0079: Concept Redemption
It's California Week on the Icethetics Concepts page! Over the next few days I'll be sharing concepts for our favorite Golden State hockey teams. We start with the Los Angeles Kings and Matt McElroy's story, which I'll let him tell.
So like 2 years ago I submitted my first concept to Icethetics. It was featured on Jan. 8, 2010 and I was super pleased with myself because it was the first time I got my work on the site.
But after reading the comments about how like gross it was and how it should be buried deep in a hole, I was so embarrassed that I committed a lot of free time to getting to a point where I could stand my ground on the site. I have had a bunch of my other [work posted] since then, but [recently] I was looking through my computer and found the old Kings concept and decided I'd revisit it.
This is what I came up with — a new crown that I feel mixes the old Forum blue and gold with the newer silver and purple fairly well. Living in L.A. I know how popular the purple jerseys are but as a fan of the Kings' current uniforms, I didn't really want to change it all that much so I recolored the jersey to be an update of the old Kings jerseys fitting in the new striping.
Yep, two years ago, I wrote that Matt's Kings concept should be buried deep. I still stand by that comment, but he's won me over with this design. I'm a big fan, especially of the shield logo. What about you guys?
Chris
After reading some of your comments, Matt made a few revisions to his Kings concept.
Matt McElroy 
Reader Comments (13)
This is a pretty interesting concept. I like the shield design and how the crown blends the various designs the team has used over the decades. The only area that I think needs tweaking is the stripping on the sleeves. The outer yellow sleeve with the solid yellow band at the elbow seems a bit too much. Maybe just one or the other would work.
Love it. This is a great bridge between the awesome designs/colors of the Kings' past, and I love designs that brighten up the league.
I'd buy this jersey. The Kings should make this their third, no question.
Solid concept, the shield logo should be in use, PHENOMINAL job on that.
I dislike it cause its just a combination of both the ones a week or so ago. However, if those weren't featured I would love this one.
Looks good. The yellow stickers in the helmet need to match its color though.
The jersey has a solid design (even though I do agree with Alex that the sleeve striping should be tweaked), but overall it seems like there's just too much purple. I think it would look better with either different colored pants, or maybe with a wider stripe on bottom of the jersey to add some contrast.
I would really love to see what the white jersey would look like for this concept!
I like the concept a lot, but a few tweaks would make it even better. Like other posters have pointed out, the arm striping is a bit much. The yellow on yellow doesn't work. Maybe instead of the yellow running all the way down the arm, it could just be the shoulders. Wider stripes on the bottom to match the arms would also bring it together for a nice, classic design with a great updated logo.
I agree with phil; just leave the yellow at the shoulders. other than that awesome! looks like an actual set. love to see this in white and possibly do what the lakers do and have a yellow set and use it as an away -- although i guess it would make for an interesting situation when they'd travel to Nashville.
I'd flip the crown colors back to the original concept for the home uniform. The white back ground with a yellow crown would pop more.
Outstanding effort.
I think the revisions were very well done.
Brandon, the Lakers wear gold unis at home. Purple on the road.