Thursday
Apr112013
0418: Rebranding for Arizona
Supposedly if the Coyotes stay put next season, the city of Glendale wants them to be renamed the Arizona Coyotes. Brandon Manzione put together this simplified look for the team should that actually happen.
Designed by 
Brandon Manzione
Brandon Manzione 
Reader Comments (22)
i "get it" how it is kind of an atl flames callback, but i just don't like the logo. sorry.
That logo is sweet, but I think more suitable for a sholder or a third jersey.
I'd be interested in seeing this with striping along the bottom of the body, or inverted colours on the dark uniform's logo...but even as-is, this is fantastic. Sharp, clean and classic-looking.
This logo is wicked creative and excellent. Give these jerseys some hem stripes and put 'em on the ice!
This might be the best logo I've seen on this site. Simple, to the point, perfect. Wouldn't change a thing. The current logo is too cartoonish and not something I would be proud to wear.
That's actually a fantastic looking logo. It looks a little Atlanta Flames-y, which scares me. But Gretzky changing their colors to the Sault Ste Marie Greyhounds colors always got my goat, too. Still, original and excellent work!
I feel like, with the colors and the "A" logo, this comes across as more of a college jersey than an NHL one.
OK, this is really good. One of the better designs in a long time.
A little reminiscent of the Atlanta flaming A, but I think this works. Wonder what it would look like with just the coyote head in the A rather than the whole body? And adding a thick stripe, or a couple stripes at the bottom would help. Personally, some jerseys look odd without the bottom striping, like a practice jersey (see Reebok's Oiler whites). Good job.
Really like the logo but the jersey as a whole (just like the current one) looks so plain. Especially the dark. They could use a waist stripe or something.
Agreed Mike P a waist stripe would be welcome. I think the moon in the "A" looks a little awkward, it should just be the moon C from the wordmark.
I like the idea behind the logo and everything, I'm just not crazy about it. Personally, I'd like to see the Coyotes go back to their original jerseys. I know a lot of people hated them, but I love them.
an awesome logo! nice jersey as well... suggestion: put the shoulder numbers in the Arizona state shape ala Cleveland Barons
Logo is superb, but the jerseys overall are plain. Definitely could use a bottom stripe, and I think the burgundy jersey would look better if the logo's colors were switched.
That's really good. There are probably about five NHL teams whose current uniforms have never been improved upon here on Icethetics. This is a great Coyotes logo. I hope it never sees the light of day though, as I think the Coyotes need to move.
Beautiful, beautiful logo. Absolutely perfect for the team. But I'd suggest a new striping pattern to go with it that includes horizontal striping at the bottom. A new logo welcomes an entirely new revamp. But nothing too futuristic. I hate all of the futuristic stuff
I love this blog and love the creativity of all the artists concepts, I understand they all work very hard and I rarely rate anything below decent, but this is easily one of the best concepts I've ever seen here. Its perfect! Especially since they will actually change the name f they stay put. The artist should email this concept to Coyotes management.
Maybe inverse the logo's colors on the home jersey and add some stripes down there and you've got a winner. Most creative post here since the Rockalanche!
I gave it 4 stars. Give it horizontal waist stripes and it's perfect.
Invert the colours on the dark jersey logo (like the Leafs do). And you have a perfect set.
Lonely dog in a space capsule. Good draft but needs something more.
wicked but you need to put three stripes on the bottom part of the jersey
Might be the best original logo I've ever seen on here. Absolutely FANTASTIC work.