lastly, we have an Ottawa Senators concept with a complete overhaul.

I think the logo would be better if the cape were either smaller or gone. It creates bad negative space. But once again I think the striping is excellent. Overall though, not a bad direction. By the way, I added Anton Volchenkov to my fantasy team. He hasn't really done anything for me yet.

Anyway, that's all for right now. I'll have some more rather brilliant work tomorrow as we stick to the more professional-looking designs this weekend. Hint: GhettoFarmBoy is back at it again.

Just To Freak You Out XVI

It's another Freak Out Friday here at NHLToL and boy have I got some weird crap today. I have to start out first with something that might cause you to fall out of your chair laughing.

The funny part is I think that's what Homer Simpson would look like if here were an Indian. Anyone agree with that?

The next image is sure to stir the pot a little bit. It's like one of Conan's "If They Mated." Albertans might not be able to take this. Imagine if the Oilers and Flames got together.

We should make a habit out of that. Pretty funny stuff.

This cracks me up. Twice in the same week, two separate people emailed me concept logos for the Montreal Canadiens — replacing the "H" with an "M."

The graphic on the right incorporates the old Montreal Maroons logo so that's kind of cool. But regardless, it's still just weird seeing that. Let's keep it in southern Canada for a moment. A few different readers felt like giving new colors to the Toronto Maple Leafs' uniform. Everything but blue.

We'll finish off this week's Freak Out Friday on a fairly obvious route.

Yes, that's the Linux penguin. Can't believe I didn't get that one sooner.

Hope those served up a good laugh, or at the very least made you smile on the inside. And don't forget to send in your Freak Out art for next Friday's post. Enjoy your weekend!

From The Pacific Northwest

I think I'm finally going to be able to start getting back into this again. As you guys have probably noticed, I haven't been as fully involved with the site as I was over the summer. But with all the new Rbk EDGE jerseys out there, I no longer seem to be a useful source of information.

Still, I think we've found a niche with the concept art, so as long as you guys keep sending stuff in, I'll keep posting it. Having said that, here is today's collection. (Let's clock it and see how long it takes for someone to baselessly point out how I "always" write about the Canucks. I love messing with people.)

Here's a simple redesign with green incorporated into the logo. It also takes advantage of using different logos for the home and away sweaters. And to go along with that, here's a green alternate jersey.

But an even better-looking green jersey might look more like this.

What you see there is the incredibly well-designed logo created by John Slabyk. It would certainly be nice to see a team in a green jersey. White, black, red and blue (orange and teal as well, I suppose) seem to be the only permissible uniform colors for this season.

I like the use of the "V" logo so I felt like adding these to the pile.

Worth considering, I suppose. And finally, let's just throw out everything we know and try something totally new. Grey and green.

The grey and blue look awesome together. I think that should be the color of a Lightning third jersey. (Anyone want to put together a concept for me?)

Comment now and let us know what you think.

Capitalizing On Concepts

Anyone want to guess what Glen Hanlon is thankful for today? Because it's not having a job as an NHL hockey coach. Poor guy. Of all the days to get canned, you just wouldn't expect it on Thanksgiving, right? So with the Washington Capitals opting to replace their coach, I have concept art! (And it's really good stuff, too!)

We'll start out with something simple and rather obvious. Take the new secondary mark and stick it on the front of the jersey.

I'm personally of the opinion that it makes for a better primary than the wordmark. But it's not my call to make, now is it? Working off a similar tack, I could totally see this being a third jersey as part of the set above.

The red striping is a little strange, though. We might want to tone that down a bit. I like it but I don't really know what's going on. I like the next design because it uses a logo that mixes the old and new similar to what we saw in a couple of previous Freak Out posts.

Quite fascinating, really. Though this is probably more worthy of Freak Out Friday by itself, I still like it. Keeping that in mind, however, what about a similar look but with the old blue and bronze?

