The State of Hockey
Wednesday · Feb 10 · 2010 | 9:56 PM PSTThe Minnesota Wild are the subject of the newest Icethetics concept post. Our artists have come up with a slew of unique designs for Wild jerseys — all of which are worth a look.
 Brian Brideau |
First up, how could the Wild look better on the road? After all, they are 9-19-2 right now. Brian may not be able to offer any legitimate tips on improving play, but maybe a new away jersey instead. He's put the Wild's wheat color to good use by creating a reversal of the red home jersey. Is it better than what they have now? I don't know. |
 Adam L'Italien |
Adam has a different idea. He's keeping the white and the primary logo but making it look more like that red jersey. It's a good jersey and it's been copied a lot but do we really want to oversaturate it? I liked it better when it was an alternate sweater. |
 Glen Cuthbert |
So speaking of third jerseys, can we improve upon their current one? Glen liked the M but not much else. He stripped down the text-based crest and added the primary logo to the shoulders. For better or worse? |
 Jake Slavik |
Jake's got a little off the beaten path, both in jersey design and customization. Probably the only time you'll see a Guillaume Latendresse jersey on these pages. But it's the funky striping that really gives me pause. It's just so... strange. Notice I didn't say "horrible." |
 Brian Brideau |
Now we switch gears and pretend to go back into the past. The Wild played their first game in 2000. But imagine if they existed in the 1980s. Brian thinks they'd be a lot more brightly colored — and that somehow they'd still have a goalie named Backstrom. Even better, what if the Wild were around in hockey's early days along with the Montreal Canadiens. Would a 1910s Wild sweater look like this? Would Derek Boogaard's great grandfather be a member of the club? For sure, the color saturation would be much less than in the 80s. Very creative. This is the sort of stuff I love to see. |
 Matt Marczel |
And as a bonus, let's go back into legitimate Minnesota hockey history — but in present day. Confused? Just look at these concepts for the team formerly known as the North Stars. Matt's taken the AHL's Iowa Stars logo and given it a shot on the Dallas uniform. While I love the heavy-handed green and total lack of black, I'm not sure it's an improvement. Thoughts? |
 Ryan Haslett |
Lastly, Ryan has come up with a simple black jersey that calls back to the Stars' earliest days in Dallas. Unfortunately that's the Dallas Cowboys' logo painted green and gold. The stripes are great, though. |
Hoping to not wait so long to get the next batch of concepts up. Been hard at work on new jersey galleries. Almost time to start getting the home and road sweaters on there.
By the way, Elliott Strauss' NHL Rebrand series will be picking up soon with the last half of the league. Stay tuned for that.
Reader Comments (6)
First couple designs: really great.
Next couple designs: really stripe-y
Last couple designs: just stealing another team's logo = FAIL
You know what? That last Dallas jersey is the nicest I've ever seen. Of course, given the Stars jersey history there wasn't much competition...but still great job!
Well...even if it is the Cowboys logo...why do the Cowboys even have a star as their logo?
I always liked that concept from a few years back...a sheriff badge star...either way, they are one of the top teams in need of new jersey's.
I really love the first design. But I do still say, with such a great Primary logo the wild has, it disappoints me a little to see them not utilize it more in their jerseys.
Love the Iowa Stars logo. It would be a great improvement on the dallas jersey.
The first Wild one with the cream colour, awsome! Would look good in real life. The second Wild one in the white is not bad either. The single M on the green is terrible.
All the rest look absoloutly horrendous. WTF were the designers thinking?