0646: The U.S. in Sochi
With the Olympics now more than three months away, I'm bringing back International Sundays. Each week we'll take a look at some interesting national team concepts. We're kicking things off with Eric Westhaver — a designer who's work you'll be seeing a lot here — and his take on Team USA. Below is his explanation of the design choices.
Patriotism reigns supreme here. There is a new eagle logo on the front, a new crest logo on the arms (shown on the side) and a brand new, totally original font with subtle stars and serifs. Eagle and crest both have two gold stars because of the two Olympic gold medals. The throwback is, of course, the Miracle on Ice. Because why not? U.S. hockey has never had a bigger moment after all!
Eric submitted a series of concepts for most of the countries taking part in this winter's Olympic tournament. They will be featured each Sunday.
Reader Comments (4)
Note to Nike - this is what a hockey jersey is supposed to look like. You don't need fake laces at the neck if you put real ones in. Only minor change might be moving the number off the shoulder yoke, but I'll take it instead of those "things" Nike is putting out there.
I'm Canadian and I love these jerseys better than anything Nike designed for Sochi '14. Fantastic, I agree with the numbering maybe shorten the yoke a little? But great concept. Nike should start looking at some concepts and compare to theirs.
Eagle on the first one looks a little "Third Reich-y"
if that eagle logo doesn't scream "murica" I don't know what does. so much better than the crap nike put out