Monday
May272013

0464: Leaked Logo Mania

After the Dallas Stars accidentally leaked their new logos last week, Icethetics concept artists went straight to work! On Saturday we got a taste of how the new logos could be used, and as we start the second week of nonstop Stars concepts, we get a little more. Dylan Wonka has done a phenomenal job by incorporating elements of the club's original jerseys from 1993.


Meanwhile, Bryan Dyck put together these. I think what we're seeing is that given the new logos and the new color palette, it'll be hard for the Stars to get this wrong. I'm anticipating a great new look for this team next Tuesday!

« 0465: Flashing the Badge | Main | 0463: Team USA »

Reader Comments (10)

Wonka's concept is incredible! Compared to these beauties, I can't help but feel I will be disappointed by whatever the Stars do release.

May 27 · 10:33 AM PDT | Registered CommenterJon Blaney

Logo is terrible, lower part clearly forms a letter " R " even in a slanted version. Perhaps, it is a good attempt to create a logo for " Reebok " USA - that is what it reminds at this point on... Secondary logo tells me " Starbucks " right away and the color scheme, too. Lack of gold hurts, no question about it. I hope that on June 4 th - it will be a totally different logo and a jersey. By the way, editor - where are all of my posting? I do have three logos for Dallas Stars - can you post them, if I send it to your e-mail: icethetics@gmail.com ? Please, let me know. Thank you.

May 27 · 11:13 AM PDT | Unregistered CommenterFelix

If he takes away the black and the green on the two jersey's sleeves then it would be fantastic! Other then that those are pretty good!

May 27 · 12:20 PM PDT | Unregistered CommenterTrevor

Love the designs especially the top set, wish the silver were replaced by gold

May 27 · 3:03 PM PDT | Registered CommenterAllISeeIsGold

WONKA'S CONCEPT IS INCREDIBLE! I like the green and black sleeves. I hope the actually jersey looks as good as this! Glad the stars got rid of gold. Green and black. Cut the ties with Minnesota / Green bay Colors. This is Dallas Baby

May 27 · 3:34 PM PDT | Unregistered CommenterJKing

I really do not like this logo! I mean, its a great attempt by the guys here to come up with these jerseys, no knock on them, but I truly dislike the logo and the colour pallette. I'm really hoping that this was some weird joke by the Stars to put everyone off and that they'll come out with a much better idea at the reveal.

Please Stars! Do better! At this stage your previous logo/wordmark/pallette is better!

May 27 · 4:10 PM PDT | Unregistered CommenterBen

I didnt like the logos at first, but the color scheme and the logo just work on a jersey. So excited to see the final result. Hope thats actually the logo

May 27 · 8:20 PM PDT | Unregistered CommenterNick May

I can't get use too the giant black hole in the D.

May 27 · 8:27 PM PDT | Unregistered CommenterFrank

If the real jerseys look anything like Wonka's concepts, I'll be one of the first to try buying one. Amazing job.

May 28 · 7:55 AM PDT | Unregistered CommenterAndrew O.

Wonka's design is by far the best I've seen yet. It ties in everything the club is looking to do: have a classic look, pay homage to the beginning days of the franchise in Dallas and incorporate green as the dominant color. FANTASTIC job. I love it. I'd buy this jersey in a heartbeat. I hope this is very similar to what the club will be revealing next Tuesday night!

May 28 · 10:29 AM PDT | Unregistered CommenterBrian H

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