I think you know how big a fan I was of those colors despite the fact that I completely understand red, white and blue for the Washington, D.C. club. You might also notice that these jerseys are really just recolored Ducks sweaters. But let's finish up the post with these colors.

Other than the Lightning's, there's really no color combination I like more than this. My absolute favorite is that blue one on the right as well as the blue jersey the Caps actually wore in the late '90s. Am I the only one? (If I am, I'm all right with that.)

Hope you guys enjoyed that. I have over 100 graphics waiting to be posted at the moment, so it goes without saying I'm falling a little behind. It also goes without saying that if you've sent in something that hasn't been posted yet, don't lose hope.

Happy Thanksgiving!

A Third Jersey For The Wings?

The third round of voting on the Third Jersey Logo Tournament will begin on Wednesday so keep an eye out for that. In the meantime, I've managed to break away from Super Mario Galaxy (80 stars) if for only moments to share with you some Detroit Red Wings concept art. This, of course, coming on the heels of the Motor City being named the most dangerous city in America. Kudos on the whole gas station owner feud thing.

Crazy.

All right, so moving right along into the hockey stuff now. We'll begin with what you'd probably consider your basic throwback alternate.

I don't think many Wings fans would lodge a lot of complaints over something like this. It's still got that traditional look and feel but at the same time it's something new.

For a change of pace, how about a new logo entirely? Get it en-"tire"-ly. I should stop that now.

Personally, I'm not the biggest fan but it's definitely got the old-time hockey feel.

Now, if it's something completely and totally different that you're after, look no further. I've got you covered there as well.

The designer described his work this way: "As you can see, the skyline wraps around the base of the jersey. I'm sure you're wondering about the logo. It is an image that has been familiar with Detroiters for decades. It's a statue called the 'Spirit of Detroit.' If you google it I'm sure you'll find a good photo. I think it's a great representation of Detroit that many Detroiters would appreciate."

So Detroiters, how do you feel about these? I'm interested to get some feedback here.

But just so you guys don't think I've gone completely crazy, I've got a couple of very conservative redesigns as well.

So now let's hear it. Could any of these pass muster for a potential Red Wings third jersey? Or is Hockeytown destined to never join the alternate sweater club? Post comments below.

Hurricane Of Concept Art

There's no new poll today so it'll just be this post all by itself. I've had a bunch of Carolina Hurricanes concept art sent to me over the last couple of weeks so I thought I'd gather it all up to share.

We'll start with a pretty cool rebranding that involves a lighthouse as the Canes' primary logo as well as some slight changes to actual primary.

I don't know, for me, a lighthouse will always say Islanders. I don't know if I'll ever be able to shake that. I do like this logo and uniform set, though. Very nice quality.

While we're on the topic of redesigned logos, here's an interesting re-imagining of the current secondary mark. I know the team is based out of North Carolina, but does South Carolina also consider the Hurricanes their team since they go by just the Carolina name? Am I thinking about this too much?

It's a nice logo, but it needs some tightening up where the outline of the state is concerned. Way too much tiny detail in their. This would be like a six-inch patch. No need for all that detail. But even if it were the crest, it should still be cleaned up.

Here are a couple of third jersey designs.

And we'll finish things off tonight with another third jersey concept I found quite interesting.

Classic and what have you. Definitely a Colorado knock-off, but nice on its own merits. You be the judge. Let us know what you think about these in the comments.

By the way, I made wholesale updates to the Concepts Gallery this weekend so be sure to check that out. Added about 50 new images.

More Habs Anyone?

On Thursday, I ran an Atlanta-themed concept post. Tonight, it's all about the Montreal Canadiens. I have several concepts I feel like sharing.

Last week I posted a bunch of third jersey artwork which included a half blue, half red Habs sweater. I wondered aloud what such a thing might look like on a player. And because you guys are just awesome like that, someone took to Photoshop and here is the result.

I'm thinking that's probably a no. But as far as a blue Canadiens jersey goes, we shouldn't toss out the idea altogether should we? The AHL's Hamilton Bulldogs handled a similar jersey effectively — as proven by the club's mascot.

