0100: A Hundred Concepts and Counting...
Monday · May 28 · 2012 | 9:00 AM PDTWhen I relaunched the Concepts page earlier this year, who really thought I'd be able to keep it going for 100 straight days? I know I've been flaky about this aspect of Icethetics in the past, but clearly you guys are enjoying it and I've finally found a way to keep it fresh.
That said, hitting triple digits seems like a special occasion we should mark. In honor of that and the 2012 Stanley Cup Final about to begin, how about this...
Following the overtime victory that sent the New Jersey Devils on to the final round of the playoffs to face the Los Angeles Kings, Matthew Henderson had an idea. He emailed me this pair of mutant logos in the vein of Ross Taylor's recent Freak Out Friday series.
Sure, this concept might be better suited to Friday, but sadly there are no Fridays between now and the start of the last playoff series of the season. Plus, I didn't want to make you guys wait to see this. I think they're pretty clever and pretty funny.
But since this is a special occasion — and so as to ground this post in reality a little bit — here are some more normal concepts for the NHL's conference champions.
I've been hanging on to this concept from Matthew Beck for a while. It has a very cool soccer-y feel. I'd love to see an NHL team try an idea like this some time, but it is a little out there.
And from Chance Waddell we get a new iteration of a black alternate for the Devils that will probably never happen. I know, we're a bit put off by the lack of color in the Stanley Cup series this year and adding more black wouldn't exactly help the cause. Still, it is something I'd like to see New Jersey try in the future. You know, when black is cool again.
Reader Comments (4)
On the Kings concept, where would you put the C/A? I think I'd lower the stripe down a little bit, maybe so the bottom touches that side-panel seam... that'd give room to put the captain's letter in its normal place.
I like the added touch of the white stripe on the Devils' shoulder yoke.
I'm not a fan of these.
The kings concept looks more like a soccer conceptual jersey (not sure if that was the intent or not).
There's almost every team in the NHL trying in some way or another adopt black jerseys, the Devil's already have a fantastic jersey that they should use for their third (the red and green).
The Kings concept reminds me a lot of John Fusco's Toronto Maple Leafs concept a few years ago and this incarnation does not do it justice.
I agree with Black[Box] that NJ already has a third jersey that works for their set but they only wear them once a year. Clearly the organization has no need for a full time third jersey then if they have a jersey they regulate to a once a year heritage night.
Does the middle piece on the crown look like a" fish tail" to anyone else, or is that what I'm seeing, for some reason? I do like the shield design. An upper case N would be nice to see. Is there any way you can merge the NJ and move it down. Then take the Devils logo and put that on top. The whole design is classy. A few tweaks and then it would be prime.