0044: Redeeming the Whale

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583 VOTES

Yesterday, we got a little taste. Today, the full meal. This morning's double-feature marks the start of Minor League Week. For the next few days we'll be enjoying concepts for minor pro teams, which often tend to get overshadowed by the NHL on this page.

As you can see, we're kicking things off with the Connecticut Whale, one of the teams most in need of a complete redesign. Their current look is an absolute joke and I cannot say it enough. And as jokes go, you realize just how not-funny it is when you see what Mike Ivall has come up with. His identity is the perfect mix between the old Hartford Whalers and the Whale's previous identity — the Wolf Pack. Overall, this is one of my all-time favorite concepts.

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494 VOTES

Now, then. I'm an adult and I realize it's unreasonable to think the Whale would simply scrap entirely the new brand they're trying to establish. Maybe something a little less dramatic would get the job done. To that end, may I recommend Ryan Haslett's concept? I can't say I'm a fan of the logo or the striping, but at least it aspires to better days in Hartford.

0007: Winter Classic Weekends

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500 VOTES

Lately, it seems the NHL Winter Classic is the most popular source of inspiration amongst concept artists. In that spirit, today begins a new series called Winter Classic Weekends. Every weekend — until I run out — you can find new concept art for the Winter Classic. It won't be limited to the 2013 game in Michigan, though obviously that's the basis for today's design by Ryan Haslett. He's gone all out to create uniforms and a logo.

Ryan was also involved the Winter Classic concept below. His graphic treatments and Winter Classic logo were used by Josh Gold to complement his sweater designs.

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488 VOTES

0001: The Seattle Metros

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778 VOTES

Today, the Concepts page is relaunching with a new post every day! As promised, we're starting with Seattle — which has been in the news this week after announcing plans for a proposed hockey arena. With the possibility that the Phoenix Coyotes could relocate to Washington state, Ryan Haslett tried his hand a potential rebranding. He's brought back the name of the city's original team — the Seattle Metropolitans and combined a couple of well known logos to create one for his new team.