Here's what that would look like in Rbk EDGE template form. They could do a lot worse. That's all I'm saying.

Though there is one element here that doesn't work well. The white stripe across the middle makes it difficult to put contrasting numbers on the back. The cure for that is running a red stripe in its place.

I'm posting both of these graphics to show different possibilities for the shade of blue. Personally, I'm more a fan of the darker blue.

Overall, I think blue would be a good direction for the Habs if a third jersey is in their future. I never cared much for the white ones they used to sport. What do you guys think? Post your comments below.

Just To Freak You Out XV

We were a little thin in terms of new Freak Out art this week, so forgive me if today's post is a little light. Still, nothing pleases me more than trying to freak you guys out with some crazy concept art.

As many of you know, the NHL unveiled the 2008 All-Star Game sweaters this week. Reader reaction here was not great. In fact, I got some very Freak Out-worthy concepts based off of those jerseys.

John sent those in along with a few others. You'll be able to find them in the Concepts Gallery this weekend.

We'll keep things moving with the Pittsburgh Penguins next. Each concept here imagines a drastic change. For instance, the first example suggests renaming the team the Pirates — a club that once existed in Pittsburgh during the early years of the NHL.

And the second suggests that the team keep the name but move to Russia.

That silly penguin even looks Russian.

And then, this goes out to all the folks from Quebec. It just doesn't look right. At all.

We'll keep things in the Western Conference now. With all the vanity in the world these days, you had to see this coming.

It seems even the Chicago Blackhawks' Indian head wanted a facelift. Either that or he got the Botox. And don't think I'm ignoring the Bears reference in there.

Next we'll head to Detroit where I'm quite concerned.

I think the grey jersey is an interesting choice, but I don't think an octopus will ever be anything but scary on a Red Wings concept. That tradition should stay off the sweater. Having said that, as a logo itself, it's not bad. But I'm still very, very concerned.

And finally, with Christmas just 39 days away, I thought I'd start my decorating now.

Ho ho ho!

If you've made or run across any concepts you think might be worth posting for Freak Out Friday, don't be shy. Send them along! You can email me at nhllogos@gmail.com.

This One's All Atlanta

As the title implies, this post will stick to an Atlanta-based theme. We'll start with the team currently in that town — the Thrashers.

A reader emailed in this concept which calls for a return to the days of going heavy on the dark blue and maroon. Don't get me wrong, I don't think it's a bad look. I just prefer the light blue jerseys. One of the best in the league, if you want my opinion — which I'm sure many of you don't.

I bet the asymmetry of that blue jersey is causing aneurysms for a good number of you. I think it's a winner. Not really feeling the sleeves on the white jersey, however. I know what's being attempted, but it just isn't working. Thoughts?

Now let's take a blast from the past with the Atlanta Flames.

You might notice Jarome Iginla's name on the back of these sweaters. Try to ignore the Calgary connection. I really am trying to write an Atlanta post. The one on the left is a little plain but I like the city name down the sleeve. The crest is awkwardly large however. What I like is the one on the right which is oversized just right — if that makes any sense.

I think this is a really cool idea. The giant logo basically becomes the jersey design. I think it provides a really cool effect. Not sure how great it would look on the ice, however. But by itself there, I'm a fan.

And finally, we'll top things off with the 2008 NHL All-Star Game which is being hosted by the great city of Atlanta. The jerseys for that game were recently unveiled to the general disappointment of a lot of the readers here. One fan emailed in a couple of concepts for the big game. They're not bad, but they do borrow heavily from the Philadelphia Flyers.

Oh, and before a handful of you start needlessly jumping up and down on the designer, let me point out that we know a design like this prohibits the use of a "C" or "A" on the chest. And I do think the all-star and team logos should be left on the shoulders. Other than that, I think they work. Perhaps we'll see something similar in the future.

Until then, we have what we have.